That's what I think as well, as the term is pretty indicative of that.
I couldn't find it used anywhere else via search engines, so this
would be one of those industry neologisms that wouldn't have been
known without the HBGary e-mails. Interesting how Barr asks if AOL
might have such a capability...

On Tue, Jun 5, 2012 at 5:21 PM, Sean Lawson <sean.lawson@utah.edu> wrote:
> I just logged into Twitter and saw your tweet about that. It immediately
> caught my interest. I haven't heard the term before. But it sounds on the
> face of it pretty clear cut: As in, not just marketing content for which the
> source is not known but marketing content that is portrayed as coming from a
> source that (presumably) did not actually create the content.
> AKA...deception.
>
> Sean
>
>
> Sean Lawson, Ph.D.
> Assistant Professor
> Department of Communication
> University of Utah
> Languages & Communication Bldg
> 255 South Central Campus Dr RM 2400
> Salt Lake City, Ut 84112-0491
> Office: LNCO 2519
> Email: Sean.Lawson@utah.edu
> Web: www.seanlawson.net
> Phone: 801-585-7127
>
>
>
> On Tue, Jun 5, 2012 at 4:10 PM, Barrett Brown <barriticus@gmail.com> wrote:
>>
>> Sean-
>>
>> Am going through our wiki and just wanted to make sure you were aware
>> of this particular find, which is one of a number of things we never
>> really pursued. Might be something you'd have more insight into.
>>
>> https://wiki.echelon2.org/wiki/Misattributable_marketing_services
>>
>>
>>
>> --
>> Regards,
>>
>> Barrett Brown
>> 940-735-9748
>
>



--
Regards,

Barrett Brown
940-735-9748