That's what I think as well, as the term is pretty indicative of that.
I couldn't find it used anywhere else via search engines, so this
would be one of those industry neologisms that wouldn't have been
known without the HBGary e-mails. Interesting how Barr asks if AOL
might have such a capability...

On Tue, Jun 5, 2012 at 5:21 PM, Sean Lawson <sean.lawson@utah.edu> wrote:

I just logged into Twitter and saw your tweet about that. It immediately
caught my interest. I haven't heard the term before. But it sounds on the
face of it pretty clear cut: As in, not just marketing content for which the
source is not known but marketing content that is portrayed as coming from a
source that (presumably) did not actually create the content.
AKA...deception.

Sean


Sean Lawson, Ph.D.
Assistant Professor
Department of Communication
University of Utah
Languages & Communication Bldg
255 South Central Campus Dr RM 2400
Salt Lake City, Ut 84112-0491
Office: LNCO 2519
Email: Sean.Lawson@utah.edu
Web: www.seanlawson.net
Phone: 801-585-7127



On Tue, Jun 5, 2012 at 4:10 PM, Barrett Brown <barriticus@gmail.com> wrote:

Sean-

Am going through our wiki and just wanted to make sure you were aware
of this particular find, which is one of a number of things we never
really pursued. Might be something you'd have more insight into.

https://wiki.echelon2.org/wiki/Misattributable_marketing_services



--
Regards,

Barrett Brown
940-735-9748

-- 
Regards,

Barrett Brown
940-735-9748