Fwd: Logo! (update)

I am in love with the first one from "Picture 10.png". That whole thing would make an awesome business card front, then having all the contact info on the back. That would be nice looking.

On Picture 11.png I dont like the first one, I do like the second one.

The one in the mockup on Picture 12.png is lost on me, just not my thing.

I am really happy with the one from 10, and the second one from 11. If I had to choose I would go with the one from 10.

Does all of that help? Do you need anything more from me? Whats next?

On Wed, Jun 1, 2011 at 4:33 PM, Nikki Loehr <evilevilcouch@gmail.com> wrote:

Hidy hidy ho! Sorry about the stupid time on being late with this.
Last Thursday I had an EKG, x-ray of my heart and CAT scan done. It
took me a couple days to get back to normals again...stupid health
problems.

To give you an update on the progress/concepts I took a couple screenshots.

There is a radial one and a more square-like one.

The radial one is based off of a Wenkel rotary piston. This concept is
based off of working from imagery of an actual, tangible component of
an "optimized engine." The swirly around the thing is going to connote
motion, and is going to be a subtle detail. It is not going to stay
black because then it looks like some tribal tattoo shit. It's a tiny
detail (sorta like a drop shadow) and could be dropped if you're not
feelin' it. I'm trying to figure out color/gradient stuffs, with an
end result of 3D flatness like the updated Firefox logo. Currently,
I'm figuring it out in grayscale initially and and will put color in
once I figure out the value scheme. This logo concept, based on an
"optimized engine," was designed as a "seal," reminiscent of the seals
of old institutions, secret societies, and government agencies (which
is relevant to your interests, and makes it sorta lollingly ironic).
With designing a "seal"-like logo, it engages the viewer's interested
and is subconsciously interpreted/associated with those
organizations/institutions that have existed for decades or centuries
and therefore something that is highly established and of the utmost
quality -- and, you know, like, illuminati shit's pretty cool lol.

The other one is based on the semaphore (flags) alphabet though
adapted to lines and dots and arranged in a grid. Essentially, it
spells out "LOCAL SEO COMPANY." The line/dot translation from
semaphore flags is also in reference to 1s and 0s, and the pattern
that it forms is evocative of the traces and pads of a circuit board.
A version will be made similar to the existing example, and one where
it will be a square with the lines/dots reversed out. Currently, the
actual pattern itself still needs work in order to make it more
balanced and readable. I'm trying to make it to where all lines and
dots line up at 45°, 90°, 135°, 180° within the grid. At the moment it
appears far too complex and unbalanced. The interpretation of "search
engine optimization" (within this concept, after having consulted with
some software engineer friends) is the translation of the SEO process
itself, simplifying something very complex. This logo concept will be
monochromatic and minimal, evoking the ease and "simplicity" of
choosing Local SEO Company for all their search engine optimization
needs. lol

So, yeah. Whatever input you may have is cewl. If not, I'll just
continue working on them to get more finalized comps for you to choose
from.

<3 Nikki