Subject: January Newsletter | Autodesk Puts TCS to Great Use
From: "MindTouch, Inc." <communications@mindtouch.com>
Date: 1/31/11, 16:22
To: barriticus@gmail.com
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MindTouch, Inc.
   | Newsletter
January 31, 2011
Letter From the CEO

MindTouch Powers Autodesk's Product Help Community

Author: Aaron Fulkerson

As you know, in 2010, MindTouch was hard at work bringing you the MindTouch Technical Communications Suite (TCS), the most significant product release in the company's history. This product was designed to support the creation and deployment of product help and documentation communities. We’ve already seen many customers launch successful product help communities with TCS. One such customer, Autodesk, a world leader in 3D design, engineering, and entertainment software, launched their MindTouch powered WikiHelp site in late 2010. This completely revolutionary solution demonstrates just how companies can create bleeding-edge product help communities with MindTouch.

Online product documentation is often the quickest way to learn how to resolve an issue, and organic searches account for almost 60% of referrals to Autodesk's WikiHelp product documentation community. As we've seen with RightScale's MindTouch powered site, online help can also be a company's number one lead source. (Read more about RightScale’s success.) Autodesk understands this benefit of their product documentation and has already begun driving revenue, reducing costs and leveraging WikiHelp to create strategic, SEO-friendly content. 

Autodesk isn’t just paying lip service to improving their products' customer experience. They are co-creating documentation with their customers in order to create a better user experience. Autodesk is nurturing their customers, creating cross selling opportunities and using engaging rich media content while simultaneously reducing costs and increasing revenue. Rather than relying on marketing to educate customers on how Autodesk products are solving real issues, they're using SEO-friendly documentation on WikiHelp and the WikiHelp community to show 13 Autodesk products in action.

Like Autodesk, you too can save your organization money and have your documentation solution become the number one lead generation source. Want to learn how? Contact our customer service department today for an evaluation and learn how your site can drive customer acquisition through product documentation with MindTouch TCS.

Learn How You Can Drive Customer Acquisition through Your Product Documentation with MindTouch TCS
 

Author: Mike Puterbaugh

MindTouch has developed this return on investment calculator to help you determine the level of positive impact a social documentation solution may provide for your organization. Please complete the following questions and you will be provided with a full analysis that you can use to create a business case justification, suitable for sharing with your colleagues.

Use the ROI Calculator to determine how deploying a social documentation solution can save your organization money and become the number one lead generation source.

Get a Free ROI Calculation Now
 

Author: Corey Ganser

This change to the installer allowed MindTouch to make the following improvements:

  • Users would no longer accidentally install Commercial offerings when they meant to install Core.
  • MindTouch now has only 1 package to maintain when getting ready for a release which increases the speed in which MindTouch can release new versions.
  • MindTouch is still available via Linux Packages, VMware, and MindTouch MSI deployments for Commercial and Core offering. Previously MindTouch Core wasn’t available through the Windows MSI.

These changes introduced an unintentional chance for confusion. The MindTouch Community has provided feedback questioning why a “license” needs to be applied to the Core install. Since we have a consolidated deployment for all products, an activation key needs to be applied in order to load the correct version of MindTouch.

The need for applying this activation key wasn’t intended to signal any departure from Open Source nature of MindTouch Core. You can still compile from source and is still licensed the same. For an overview of how to apply the license review our License documentation.

Learn How to Apply and Install Your License Now
 

Stat of the Month:

Autodesk WikiHelp Community Statistics

MindTouch Chart of the Month | Autodesk WikiHelp Community   
Statistics

This month's graph segments Autodesk's WikiHelp site referrals and illustrates just how important SEO, quality content, customer participation and discovery are to your bottom line. View the Entire Graph.

If you're interested in learning more about how MindTouch Charts can help you create executive dashboards, mash-ups and analytics views within your organization, please visit our website.

Company News

Join Scott Abel, The Content Wrangler, for a lively discussion with digital community advocate, Alan Porter about the changing face of customer support on the web. You'll learn how innovative organizations are leveraging the power of collaborative authoring, user-generated content, social currency, feedback and ratings to improve customer service and support.

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