Fwd: Strategic Documentation Drives Revenue
Subject: Fwd: Strategic Documentation Drives Revenue
From: Barrett Brown <barriticus@gmail.com>
Date: 5/27/10, 18:21
To: Clark Robinson <robinsonchicago@gmail.com>

I'm going to study this a bit and find out exactly what "strategic documentation" entails so that we incorporate any such methodology into whatever custom software we have developed for us later on. 

---------- Forwarded message ----------
From: MindTouch, Inc. <no_reply@mindtouch.com>
Date: Thu, May 27, 2010 at 6:12 PM
Subject: Strategic Documentation Drives Revenue
To: barriticus@gmail.com


MindTouch, Inc.
 | Newsletter
May 27, 2010
Letter From the CEO
Strategic Content Should be Part of Your Business Plan

Author: Aaron Fulkerson

As readers of the MindTouch Blog already know, we've been focusing on the value that strategic documentation (product and services documentation) plays for many of our customers - such as RightScale, Autodesk, Mozilla, ExactTarget, Intel and Cisco, just to name a few. Our customers have realized how strategic documentation directly effects revenue generation, a topic that will grow in popularity as we march toward the release of MindTouch 2010. Sign up for advanced notice and pre-release information about MindTouch 2010.

Read below for more insights on this subject. But first, a special offer to our customer community.

Keeping with the strategic documentation theme, I'm offering our readers special pricing opportunities this month around two great new MindTouch plug-ins, both of which help you maximize your MindTouch site content.

MindTouch Print CartPrint Cart - The print cart offers users a centralized shopping cart-like experience that stores a selection of individual pages to print to PDF. Pages that have been added to the print cart can be re-ordered or removed prior to printing.

MindTouch Enhanced SearchEnhanced Search - The enhanced search plugin expands the commonplace search functionality within MindTouch to enable a much more robust and precise mechanism for locating content. This particular plugin comes equipped with a Saved Search feature that allows users to save their search.

Special pricing for the plugins starts at $2,000 for each or if you purchase both today, get the second for 50% off.

Purchase the New MindTouch Plugins Now
 
Why Technical Communicators are the Next Marketing and SEO Rockstars

Author: Mark Fidelman

Ask Dean Onishi at RightScale what their number one sales lead source is for their products and he’ll tell you it’s their technical documentation support site. That’s right, tech docs.

After reading this article, you’ll not only know how to instantly increase your value as a technical communicator but dramatically increase revenue in your organization while simultaneously teaching your customers about your products/services.

How’s that possible you ask? It’s simple. Companies like RightScale understand that there is unlocked value in their online technical documentation.

Read How to Increase Revenue in Your Organization Through Technical Documentation
 
MindTouch Powered Strategic Documentation Drives Revenue

Author: Mike Puterbaugh

Did you know that over half your website traffic is looking for documentation? With SEO, quality content, customer participation and discovery driving your customer acquisition you cannot afford to not have quality documentation. Product and services documentation is strategically important because it drives lead generation and customer acquisition. This means you’ve got to deliver quality content that converts site visitors into revenue. In fact, MindTouch is constantly hearing that customers' MindTouch powered documentation sites are the single biggest source of lead generation and site traffic.

Here are some high level points commonly cited by MindTouch customers and what you can look for in MindTouch 2010.

Sign Up for Pre-Release Information About MindTouch 2010
 

Stats of the Month:

Strategic Doc: Saves Money, Drives Revenue

MindTouch Chart of the Month | C02 Emission Statistics

Strategic documentation can be a vital storefront for your business. With this month's charts, we have highlighted interesting data points about interpretation of cost savings through MindTouch powered documentation portals.
Here are some interesting takeaways.

Company News

MindTouch was listed as a ReadWriteWeb Top 10 Enterprise Product.

Sign up for MindTouch 2010 Beta release information.

New Whitepaper

Before You Buy! 10 Questions You MUST Ask Your Prospective Collaboration Vendor.
Download now

Whitepaper

Join MindTouch

MindTouch Blog Twitter Facebook LinkedIn StumbleUpon Delicious
Webinar Wednesday
Webinar Wednesdays
Join MindTouch as we demonstrate how to replace your stagnant intranet with a Collaborative Network. We will show you how the MindTouch Collaborative Intranet (CI) Solution can breathe new life into legacy data and application sources, allowing employees to create a vibrant, real time information fabric.

Sign Up Now >
MindTouch, Inc. | 401 West 'A' Street, Suite 250, San Diego, CA 92101 | mindtouch.com | +1 (619) 795.8459

If you no longer wish to receive these emails, click on the following link: Unsubscribe




--
Regards,

Barrett Brown
Brooklyn, NY
512-560-2302