5th item FW: item: PCMag.com GreenTech Approved List

Let’s table Power Cube for now. How about this product - http://www.goodcleantech.com/2009/04/motorolas_recycled_plastic_pho.php

And let’s reference that it qualifies under PC Mag’s criteria (see below). For stories and product reviews like these I’m cool with around 200 words, rather than something necessarily more lengthy - http://www.motorola.com/consumers/v/index.jsp?vgnextoid=3bd6df420e68e110VgnVCM1000008406b00aRCRD

From: Sarah Hawes [mailto:sarah@rosengrouppr.com]
Sent: Tuesday, April 21, 2009 3:12 PM
To: josh@lazyenvironmentalist.com
Subject: item: PCMag.com GreenTech Approved List

Good afternoon,

At PCMag.com, everyday is Earth Day. PCMag.com has compiled its “GreenTech Approved” list, which rates products’ energy efficiency and recyclability. Extended to include cell phones for the first time, PCMag.com’s GreenTech Approved benchmarking system provides consumers with the inside scoop on the best eco-friendly products that help them to live a green lifestyle.

We hope you will share the GreenTech Approved list, which can be found at http://www.goodcleantech.com/best_products/. More information included below.

Best,

Sarah

FOR IMMEDIATE RELEASE

Contact:

Sarah Hawes, The Rosen Group

sarah@rosengrouppr.com, 646.695.7050

PCMag.com Expands “GreenTech Approved”

In Concert with GoodCleanTech.com, Tech Leader Highlights and Applauds the Most Energy Efficient Tech Products with New Green Benchmarking Tests for Mobile Phones

New York, NY (April 21, 2009) – At PCMag.com, everyday is Earth Day: As part of an enhanced “GreenTech Approved” benchmarking system, PCMag.com will now add mobile phones to its comprehensive list of the most eco-friendly tech gear available on the market. Since 2008, PCMag.com has bestowed the GreenTech Approved honor, which rates products’ energy efficiency, recyclability and certifications earned, as well as results of a suite of benchmark tests in the PCMag.com Labs. The new and improved GreenTech Approved list can be found at http://www.goodcleantech.com/best_products/.

“As mobile phones become the primary computing devices for millions of people around the world, their environmental impact is more important than ever,” said Jeremy Kaplan, PCMag.com Executive Editor and GoodCleanTech.com Editor. “The GreenTech Approved list singles out the best of the best in each product category, from HDTVs to laptops to hard drives. In a fight against the polluters and resource hogs of the world, PCMag.com enables consumers to make smart green purchases for a healthier world.”

The PCMag.com GreenTech Approved list is divided into six product categories:

Mobile Phones: PCMag.com assesses various criteria, including whether mobile phones have an Energy Star certified charger, comply with European RoHS standards, use solar power and contain recycled materials. In addition, PCMag.com checks if the manufacturer has a free takeback policy and if it is a member of RBRC, an organization that helps recycle batteries.

· Motorola MOTO W233 Renew

Computers: PCMag.com tested power usage in four scenarios: in the idle state, sleep mode, completely off and working as hard as possible. Each manufacturer is asked to detail the steps taken to reduce waste and recycle PCs. In addition, PCMag.com looked at certifications such as RoHs and EPEAT, which set standards for energy use and toxic components.

Desktops:

· Apple iMac

· Apple Mac Mini

· Dell Studio Hybrid

· Lenovo ThinkCentre M57p eco

· Lenovo ThinkCentre a61e

· Zonbu Desktop Mini

Laptops:

· Lenovo Thinkpad X301

· Lenovo Thinkpad SL400: Centrino 2

· Lenovo Thinkpad X200: Centrino 2

· Apple MacBook 13-inch

· Fujitsu LifeBook U810

· Toshiba Portégé M700-S7002

· Apple Macbook Air

· Lenovo Thinkpad X300

· HP Compaq 2710p

· Fujitsu Lifebook P8010

Hi-Definition TVs: PCMag.com bases the core of its benchmark methodology on Energy Star’s latest guidelines, including common usage scenarios and methods for obtaining measurements. Energy Star’s test methodology focuses heavily on the efficiency of a TV using its default picture settings—and PCMag.com expanded upon this to include calibrated picture settings as well as user-accessible features that influence HDTV power consumption.

· 46-inch Samsung LN46A850

· 22-inch Toshiba 22AV500U

· 46-inch Toshiba Regza 46XV545U

· 55-inch Samsung LN55A950

· 52-inch Sharp Aquos LC-52D65U

· 42-inch Toshiba Regza 42XV540U

Blu-ray Disc Players: The relatively small size of most Blu-ray Disc players also means that fewer raw materials are required for their construction, and as a result, the use of any toxic materials is automatically lessened. To evaluate their efficiency, PCMag.com used Energy Star’s eligibility criteria for DVD products, augmenting the methodology to include power consumption based on the playback of specific video material.

Sony BDP-S350 Blu-ray Drive

Hard Drives: Hard drive testing is based on energy consumption and ease of recyclability. PCMag.com tests with the USB 2.0 interface in addition to testing all of the interfaces that the drive may come with—including FireWire 400, FireWire 800 and eSATA. PCMag.com tests on a Windows or Mac testbed, depending on the focus and formatting of the drive, and drives are tested with their backup software or with PCMag.com’s standardized tests.

Western Digital My Book Studio Edition II

LCD Monitors: To qualify, desktop LCD monitors must have a display that meets at least two of the following certifications: Energy Star (U.S. EPA), RoHS and EPEAT Silver or Gold. PCMag.com takes into consideration the display’s energy saving characteristics, looking for features such as sleep timers, automatic and remote shutdown capabilities and ECO modes that offer low luminance as well as displays that are made using eco-friendly materials and have zero or limited mercury content.

HP LP2275w

“We hope that by highlighting GreenTech Approved products, other companies will follow suit and green their product offerings,” said Kaplan. “In the future, PCMag.com plans to extend this benchmark to all products on the market.”

About the PCMag Digital Network

The PCMag Digital Network (www.PCMag.com) is one of the world’s best-known publishers of leading technology-based digital content products. Its flagship property, PCMag.com, delivers comprehensive labs-based product reviews and the world-renowned PCMag Editors’ Choice Awards, the most trusted buying recommendations for technology products and services across the globe.

Reaching more than seven million highly engaged technology buyers and influencers, PCMag Digital Network provides contextual marketing solutions that drive results. Brands within the Network also include ExtremeTech, Gearlog, Appscout, Smart Device Central, GoodCleanTech, DL.TV, Cranky Geeks, and PCMagCast. The Network’s content is delivered worldwide to readers across a multiple platform of Web sites, e-newsletters, Webcasts, broadband video, software downloads and RSS feeds to users in more than 20 countries.

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