Subject: RE: Experienced Humor/Green Writer |
From: "Josh Dorfman" <jdorfman@vivavi.com> |
Date: 4/7/09, 07:58 |
To: "'Barrett Brown'" <barriticus@gmail.com> |
Feedback:
1.
Include
Wattstopper in the title too as in: “Wattstopper: Save Energy Sans
the Hassle”
Two
Major Points of Feedback Here:
2.
As
a general rule, we’re writing about products/services for individuals,
not businesses. So I like these motion sensors because people can put them in
their homes. This is the key here. I want people to act on these technologies
in their individual lives and integrate them into their lifestyles. I would
like this emphasized. Something to the effect that while we’re used to
these in the workplace, they’re also excellent for people who are rushing
out the door to the workplace and could use some extra help.
3.
And
this is why I particularly like the power strip too. Many people are too lazy
to turn off the computer or tv peripherals. And way too lazy to bend over and
unplug anything to kill the energy vampire effect. It does not get any lazier
than a motion sensor attached to a power strip that turns things off for you.
That’s really the point I want to emphasize. Not just tech specs. It’s
as much about being lazy as it is about energy thriftiness.
Can
you revise a bit?
Then
let’s move forward. See my notes from the other entry as well.
And
let me know if you have any questions.
Josh
--------------------------------------
Josh
Dorfman
Author
& Television Host - The Lazy Environmentalist
Founder
& CEO - Vivavi
Spokesperson
- Brita's FilterForGood
Campaign - reduce your plastic bottled water waste
Spokesperson
- Green
Works natural cleaning products
From: Barrett Brown
[mailto:barriticus@gmail.com]
Sent: Tuesday, March 31, 2009 6:09 PM
To: Josh Dorfman
Subject: Re: Experienced Humor/Green Writer
Josh-
Here's the first sample; I'll send along the other one in the morning.
Thanks,
Barrett Brown
Brooklyn, NY
512-560-2302
Save Energy Sans the Hassle
Ever since the invention of
the light bulb, mankind has struggled to remember to turn it off when not in
use. It's been an uphill battle, to be sure, but a few advances here and there
have gone a long way towards helping the average illuminated-room enthusiast
save energy without having to, you know, walk all the way over to the light
switch and turn it to the “off” position.
Motion detectors, for
instance, have long been a staple of not-leaving-the-damned-lights-on-when-you-don't-need-them-to-be-on
technology, most notably in office building bathrooms and the like. But the
Adjustable Universal Vacancy Sensor Light Switch takes such methodology to the
next level with a gaggle of settings, options, and sensors that allow one to
optimize budgets and energy efficiency alike without skimping out on sweet,
sweet visibility.
Though other specialized
switches also boast time delays, this one ups the ante with more customization.
Likewise, it improves on the now-standard motion detector integration with some
newish infrared technology by which to help differentiate between someone
walking through a room and existing background space, thus helping to ensure
that the light doesn't go off or (remain on) at inappropriate times. And yet
another sensor detects whether or not there is already adequate light in a
given room before automatically activating. Unsurprisingly, this
ultra-intricate doodad is fully compliant with California's stringent home
energy codes.
Similar in intent, function,
and unwieldy name is the 8 Outlet Isole IDP-3050 Occupancy Controlled Power
Strip, which brings a similar degree of energy thriftiness to the realm of
desktop computers and associated peripherals. Like the aforementioned light
switch, the IDP-3050 uses passive infrared technology to determine whether or
not there's anyone sitting in that computer chair or pacing around the room,
and then powers down anything plugged into any of six outlets accordingly. An
additional two outlets function in the normal way, allowing for such
eternally-necessary appliances as fax machines to remain powered throughout the
working day.
On Mon, Mar 30, 2009 at 9:23 PM, Josh Dorfman <josh@vivavi.com> wrote:
I think so. I’m testing this out so
while those are the guidelines I’m also open to what you think makes them
complete.
--------------------------------------
Josh Dorfman
Author & Television Host - The Lazy
Environmentalist
Founder & CEO - Vivavi
Spokesperson - Brita's FilterForGood Campaign
- reduce your plastic waste
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, March 30, 2009 8:44 PM
To: Josh Dorfman
Subject: Re: Experienced Humor/Green Writer
Okay, I'll get these back to you tomorrow or
the next day. You want them to be 300-400 words each, right?
On Mon, Mar 30, 2009 at 8:04 PM, Josh Dorfman <josh@vivavi.com> wrote:
Great. Suppose we start with two sample entries
to see how it goes. I’ll compensate you for them. Let’s try it as a
test. I have two ideas in mind to see how you might cover them. Note I’ve
also included a primary key word that goes with the topic which is important to
our SEO (Search Engine Optimization) efforts with the site. I’d like you
to look over the attached doc which explains our writing parameters.
Wattstopper
The Lazy E’s solution to turning off
the lights or your gadgets (primary keyword: save energy)
https://www.chooserenewables.com/xcart/product.php?productid=16196&cat=272&page=1
https://www.chooserenewables.com/xcart/product.php?productid=16201&cat=0&page=1
Zimride
using Facebook to get over 175 million people ridesharing/ carpooling (primary
keyword: car share)
http://www.facebook.com/apps/application.php?id=2549790782
Let me know if you have questions.
Josh
--------------------------------------
Josh Dorfman
Author & Television Host - The Lazy
Environmentalist
Founder & CEO - Vivavi
Spokesperson - Brita's FilterForGood Campaign
- reduce your plastic waste
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, March 30, 2009 7:24 PM
To: Josh Dorfman
Subject: Re: Experienced Humor/Green Writer
Hi, Josh-
I'd definitely be interested in doing this, as I could use some more steady
work and I've found the subject of green technology and products to be rather
interesting when I've covered such things in the past. I also think I could
provide the sort of tone that you want for the blog.
Let me know how you'd like to proceed; I can begin whenever you'd like.
Thanks,
Barrett Brown
Brooklyn, NY
512-560-2302
On Mon, Mar 30, 2009 at 7:03 PM, Josh Dorfman <josh@vivavi.com> wrote:
Hi Barrett,
Thanks for the note. I read your piece on Vanity
Fair’s about Thomas Friedman. I share your sentiments. Are you really
interested in writing about green products/companies? That initially is what
our site will be covering. If so, I’d love to discuss. We’d be
looking for quick hitting product reviews or news bits about how, say,
Loomstate organics is going to be available at Target in a few weeks or how
Enterprise-Rent-A-Car is expanding its Vanpool service www.vanpool.com to Atlanta. I
would love these topics to be spun in ways that are informative yet cleverly
sarcastic and pithy. For starters, we’re looking for 5 posts per week for
$100.
Let me know if this resonates with you.
Best,
Josh
--------------------------------------
Josh Dorfman
Author & Television Host - The Lazy
Environmentalist
Founder & CEO - Vivavi
Spokesperson - Brita's FilterForGood Campaign
- reduce your plastic waste
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, March 23, 2009 11:10 AM
To: josh@vivavi.com
Subject: Experienced Humor/Green Writer
Howdy-
I understand that you're looking for freelancers to handle content for The Lazy
Environmentalist, and I'd like to be considered for assignments. My work has
appeared in Vanity Fair, Skeptic, National Lampoon,
McSweeney's, The Onion A.V. Club, and dozens of other publications,
and my first book, Flock of Dodos: Behind Modern Creationism, Intelligent
Design, and The Easter Bunny was released in 2007. I've also done several
pieces on green topics targeted towards both consumers and industry
professionals.
I've attached my resume; please take a look and let me know if you'd like to
discuss this further.
Thanks,
Barrett Brown
Brooklyn, NY
512-560-2302