Hi Barrett,

 

Feedback:

 

1.     I really like the opening paragraph.

 

2.     After that, the tone hedges too much for my preference. I like Zimride. I want users to like Zimride and be impressed by it. So instead of:

 

  “And though Zimride is most commonly used for getting to work and back in a cheaper and more environmentally-friendly manner, it's also a good way to share the costs of occasional expeditions from one city to another.”

 

I prefer:

 

 Zimride is most commonly used for getting to work and back in a cheaper and more environmentally-friendly manner.  It's also a good way to share the costs of longer expeditions or roadtrips.”

 

3.     In that same vein, the first sentence of the second paragraph is too noncommittal for me. I don’t need you to overly endorse something if you don’t feel comfortable doing it, but I do need something to the effect of “Enter Zimride, a cheap, people-phobic, slacker’s ridesharing dream come true.” The humor works best when it’s focused on people being lame environmentalists.

 

4.     Also, feel free to be a just tad more casual with the tone. For example, while “and that of your intended destination” is grammatically correct (and, yes, I know a made a point of stressing grammatical precision), it would be find to simply say, “and your intended destination.”

 

5.     About the title: green can’t be a little too easy. In reality, very folks actually are going green right now when it comes to actual behavior, so this phrase doesn’t resonate with me.

 

 

Other than that, I think it’s excellent, and I think we’re good to go. Is it also possible for you to grab images or would you prefer that we do that?

 

Josh

 

--------------------------------------

Josh Dorfman

Author & Television Host - The Lazy Environmentalist

Founder & CEO - Vivavi

Spokesperson - Brita's FilterForGood Campaign - reduce your plastic bottled water waste

Spokesperson - Green Works natural cleaning products

 

 

Josh-

Here's the second sample; let me know what you think.

Thanks,

Barrett Brown
Brooklyn, NY
512-560-2302

Zimride Makes Car Share Easy – A Little Too Easy

 

Many of us have been meaning to finally take the plunge into that longtime staple of “Things You Can Do To Save The Earth” top ten lists, carpooling, for quite a while. But if you're like most Americans – and perhaps you're not – then you haven't engaged in a friendly bout of car share since around about kindergarten. There are, after all, plenty of excuses to put off carpooling until some unspecified point in the future, the most common refrain being that it's downright difficult to find interested parties with which to depart point A for point B.

 

Depending on your level of commitment to such things, you're either in luck or out of it, and you've got Zimride to thank or blame, respectively. This exceedingly nifty net application connects groups and individuals with common origin points and destinations, thus vastly increasing one's potential pool of viable car sharing buddies and making carpooling a viable option where it might not have been before. And though Zimride is most commonly used for getting to work and back in a cheaper and more environmentally-friendly manner, it's also a good way to share the costs of occasional expeditions from one city to another.

 

The process by which Zimride operates is fairly straightforward: head over to zimride.com, punch in your starting address and that of your intended destination,take a glance at the resulting list of those who follow a similar route, and pick out a group or individual with whom you'd like to hook up for some friendly carpooling. You can also set up your own route and wait to hear from others who'd like to join.

 

Because Zimride has been around since 2007, it's managed to rack up quite a few users, so you're likely to find others with routes similar to your own. Better yet, the company has now released a Facebook application that's helped to popularize the service even further while also making it that much easier to recruit acquaintances. Looks like we're all out of excuses.