Experienced Marketing Copywriter
Subject: Experienced Marketing Copywriter
From: Barrett Brown <barriticus@gmail.com>
Date: 2/5/09, 15:31
To: writer2009@ymail.com

Hi-

I understand that you're looking for a writer to compose various pieces of marketing collateral for your business, and I'd like to be considered for the gig. I've done equivalent work for a variety of firms including America Online and other media outlets, and my other freelance work has appeared in dozens of publications covering a wide range of subjects. I've done a significant amount of work writing on dining and nightlife as well.

I've pasted two recent samples below; the first is a sales letter/web copy item for one of my clients, a 3d architectural firm in Chicago, and may also be seen at studio2a.com. The second is a brochure I composed for Organic Motion, a tech firm in New York.

Regards,

Barrett Brown

Brooklyn, NY

512-560-2302


***


It's Labor Day. We're Laboring.



We've never quite understood why it is that anyone would want to celebrate the end of summer, but that's exactly what a good portion of the American public will be up to this Labor Day. We refuse to commemorate the passing of barbecue season with anything other than tears. Besides, we've got a couple of tricks up our collective sleeve.



Virtual Summer Lovin'


While everyone else is running around smelling like bug spray, we'll be at the office, consoling ourselves with ribs and the wonders of 3d rendering. And while others are out on the lake, we'll be creating advanced 3d models of photorealistic lakeside scenes - the sort that aren't subject to mosquitos, isolated thunderstorms, or unwanted in-laws. By the time we're done applying refraction textures and instituting cloud algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. Frankly, we'll have a hard time figuring it out ourselves.



The trick is to look for the ones that are perfect. Those are ours.



Our Clients Love 3d. So Will Yours.


But enough about us. What can Studio2a's advanced approach to 3d do for your company? For starters, it can help you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately, this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicational friction. More importantly, our finished product will help to accentuate the merits of your own, making it that much more likely that your next client presentation ends with a green light.



Problems? Solved.


If they ever get around to proclaiming a "Photorealistic 3d Rendering Day," perhaps we'll take the afternoon off. But probably not.


Give us a call today. We'll be here.


***


(Cover)


Organic Motion


Reinvisioning Vision


"What's not to like here?" - Newsweek


(Page One)


TBA – Reinvisioning Motion Capture


After four years of under-the-radar development, Organic Motion Inc. is set to release the product that will not only redefine motion capture as we know it, but will also bring the technology into the day-to-day lives of those who may never have even heard of it.


Organic Motion's newly-released TBA system shatters the barriers inherent to pre-organic motion capture implementation by ditching the assumptions that have limited the field's potential for more than twenty years. TBA is not an incremental advance in established mopac techniques – rather, it is a comprehensive, top-down overhaul of the entire process, fueled by scientific breakthroughs in computer optics, AI, and the methodology by which the two are combined, and further augmented with a streamlined workflow implementation that cuts time, cuts costs, and cuts manpower requirements. We haven't improved on the wheel; we've reinvented it.


Fundamental to this reinvention is TBA 's extraordinarily unique optical computer intelligence engine, which allows for computerized visualization of the actual human subject itself by way of a pre-programmed conceptual "map" of what a human body looks like, how a human body moves, and where a human's natural body points are located. Bringing the human into human movement detection is not only a natural progression of mocap tech, but is also one of tremendous benefit to every stage of the process, from initial capture to finished product.


The extent of TBA's strength and accuracy is such that one major Northeastern research hospital has partnered with Organic Motion to obtain a grant from the National Institute of Health to use the technology in a study of the effects of cerebral palsy on human movement; the extent of TBA 's customability and ease of use is such that several diverse firms are already making plans to implement it in ways that would have been previously impossible due to the constraints of earlier mocap. Imagine what it can do for your studio.


(Page Two)


Reinvisioning Entertainment


Whereas pre-organic mocap systems required a human subject to be clad in an expensive, cumbersome bodysuit studded with reflecting markers, TBA requires no suit, nor any prep time at all; subjects may simply walk onto the camera zone dressed in street clothes, and the system will immediately capture their every move. Whereas previous mocap systems recorded the positions of a few dozen attached markers, thus giving only a general impression of the body's movement, TBA tracks the body itself – and does so at thousands of natural points recognized by the system's advanced visual mapping AI, from the joints of one's limbs right down to the corners of one's eyes. And whereas previous mocap systems entailed a severe degree of lag between capture and usability, the necessity of technician oversight during use, and weeks of manual data cleanup before an accurate recording could be put into play, TBA eliminates all of these things, delivering clean, usable data in real time, not at some unknown time in the future.


The implications are profound for game developers, 3D animators, university project managers, special effects broadcasters, and anyone else who has already incorporated mocap into their studio output – as well as those who haven't. By lowering the financial threshold for mocap implementation, we turn it into a viable option for those entities engaged in lower-budget projects of the sort that might not have justified the advantages of the technology due to cost considerations. And with the hundred-fold increase in capture accuracy, teams of every shape and size will see dramatic benefits in the quality of their finished product – and they'll see those benefits immediately, thanks to the clean, real time feedback which allows animators to get a full sense of how the data is playing out during the recording process itself, thus freeing them from the technical concerns inherent to pre-organic mocap (did we mention that TBA's organic approach to point tracking entails absolutely no occlusion whatsoever? Pretty sexy, huh?) and encouraging them to get more closely involved in every stage of the creative process.


Our reinvention of mocap promises to similarly redefine the industry, which is why TBA's unveiling at the 2007 Game Developers Conference in San Francisco and subsequent demonstrations of the technology's revolutionary potential have so far won us some rather unreserved accolades from Newsweek, Macworld, Engadget, Game Daily, Gamasutra, and others. Organic Motion has already received deposits in advance of the initial product release, with the first one hundred units set for delivery in September 2007.


Get on board. We're reinvisioning vision.