| Subject: RE: Thanksgiving letter |
| From: "Adam Kruvand" <adamk@studio2a.net> |
| Date: 11/11/08, 16:09 |
| To: "'Barrett Brown'" <barriticus@gmail.com> |
http://www.studio2a.net/residential-rendering-aspen-house.htm
We did that rendering. It
wound up on the cover of that magazine cause “we are the best”.
I know this isn’t a big deal for you, but generally for
architects it is a big deal to have your work published, especially when it is
a national publication (albeit an advert rag).
ak
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, November 11, 2008 3:05 PM
To: Adam Kruvand
Subject: Re: Thanksgiving letter
So, you didn't do that image?
I'm confused now; what would you like exactly and how does it relate to this
magazine cover?
On Tue, Nov 11, 2008 at 3:30 PM, Adam Kruvand <adamk@studio2a.net> wrote:
We've done a few
"covers" but this we didn't do… AdamF saw it in the
airport. This mag is really just a advertisement rag for rich
people. But somehow this project got on the cover (maybe they paid for
it). There is only a ¼ page blurb about it inside the mag.
That is a rendering of a house
currently under construction. $30mil, Aspen Co.
http://www.theaspenmountainresidence.com/
Need to keep it short….
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, November 11, 2008 2:21 PM
To: Adam Kruvand
Subject: Re: Thanksgiving letter
Basically the same length and format, but not
explicitly asking for one's business so much as would it be simply pointing out
this nifty thing, then. I'll need a bit of info on what the pic is of (real or
imagined?), etc. Is this the second cover you've done? I remember you did
another for Campaigns and Elections, right?
On Tue, Nov 11, 2008 at 3:15 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Eh, but not as strong as the sales
letters. Cause it will go to people that already know who we are as well
as the others.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, November 11, 2008 2:12 PM
To: Adam Kruvand
Subject: Re: Thanksgiving letter
So a newsletter, but basically serving as a
sales letter?
On Tue, Nov 11, 2008 at 3:10 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Been wanting to start.
Haven't sent one yet.
Hey check this out. We are
cool. Hire us.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, November 11, 2008 2:08 PM
To: Adam Kruvand
Subject: Re: Thanksgiving letter
What did you have in mind? Couple of
paragraphs? And I guess this wouldn't be so much a sales letter as just a
friendly sort of "Hey, check this out" sort of thing? Do you already
sent out an e-mail newsletter to your contacts, or did you want to start doing
one irregularly, perhaps?
On Mon, Nov 10, 2008 at 1:27 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Actually here is a side
deal… AdamF just saw this in the airport yesterday.
Email newsletter item / write up
for this image? Something we can email "blast" to clients and
friends?
Thanks,
adamk
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, November 10, 2008 10:54 AM
To: Adam Kruvand
Subject: Re: Thanksgiving letter
What if we lopped off the last line and then
just left the rest as it is? Or should I replace the last line with something
less over-the-top instead? No rush; get back to me when you're not busy.
On Mon, Nov 10, 2008 at 11:52 AM, Adam Kruvand <adamk@studio2a.net>
wrote:
Thanks. Yeah, I think my
comment was gonna be – this last one was a bit over the top. I
liked the previous one, less wordy.
Sorry, got busy here. Big
project / deadline this week… bad client.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, November 10, 2008 10:45 AM
To: Adam Kruvand
Subject: Re: Thanksgiving letter
Howdy-
Did you get that last version, happy with it, need more changes? Let me know
when you get a moment.
Thanks,
Barrett
On Sat, Nov 1, 2008 at 10:37 AM, Barrett Brown <barriticus@gmail.com>
wrote:
Try
this version:
Thanks for Giving Us a Chance
To most Americans, Thanksgiving entails
both quiet reflection and boisterous family conversations, happy hellos and sad
goodbyes, prayer and football and combinations of the two. For us, Thanksgiving
means being exiled to the kids' table because we simply won't stop talking
about 3d. And the kids aren't too happy with us, either.
A Cornucopia of Awkward Silences
Apparently, Grandma has just as little
tolerance for twenty-minute conversations on the subject of bloom lighting as
she does for lactose. And Grandpa, it seems, likes to watch the ballgame in
peace without having to hear about how easily we could render a photorealistic
Cotton Bowl and how competitive our prices would be if someone were to ask us
to do it. As for Uncle Ted, we thought we'd peaked his interest on the subject
of cloud algorithms when he started nodding, but then he fell asleep with a
beer in his hand. We'll get him next time. Or maybe not.
Our Clients Love 3d. So Will
Yours.
It's
their loss. 3D, after all, is just as useful as it is tasty. And to those companies that have given us a
chance, our unique approach to this most splendid of technologies is every bit
as pleasing as pumpkin pie, and more utilitarian to boot. Our finished product helps to accentuate the
merits of your own, making it that much more likely that your next client
presentation ends with a green light. No pie can do that.
Relax – We're On It.
Let Studio2a handle
your next project, and you'll have that much more for which to be thankful when
Turkey Day rolls around. Plus, you'll be able to talk to Grandma with a mind at
ease. We envy you; ours appears to be screening her calls.
On Fri, Oct 31, 2008 at 4:26 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
See changes to last pragh
below.
Otherwise, I'd say it's
close… Maybe the last line could use some enhancement?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Friday, October 31, 2008 10:23 AM
To: Adam Kruvand
Subject: Re: Thanksgiving letter
Let me know if this is tweaked to your satisfaction - just made a couple of
small additions/changes, but could easily tweak it more:
Thanks for Giving Us a Chance
To most Americans,
Thanksgiving entails both quiet reflection and boisterous family conversations,
happy hellos and sad goodbyes, prayer and football and combinations of the two.
For us, Thanksgiving means being exiled to the kids' table because we simply won't
stop talking about 3d. And the kids aren't too happy with us, either.
A Cornucopia of Awkward Silences
Apparently, Grandma has just
as little tolerance for twenty-minute conversations on the subject of bloom
lighting as she does for lactose. And Grandpa, it seems, likes to watch the
ballgame in peace without having to hear about how easily we could render a
photorealistic Cotton Bowl and how competitive our prices would be if someone
were to ask us to do it. As for Uncle Ted, we thought we'd peaked his interest
on the subject of cloud algorithms when he started nodding, but then he fell
asleep with a beer in his hand. We'll get him next time. Or maybe not.
Our Clients Love 3d. So Will Yours.
3d is just as useful as it is tasty. To
those companies who have given us a chance, our unique approach to this most
splendid of technologies is as pleasing as pumpkin pie and comparable to
cranberry sauce. Our finished product will help to
accentuate the merits of your own, making it that much more likely that your
next client presentation ends with a green light. So when Turkey Day
rolls around, you'll have one less thing to worry about and more time to talk
to dear Grandma.
Relax – We're On It.
Give us a call today, and you'll give thanks tomorrow.
On Thu, Oct 30, 2008 at 12:20 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
How about both?
"YOU spend more time talking
to Grandma, cause we're on it."
AF says stay away from the
"we are working on thanksgiving". But I like the "relaxed
clients" cause we're on it. Maybe so much that one of the title
could be "Relax, We're on it."
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, October 30, 2008 11:02 AM
To: Adam Kruvand
Subject: Re: Thanksgiving letter
I've had too much. So do you want me to keep
the whole grandma not getting 3d thing and just incorporate the "you can
spend your holiday more relaxed because we're on it, etc." into the 3rd
paragraph?
On Thu, Oct 30, 2008 at 11:20 AM, Adam Kruvand <adamk@studio2a.net>
wrote:
Sorry = it was early, and I didn't
have enough coffee….
To most Americans,
Thanksgiving entails both quiet reflection and boisterous family conversations,
happy hellos and sad goodbyes, prayer and football and combinations of the two.
For us, Thanksgiving means being exiled to the kids' table because we simply
won't stop talking about 3d. And the kids aren't too happy with us,
either…..
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, October 30, 2008 10:03 AM
To: Adam Kruvand
Subject: Re: Thanksgiving letter
You mean you want to change the theme of the
first paragraph to something like "Thanksgiving means blah blah blah for
most people but an extra day to work without phone interruptions" and then
tweak the rest to reflect that theme, right?
On Thu, Oct 30, 2008 at 10:11 AM, Adam Kruvand <adamk@studio2a.net>
wrote:
Or does it mean – "an
extra day to work without phone call interruptions"… (cause we work
all the time – that is one of our themes). And then maybe that
could turn into how we create more time for our clients to celebrate later in
pargh #3? Or how they are less stressed cause they don't have to worry
about images for their presentation.
I like the rest. I'll run it
past AdamF when he gets in. Anything you want to change?
?
ak
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, October 30, 2008 8:09 AM
To: Adam Kruvand
Subject: Thanksgiving letter
Here's a rough draft for that. Let me know what you think.
Thanks for Giving Us a Chance
To most Americans,
Thanksgiving entails both quiet reflection and boisterous family conversations,
happy hellos and sad goodbyes, prayer and football and combinations of the two.
For us, Thanksgiving means being exiled to the kids' table because we simply
won't stop talking about 3d. And the kids aren't too happy with us, either.
A Cornucopia of Awkward Silences
Apparently,
Grandma has just as little tolerance for twenty-minute conversations on the
subject of bloom lighting as she does for lactose. And Grandpa, it seems, likes
to watch the ballgame in peace without having to hear about how easily we could
render a photorealistic Cotton Bowl and how competitive our prices would be if
someone were to ask us to do it. As for Uncle Cid, we thought we'd peaked his
interest on the subject of cloud algorithms when he started nodding, but then
he fell asleep with a beer in his hand. We'll get him next time. Or maybe not.
Well, Our Clients Love 3d. And So Will Yours.
So Thanksgiving isn't really our scene, and talk of 3d doesn't quite get the
part going among the folks back home. But to those companies who have given us
a chance, our unique approach to this most splendid of technologies is as
pleasing as pumpkin pie and comparable to cranberry sauce.
3d is just as useful as it
is tasty. For starters, it can help you to communicate your concepts to clients
through pictures of the sort that are worth well over a thousand words.
Ultimately, this can help to eliminate change orders, lost time, wasted
resources, and other, similarly unsavory things that tend to result from
communicational friction. More importantly, our finished product will help to
accentuate the merits of your own, making it that much more likely that your
next client presentation ends with a green light.
Problems? Solved.
Grandma doesn't quite get 3d. Do you?
Give us a call today. We'll be in the office, eating leftovers.