| Subject: RE: Bio |
| From: "Adam Kruvand" <adamk@studio2a.net> |
| Date: 8/20/08, 15:46 |
| To: "'Barrett Brown'" <barriticus@gmail.com> |
He says “I think that’s it” – some changes
below. Anything else you want to change?
We have B. of Arch – no B.A.
ak
Having spent the entirety of his undoubtedly corn-fed youth
in various Midwestern locales ranging in descending degree of bucolic
tranquility from Omaha to Kansas City to Chicago, Studio2a principal Adam Felchner
opted to move on to the figuratively greener pastures of the East Coast after
graduating with a Bachelors of Architecture. In
New York, he did a stint at Rafael Viñoly Architects, where he learned the
architecture ropes on the Kimmel Center for the Arts. At the same time, he was on a number of competition teams in which the
ability to solve difficult puzzles at the drop of a hat was not only helpful,
but required. Upon taking another job with Kohn Pederson Fox Associates,
Felchner was fortunate enough (in hindsight) to have been consistently chosen
for "the messiest jobs," thus gaining the opportunity to hone his
skills by way of such problematic tasks as the modernization of an
Eisenhower-era high rise adjacent to Rockefeller Center and the design of a
stadium atop a railroad yard. "When a complex sketch had to be transformed
in to a working drawing that somebody could actually build, I was there trying
to figure out how to communicate our intent to everybody from the client to the
engineers to the guy swinging the hammer in the field." Confronted with
such head-scratchers, Felchner came to appreciate the manner in 3d can be used
to solve problems in complex environments, as well as to convey these solutions
to architects and laymen alike.
Felchner eventually moved on to Boston, where he served with
Elkus Manfredi Architects. "My focus was
primarily on the schematic phase of a project whereby I would set the rules to
follow for the future," he says. "I was constantly looking for the
most efficient solutions that would also maintain our design intent."
Today, Felchner brings his unique understanding of both
architecture and 3d modeling to bear on all of Studio2a's more daunting
projects, so perhaps all of those late nights were worth it. "I definitely
can speak the language of the architect and now complex problems don't really
phase me, because I've probably seen worse."
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Wednesday, August 20, 2008 12:28 PM
To: Adam Kruvand
Subject: Re: Bio
Check this version; he does
have a b.a. in architecture, right? Can't find that in my notes. If not, let me
know whether to add what his actual degree was in or whether I should play it
down.
Adam Felchner
Having spent the entirety of
his undoubtedly corn-fed youth in various Midwestern locales ranging in
descending degree of bucolic tranquility from Omaha to Kansas City to Chicago,
Studio2a principal Adam Felchner opted to move on to the figuratively greener
pastures of the East Coast after graduating with a B.A. in architecture. In New
York, he did a stint at Rafael Vinoly Architects, where he found himself engaged
in CAD development for the Kimmel Center for the Arts. At the same time, he was
entered into a number of competitions in which the ability to solve difficult
puzzles at the drop of a hat was not only helpful, but required. Upon taking
another job with Kohn Pederson Fox Associates, Felchner was fortunate enough
(in hindsight) to have been consistently chosen for "the messiest
jobs," thus gaining the opportunity to hone his skills by way of such
problematic tasks as the modernization of an Eisenhower-era high rise adjacent
to Rockefeller Center and the design of a stadium atop a railroad yard.
"When a complex sketch had to be transformed in to a working drawing that
somebody could actually build, I was there trying to figure out how to
communicate our intent to everybody from the client to the engineers to the guy
swinging the hammer in the field." Confronted with such head-scratchers,
Felchner came to appreciate the manner in 3d can be used to solve problems in
complex environments, as well as to convey these solutions to architects and
laymen alike.
Felchner eventually moved on
to Boston, where he served with Elkus Manfradi Architects. "My focus was
primarily on the schematic phase of a project whereby I would set the rules to
follow for the future," he says. "I was constantly looking for the
most efficient solutions that would also maintain our design intent."
Today, Felchner brings his
unique understanding of both architecture and 3d modeling to bear on all of
Studio2a's more daunting projects, so perhaps all of those late nights were
worth it. "I definitely can speak the language of the architect and now
complex problems don't really phase me, because I've probably seen worse."
On Tue, Aug 19, 2008 at 3:02 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Architecture and how it relates to
what we do now.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, August 19, 2008 1:58 PM
To: Adam Kruvand
Subject: Re: Bio
Sure. Did we just need to further emphasize
architecture with that one, or was there something else as well?
On Tue, Aug 19, 2008 at 2:56 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Awesome.
Back to AdamF?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, August 19, 2008 1:53 PM
To: Adam Kruvand
Subject: Re: Bio
Okay, try this:
When he was first introduced
to the then-newish discipline of 3d modeling while pursuing a B.A. in
architecture from the University of Kansas, he knew he had found his niche. And
thus it was that upon graduation, Kruvand, then
considering a move to Hollywood, opted
instead to take a gig working 3d for the international athletic architecture
firm HOK Sport in
Kansas City. But even this couldn't quite scratch his itch.
"Working in an architecture firm just solidified my desire to work with 3d
technology. Since the industry was very limited in 2000, I started my own
studio."
Kruvand's goal has always
been to bridge the gap between 3d's typical applications and 3d's fantastic
possibilities. While at work on industrial product renderings, editorial
illustrations, or virtual building tours of the sort that take every imaginable
visual element into account, he makes a point of applying new techniques to any
given problem in order that the might find the most optimal solution.
Four
years after founding Studio2a, Kruvand moved the firm from Kansas City to
Chicago looking to expand and diversify Studio2a's
client list into something a bit more international.
Of course, he's still in love with 3d. "I like the idea of architecture, but I always wanted to go beyond the current scope
building technology," he says. "Buildings are okay, but I like creating light, space, and form without
worrying about the cost of materials or gravity. In the 3d world, the
possibilities are unlimited."
On Tue, Aug 19, 2008 at 2:47 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Niché!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, August 19, 2008 1:43 PM
To: Adam Kruvand
Subject: Re: Bio
"found his niche"
"discovered what would become his life's work"
"found what would be his life's work"
"come across something wonderful"
More?
On Tue, Aug 19, 2008 at 2:40 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Cool.
"found his career" is weird?
My future arrived? What else you got?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, August 19, 2008 1:34 PM
To: Adam Kruvand
Subject: Re: Bio
Try this.
Adam Kruvand
When he was first introduced
to the then-newish discipline of 3d modeling while pursuing a B.A. in
architecture from the University of Kansas, he knew he had found his career.
And thus it was that upon graduation, Kruvand skipped out on a previous plan to
move to Hollywood, opting instead to take a gig working in 3d for the
international athletic architecture firm HOK Sport. But even this couldn't
quite scratch his itch. "Working in an architecture firm just solidified
my desire to work with 3d technology. Since the industry was very limited in
2000, I started my own studio."
Kruvand's goal has always
been to bridge the gap between 3d's typical applications and 3d's fantastic
possibilities. While at work on industrial product renderings, editorial
illustrations, or virtual building tours of the sort that take every imaginable
visual element into account, he makes a point of applying new techniques to any
given problem in order that the might find the most optimal solution.
Four
years after founding Studio2a, Kruvand moved the firm from Kansas City to
Chicago in hopes of looking to expand and diversify Studio2a's client list into something a bit more
international. Of course, he's still in love
with 3d. "I like the idea of architecture, but I
always wanted to go beyond the current scope building technology,"
he says. "Buildings are okay, but I like creating light, space, and form without
worrying about the cost of materials or gravity. In the 3d world, the
possibilities are unlimited."
On Tue, Aug 19, 2008 at 2:19 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Yeah, it's pretty close.
Donno if it is just my current situation or in general – I don't really
like the "fall head over heels" or "love of my life".
It is more of a "career choice".
Also, unfortunately – I DID
think 2x – about moving to Hollywood.
And remember – I barf every
time I see the "Whether" statement.
Some other changes below.
ak
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, August 19, 2008 12:54 PM
To: Adam Kruvand
Subject: Bio
I think you'll like this version much better;
let me know if it still needs any work.
Adam Kruvand
Adam Kruvand isn't the sort
to fall head over heels, but when he was first introduced to the then-newish
discipline of 3d modeling while pursuing a B.A. in architecture from the
University of Kansas, he knew he had found the love of his life. And thus it
was that upon graduation, Kruvand didn't think twice about taking a gig doing
3d for the international athletic architecture firm HOK Sport. But even this
couldn't quite scratch his itch. "Working in an architecture firm just
solidified my desire to work with 3d technology. Since the industry was very
limited in 2000, I started my own studio."
Kruvand's goal has always
been to bridge the gap between 3d's typical applications and 3d's fantastic
possibilities. Whether he's at work on industrial product renderings, editorial
illustrations, or virtual building tours of the sort that take every imaginable
visual element into account, he makes a point of applying new techniques to any
given problem in order that the might find the most optimal solution.
Four years after founding
Studio2a, Kruvand moved the firm from Kansas City to Chicago. Looking to expand and diversify Studio2a's
client list into something a bit more international.
Kruvand remains pleased with his career move. And, Of course, he's still in love with 3d. "I like
the idea of architecture, but I always wanted to go
beyond the current scope building technology," he says. "Buildings are ok, but
I like creating light, space, and form without worrying about the cost of
materials or gravity. In the 3d world, the possibilities are unlimited."