| Subject: RE: Bios Q&A |
| From: "Adam Kruvand" <adamk@studio2a.net> |
| Date: 7/24/08, 16:37 |
| To: "'Barrett Brown'" <barriticus@gmail.com> |
He said “Ok”.
ak
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, July 24, 2008 3:05 PM
To: Adam Kruvand
Subject: Re: Bios Q&A
Okay, I put in a line about the
demanding nature of the competitions, another conveying that 3d was used to not
only communicate solutions but to reach them as well, and pulled the Tetris
quote. Let me know what he thinks.
Adam Felchner
Having
spent the entirety of his undoubtedly corn-fed youth in various Midwestern
locales ranging in descending degree of bucolic tranquility from Omaha to
Kansas City to Chicago, Studio2a principal Adam Felchner opted to move on to
the figuratively greener pastures of the East Coast after finishing school. In
New York, he did a stint at Rafael Vinoly Architects, where he found himself
engaged in CAD development for the Kimmel Center for the Arts. At the same
time, he was entered into a number of competitions in which the ability to
solve difficult puzzles at the drop of a hat was not only helpful, but
required. Upon taking another job with Kohn Pederson Fox Associates, Felchner
was fortunate enough (in hindsight) to have been consistently chosen for
"the messiest jobs," thus gaining the opportunity to hone his skills
by way of such problematic tasks as the modernization of an Eisenhower-era high
rise adjacent to Rockefeller Center and the design of a stadium atop a railroad
yard. "When a complex sketch had to be transformed in to a working drawing
that somebody could actually build, I was there trying to figure out how to
communicate our intent to everybody from the client to the engineers to the guy
swinging the hammer in the field." Confronted with such head-scratchers,
Felchner came to appreciate the manner in 3d can be used to solve problems in
complex environments, as well as to convey these solutions to architects and
laymen alike.
Felchner
eventually moved on to Boston, where he served with Elkus Manfradi Architects.
"My focus was primarily on the schematic phase of a project whereby I
would set the rules to follow for the future," he says. "I was
constantly looking for the most efficient solutions that would also maintain
our design intent. What did I get from this experience? I definitely can speak
the language of the architect and now complex problems don't really phase me,
because I've probably seen worse."
On Thu, Jul 24, 2008 at 3:47 PM, Adam Kruvand <adamk@studio2a.net> wrote:
He said:
Focus instead on the fact that I worked on various "fast pace",
"complex", "stressful" (etc.) competitions. It flows
more with the idea that puzzle solving under pressure is what I do.
3d was …sort of… used to communicate the complexities. I'm
ok with saying it was used to communicate, but he should say something about
how it was used to solve the puzzles as well. ' Communicate' sounds like it was
just doing renderings, using it as a tool to solve complex geometry sounds like
much more. I don't really know how to say it concisely, but you probably
get the idea.
I say – we could do without the Tetris quote… I know he said
that… but this is our J-O-B, not a game.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, July 24, 2008 2:10 PM
To: Adam Kruvand
Subject: Re: Bios Q&A
Okay, here's another version of the Felchner
bio that, I think, addresses the architecture thing and wraps it into 3d a
little bit. I'm still going to change it up a bit, but wanted to see what you
think first.
Adam Felchner
Having
spent the entirety of his undoubtedly corn-fed youth in various Midwestern
locales ranging in descending degree of bucolic tranquility from Omaha to
Kansas City to Chicago, Studio2a principal Adam Felchner opted to move on to
the figuratively greener pastures of the East Coast after finishing school. In
New York, he did a stint at Rafael Vinoly Architects, where he was engaged in
CAD development for the Kimmel Center for the Arts. Upon taking another job
with Kohn Pederson Fox Associates, Felchner was fortunate enough (in hindsight)
to have been consistently chosen for "the messiest jobs," thus
gaining the opportunity to hone his skills by way of such problematic tasks as
the modernization of an Eisenhower-era high rise adjacent to Rockefeller Center
and the design of a stadium atop a railroad yard. "When a complex sketch
had to be transformed in to a working drawing that somebody could actually
build, I was there trying to figure out how to communicate our intent to
everybody from the client to the engineers to the guy swinging the hammer in
the field." Confronted with such head-scratchers, Felchner's appreciation
of 3d's communicational advantages in the realm of architecture began to
deepen.
Felchner
eventually moved on to Boston, where he served with Elkus Manfradi Architects.
"My focus was primarily on the schematic phase of a project whereby I
would set the rules to follow for the future," he says. "It was a
game of Tetris, pushing and pulling pieces while delicately relocating them to
a different place in the project. I was constantly looking for the most
efficient solutions that would also maintain our design intent. What did I get
from this experience? I definitely can speak the language of the architect and
now complex problems don't really phase me, because I've probably seen
worse."
On Thu, Jul 24, 2008 at 1:12 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Not really. Only that AF
took the architecture route, and I put in the (hard work and suffering all
those years) in starting studio2a.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, July 24, 2008 12:05 PM
To: Adam Kruvand
Subject: Re: Bios Q&A
Okay, about to redo these; regarding what you guys
actually do, should I differentiate the different roles of you and the other
Adam? Do you guys handle different specific aspects?
On Tue, Jul 22, 2008 at 5:49 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Sorry, can't get my shit together
today.
On re-read… I am a bit
concerned that this doesn't really talk about what WE actually do.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 22, 2008 4:15 PM
To: Adam Kruvand
Subject: Re: Bios Q&A
Adam-
Okay, here are the bios for Felchner and Garrett. These may be a little too
creative for business bios, but I can easily modify them to be somewhat more
traditional; just wanted to see how far you want to go with the kookiness.
I want to get your input on those two before finishing your bio; also, wanted a
brief timeline from you regarding when you worked as an instructor at the three
schools listed.
Thanks,
Barrett
Adam Felchner
Having spent the entirety of
his undoubtedly corn-fed youth in various Midwestern locales ranging in descending
degree of bucolic tranquility from Lawrence to Kansas City to Chicago, Studio2a
principal Adam Felchner opted to move on to the figuratively greener pastures
of the East Coast after finishing school. In New York, he did stints at such
prominent firms as Rafael Vinoly Architects and Kohn Pederson Fox Associates;
in Boston, he served with Elkus Manfradi Architects and caught some ballgames
for good measure.
But it was earlier, during
his pursuit of a bachelor's degree in architecture from the University of
Kansas, that Felchner was introduced to the evolving discipline of 3d drafting.
"The technology was starting to become more accessible and we had access
to some professional 3d software in our computer labs," he says, after
having been pulled out of his office by force and compelled to provide a quote
for his company bio. "I was always a bit ahead of the curve when it came
to computers and technology because I didn't have the irrational fear of
'breaking' a computer. I saw a new tool and thought to myself, 'That looks fun,
I think I'll see what I can do with it.'"
Having since learned that he
can indeed do all sorts of things with it, Felchner retains his youthful
enthusiasm. "3d lets you experiment and explain those experiments to
others. So, until humankind invents a fully immersive and interactive real-time
computer generated holographic environment maker, 3d will be my tool," he
says, before collapsing onto the floor in a crumpled heap due to the onset of
3d withdraw and being subsequently carried back to his office by interns in
order that he might get his next fix.
Stephen Garrett
A freelancer by inclination,
the Nashville-born Stephen Garrett serves no master, retaining the fierce
independence of spirit that has been his life's hallmark with the sole
exception of this one time when he accidentally got married. "Firms are
for pinks," explains the ardent anti-communist and probable Freemason.
Over the years, Garrett has engaged in a wide range of pursuits, including
motion graphics, technical illustration, compositing, character modeling,
storyboarding of both the animated and traditional varieties, concept work,
logo animations, company branding, and web design. He claims that he "has
also been known to emit a particle or two," although this is difficult to
verify independently due to the staggering number of court-enforced gag orders
that cloak a large portion of Garrett's life in secrecy.
Garrett began to make the
transition from police informer to honest creative class laborer at some point
during the halcyon days of the '90s. "I was out visiting some friends in
Los Angeles and I ended up marrying this girl who lived in Hollywood after
knowing her for two weeks. At that point, I realized that I was going to be
staying in Hollywood for a while, so I got a job at a studio that made music
videos. Ta da!" he says, before vanishing in a puff of smoke. Suddenly, a
voice emanates from the ether: "The tools an artist uses don't matter if,
in the end, he or she expresses an idea or an emotion in a way that makes you
forget about how a particular piece was made. 3d is just a tool. It's
definitely one of the most flexible mediums we have to work with at the moment,
but in the end, it's still more about who's got two thumbs and the skills to
pay the bills than anything else," explains Garrett, insensitively
alluding to the fact that associates Kruvand and Felchner were both born
without thumbs.
On Wed, Jul 16, 2008 at 12:48 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Ok – there are 3 of us for
Bios. The other 2 will email you answers shortly. Check LinkedIN
for basic info:
1.
Adam Kruvand
2.
Adam Felchner
3.
Stephen Garrett (go with what he has for now… he'll be more serious, but
I think he can be the least serious).
Adam Kruvand says
1.
Where are you from, and where have you lived?
I am from St. Louis (University
City MO). I lived in Kansas City, MO for 5+ years after school.
2. What firms have you worked at?
HOK Sport
3. Education, etc.?
B.A. Architecture – U of
Kansas 1998
4. How did you go about getting into your current biz?
I gravitated to 3d in school,
because I thought 2d cad was pretty boring. Actually the day AdamF taught
me AutoCAD – it was all 3d. As soon as I figured it out, I latched
on pretty quick. Working in an architecture firm just solidified my
desire to work with 3d technology. Since the industry was very limited in
2000, I started my own studio.
Architecture is a very old
school profession. I knew I didn't want to be a part of that system very
early in my career.
5. Give me a quote about why 3d appeals to you as an art.
I like the idea of
architecture, and want to apply this beyond the current scope building
technology. I still like buildings, but I like creating light, space, and
form without worrying about the cost of materials or gravity. In the 3d
world the possibilities are unlimited.
I don't want to sound all about
"architecture". Especially now we are trying hard to
diversify. But obviously architecture is who we are and where we come
from, and for now – the core of our business.
ak
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Wednesday, July 16, 2008 11:06 AM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay-dokey:
1. Where are you both from, and where have you lived?
2. What firms have you worked at?
3. Education, etc.?
4. How did you go about getting into your current biz?
5. Give me a quote about why 3d appeals to you as an art.
Start with those, and then I might have a couple more questions for you
depending on your responses.
On Tue, Jul 15, 2008 at 6:36 PM, Barrett Brown <barriticus@gmail.com>
wrote:
Looks like it's $69.
In the morning, I'll write up some questions for you regarding the bio. If you
happen to have anything already composed, send it along beforehand if you
would.
On Tue, Jul 15, 2008 at 6:26 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Well, we can't change this quite yet – cause we just packed up another 100 letters on the love theme to be sent out tonight.
So Bios…. How do you want to proceed? Q&A style?
Let me know what I owe you for today's work.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 15, 2008 5:16 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Yeah, insert this sentence instead:
Together with our clients hailing from Tokyo to Chicago, from Hong Kong to Canada, from New York to California and everywhere in between, we've been spreading the word that 3d is always in season. Give us a call today and find out why.
Let me know how the ringer goes.On Tue, Jul 15, 2008 at 5:57 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Cool. I think this is it +/- some keywords. Have to run it through the ringer here too see how it stacks up.
Anyway we can get some of those other destinations in there? Esp. NY and California?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 15, 2008 4:09 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Yeah, I can see the edits. Take a look at this version:
Whereas other, lesser seasons have a tendency to wear out their respective welcomes, summer always seems to pack up its things and leave before we're ready to see it go. It's fortunate, then, that we can see summer come back whenever we'd like.
In fact, with a little help from our advanced 3d rendering process, Studio2a can create photorealistic architectural renderings of any scene imaginable (and in the season of your choice, to boot). We're keen on projects both residential and commercial, projects under construction and still on the drawing board, projects incorporating 3d interior, 3d exterior or a little of both.
Studio2a can accentuate the merits of your work through stunning pictures of the sort that are worth a thousand words. We can create 3d animations, virtual tours, walkthroughs, and fly-arounds that leave no detail unaccounted for. Product viz, technical renderings, editorial illustrations, 3d floor plans – if it's 3d, we'll do it. We're enthusiastic like that, which is why you probably didn't catch us at the beach lately; we were at the office, using refraction textures and cloud algorithms to put together a summer that lasts.
Together with our clients from Tokyo to Chicago and everywhere in between, we've been spreading the word that 3d is always in season. Give us a call today and find out why.
On Tue, Jul 15, 2008 at 4:36 PM, Adam Kruvand <adamk@studio2a.net> wrote:
See edits below. Are you viewing this email in color?
I don't like the use of "whether" - whether it be in this context or not. I fully jacked up that sentence now. I striked-though some of the wordiness, and tried to make it read faster for the web. Cool?
I hope the next pargh is about how we are working away while others are on the beach?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 15, 2008 3:25 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, fixed those below. Any other thoughts on it so far?
Whereas other, lesser seasons have a tendency to wear out their respective welcomes, summer always seems to pack up its things and leave before we're ready to see it go. It's fortunate, then, that we can see summer come back whenever we'd like.
In fact, with a little help from our advanced 3d rendering process, Studio2a can create photorealistic architectural renderings of any scene imaginable, (in the season of your choice?)
and in any format preferable. Whether your project is residential or commercial, under construction or still on the drawing board, incorporates 3d interior, exterior or both. Studio2a can accentuate the merits of your project through stunning pictures of the sort that are worthwell overa thousand words. We can create 3d animations, virtual tours, walkthroughs, and fly-arounds that leave no detail unaccounted for.and no client unimpressed. Product viz, technical renderings, editorial illustrations, 3d floor plans – if it's 3d, we'll do it. We're enthusiastic like that.
Together with our clients from Tokyo to Chicago and everywhere in between, we've been spreading the word that 3d is always in season. Give us a call and find out why.
On Tue, Jul 15, 2008 at 4:02 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Good start. I like the "enthusiasm".
A little wholly? No wholly necc, really. Also would like to avoid the "bring your vision to life" as this is a little cliché for 3d folks.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 15, 2008 2:58 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Let me know what you think of this:
Whereas other, lesser seasons have a tendency to wear out their respective welcomes, summer always seems to pack up its things and leave before we're ready to see it go. It's fortunate, then, that we can see summer come back whenever we'd like.
In fact, with a little help from our advanced 3d rendering implementations, Studio2a can create wholly photorealistic architectural renderings of any scene imaginable and in any format preferable. Whether your project is residential or commercial, soon-to-be-realized or wholly unrealistic, incorporates 3d interior or 3d exterior or both, we can bring your vision to life through stunning pictures of the sort that are worth well over a thousand words. We can even do animations, virtual tours, walkthroughs, and fly-arounds that leave no detail unaccounted for and no client unimpressed. Product viz, technical renderings, editorial illustrations, 3d floor plans – if it's 3d, we do it. We're enthusiastic like that.
Together with our clients from Tokyo to Chicago and everywhere in between, we've been spreading the word that 3d is always in season. Give us a call and find out why.
On Mon, Jul 14, 2008 at 8:38 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Sry, was out today.
No more than what appears. Do you best – we can always add more.
As for the other question, I liked what you had.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, July 14, 2008 4:15 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Also, are there any other keywords that you'd like to be add to the new home page text other than those that already appear in the "We've Got the Love" paragraph?
On Mon, Jul 14, 2008 at 5:10 PM, Barrett Brown <barriticus@gmail.com> wrote:
Yo-
I want to replace those made-up terms (cloud algorithms, etc.) with actual terminology regarding the sorts of things you use to create these scenes, both for the sales letter and possibly for the end-of-summer-themed web copy. Can you give me a couple of terms to use?
BarrettOn Fri, Jul 11, 2008 at 5:13 PM, Adam Kruvand <adamk@studio2a.net> wrote:
We want to be working on Short Films and video games too! I've been wanting to do some non-dialog animated shorts for the film fest circuit for years now. Like this: http://www.youtube.com/watch?v=f1zhIX3qiko
And we also wanted to make a game like this: http://www.gettheglass.com/
We just got a HD video camera here in the office. We've been working on a few motion graphics experiments too. I'd like to get into commercial video and music videos here.
Yes, merger then Bios.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Friday, July 11, 2008 3:35 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Yeah, here's a link to the McSweeney's piece here. Coincidentally, it's in the format of a sales letter:
http://www.mcsweeneys.net/2007/9/19brown.html
I'll do the web copy merging first and then get back to you with some bios later. Is there some info on LinkedIn I should be using for those?
Our production company will basically be doing what my partner and I had been doing individually - programming and writing - plus we've got some graphic designers and all that. We're doing some full-fleged website design/marketing/application development for a couple of big firms at the moment, but we're also working on a couple of more creative, internal projects, including a computer game, plus working on some short films with other folks up here in NYC and down in Austin, plus random other things.On Fri, Jul 11, 2008 at 3:29 PM, Adam Kruvand <adamk@studio2a.net> wrote:
You were in McSweeney's?
Yeah, something to that effect. You know the style, has to be pro but creative. One of our guys is a real goofball. We were joking at lunch he is "only in Chicago cause he is wanted in California".
What kind of projects are you guys getting in to? Check this out: www.subvertandprofit.com – I think that is the smartest thing I've seen all year. You could run 5 blogs about NYC and just write BS articles and links all day. Hmmm…. Their site seems to be down now. Read about it here: http://www.pronetadvertising.com/articles/subvert-and-profit-tries-to-subvert-top-digger-profit-from-it43256.html
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Friday, July 11, 2008 12:40 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, I'll get on the merging. Accepted your LinkedIn invitation, but have never used it myself, so let me know if there's anything I should know.
Regarding team bios, I just wrote a couple for my friend and I for this production company we just incorporated last month, Texodus Media. Take a look and let me know if you want something in the same vein, or, if not, how your bios should differ. These are fairly straight-laced because when we launch our website this week, it's going to be fairly kooky, so we've got to offset the kookiness with some degree of perceived business acumen.Our Guys
Before founding Texodus Media, senior software developer Andrew Stein spent eight months serving as an on-site consultant in support of Hearst Corporation's soon-to-be-released Digital Paper content delivery device, designing and implementing a service-oriented data processing system by way of .NET 3.5 technologies, including C#, LINQ, WCF, WPF, ASP.NET MVC Framework, ADO Entity Framework, SQL Server 2008 and Windows Server 2008. Previously, he served as a software engineer for the Austin-based online advertising firm Datran Media, where he participated in performance and quality testing, bug fixing, new feature design implementation, optimization and general development of several large (250k + lines) enterprise class database driven Java web applications, targeting in-house Windows and Debian Linux systems, deploying against Tomcat or Glassfish, MySQL (4.x & 5.x) or SQL Server 2005, among other things. He is proficient in Java, .net, SQL, Markup, and two dozen other languages and variants thereof.
Senior copywriter Barrett Brown has worked for several advertising and marketing agencies including Sullivan Perkins as well as on a direct basis for his own clients, which have included everything from large media outlets like America Online and Fox Business Channel to smaller real estate, tech, energy, and retail firms. His other freelance work has appeared in dozens of publications including National Lampoon, The Onion, and McSweeney's, as well as plenty of lesser-known trade and industry pubs, city and regional magazines, alternative weeklies, and public policy journals. His first book, Flock of Dodos: Behind Modern Creationism, Intelligent Design, and the Easter Bunny, was released in March of 2007 to praise from former Rolling Stone editor Matt Taibbi, Harvard Law School Professor Alan Dershowitz, Air America Radio's Cenk Uygur, and Skeptic, among other sources.
When necessary, Texodus Media also incorporates the services of several computer graphics designers with experience in corporate website development and other media.
Our Deal
Texodus Media is a Brooklyn-based production company specializing in two areas: online marketing with an emphasis on web development and high-concept copywriting, and cutting-edge enterprise applications built from scratch and attuned to the particular needs of the client. We also handle a diverse array of other projects related to writing and software engineering in general. If it involves code, words, or graphics, we'll probably do it, assuming that it also involves money.
Because we're a small firm, and because our principals have worked with such major institutions as Hearst Corporation, America Online, National Lampoon, Fox Business Channel, Datran Media, and The Onion, every project we agree to take on is produced with an unusually high level of attention and expertise.
On Fri, Jul 11, 2008 at 12:43 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Cool thanks.
I sent you a invite to linkedin…. This is so we can get to the team bios shortly. I'll try to look around for some good examples of this. Also for you, might be able to get some work there. Start networking….
But first can we merge this letter with the text on the main page of the website? So we can switch to the Labor Day theme? Or maybe less about Labor day (cause this will be online for some time) and more about the end of summer? Or Aug, vacation time – but not us…. Etc.
It is important that we keep as many keywords as possible.
Ok? Questions?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Friday, July 11, 2008 11:01 AM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay-dokey, let me know if any more changes are needed. What's next?
It's Labor Day. We're Laboring.
We've never quite understood why it is that anyone would want to celebrate the end of summer, but that's exactly what a good portion of the American public will be up to this Labor Day. We refuse to commemorate the passing of barbecue season with anything other than tears. Besides, we've got a couple of tricks up our collective sleeve.
Virtual Summer Lovin'
While everyone else is running around smelling like bug spray, we'll be at the office, consoling ourselves with ribs and the wonders of 3d rendering. And while others are out on the lake, we'll be creating advanced 3d models of photorealistic lakeside scenes - the sorts that aren't subject to mosquitos, isolated thunderstorms, or unwanted in-laws. By the time we're done applying refraction textures and instituting cloud algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. Frankly, we'll have a hard time figuring it out ourselves.
The trick is to look for the ones that are perfect. Those are ours.
Our Clients Love 3d. So Will Yours.
But enough about us. What can Studio2a's advanced approach to 3d do for your company? For starters, it can help you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately, this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicational friction. More importantly, our finished product will help to accentuate the merits of your own, making it that much more likely that your next client presentation ends with a green light.
Problems? Solved.
If they ever get around to proclaiming a "Photorealistic 3d Rendering Day," perhaps we'll take the afternoon off. But probably not.
Give us a call today. We'll be here.
On Wed, Jul 9, 2008 at 5:09 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Now we are getting up to speed. It is getting easy no?
Changes below.
I think there is something funny about the 1st sentence of 2nd pargh, but don't know what.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, July 07, 2008 12:55 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
It's Labor Day. We're Laboring.
We've never quite understood why it is that anyone would want to celebrate the end of summer, but that's exactly what a good portion of the American public will be up to this Labor Day. We refuse to commemorate the passing of barbecue season with anything other than tears (in barbecue sauce). Besides, we've got a couple of tricks up our collective sleeve.
Virtual Summer Lovin'
While everyone else is running around getting sunburned, we'll be at the office, consoling ourselves with ribs and the wonders of 3d rendering. While others are out on the lake, we'll be creating advanced 3d models of photorealistic lakeside scenes - the sorts that aren't subject to mosquitoes, isolated thunderstorms, or unwanted In-Laws. By the time we're done applying refraction textures and instituting cloud algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. Frankly, we'll have a hard time figuring it out ourselves.Our Clients Love 3d. So Will Yours.
But enough about us. What can Studio2a's advanced approach to 3d do for your company? For starters, it can help you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately, this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicational friction. More importantly, our finished product will help to accentuate the merits of your own, making it that much more likely that your next client presentation ends with a green light.Problems Solved.
If they ever get around to proclaiming a "Photorealistic 3d Rendering Day," perhaps we'll take the afternoon off. But probably not.
Give us a call today. We'll be here.
On Thu, Jul 3, 2008 at 3:53 PM, Barrett Brown <barriticus@gmail.com> wrote:
Okay, I'll go ahead and rewrite that now plus put in all the mini-headlines and whatnot and send you back later today. I just remembered that tomorrow is the 4th of July; was confused why you were wishing me a good weekend on a Thursday.
On Thu, Jul 3, 2008 at 3:48 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Virtual summer is for now – and this sales letter. A little longer is ok – esp. if it adds emotion and happy clouds to our parts.
Hard info is for the future – and more about the website text… or more importantly – could it be an abstract we submit to magazines to turn into an article? We know people at Metropolis…. If we could make it more about "design business"? I'll keep thinking about this.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, July 03, 2008 2:43 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
Okay-dokey. So, you want me to rewrite this one to incorporate the "virtual summer" angle? Sounds like a good idea. It might make the sales letter a little longer, if that's okay with you.
Regarding the adding of more hard, educational info, I'll go over your site again and try to decide what technical details should go in without making the sales letter too long; or, if you have any ideas on what your target companies would be most interested in, let me know and I'll work that in.
Word,
BarrettOn Thu, Jul 3, 2008 at 2:35 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Sorry, got busy with a deadline today. Don't know if you are working today or not.
The consensus is this is better than the last one. AdamF thought we could push the ideal of "virtual summer" more. Maybe how we can create a "perfect summer image"? donno. Puffy clouds, blue skies, etc.
Also this makes me think about how we need to educate our customers more. This is a bigger issue and we might want to get into some serious text next about the tangible hard benefits of renderings, and the current "state of the industry" and economics and all that.
Have a good weekend. Thanks for everything so far.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 01, 2008 4:18 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, take a look at this. Also, the term "instituting refraction algorithms" is totally made up, as you may have noticed; got any ideas on a real term that can replace it?
We've never quite understood why it is that anyone would want to celebrate the end of summer. But that's exactly what a good portion of the American public will be up to this Labor Day, a macabre event of the sort that we prefer to skip; the end of barbecue season should be a time of mourning.
So while everyone else is outside celebrating Labor Day, we'll be inside, consoling ourselves with the wonders of 3d rendering. Will others are out on the lake, we'll be in the office, using advanced 3d modeling to render photorealistic lakeside scenes. By the time we're done applying textures and instituting refraction algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. Frankly, neither will we.
But enough about us. What can our advanced approach to 3d rendering do for your company?Our photorealistic take on 3d can allow you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately, this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicational friction. More importantly, our finished product will help to accentuate the merits of your own, making it that much more likely that your next client presentation ends with a green light.
If they ever get around to proclaiming a "Photorealistic 3d Rendering Day," maybe we'll take a day off. But probably not.
Give us a call today and tell us what 3d can do for you.On Tue, Jul 1, 2008 at 4:52 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Funeral is a little dark… Can we be a little more happy about it? "Last chance for vacation", perhaps? "Get out there and let us do you work…."
The last sentence is good – but a little wordy… I like what you are saying, and understand the difficulty in NOT saying…. "we make or break you".
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 01, 2008 3:40 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, here's a rough draft of the letter, sans the concluding final of sentences/"call us today" and the mini-headlines, which I'll add next. Let me know what changes you'd like made, etc.
We've never quite understood why it is that anyone would want to celebrate the end of summer. But that's exactly what a good portion of the American public will be up to this Labor Day, a macabre sort of holiday that effictively marks the end of barbecue season. You wouldn't bring beer to your best friend's funeral; likewise, we respectfully decline to cheer for the end of August.So while everyone else is outside commemorating Labor Day, we'll be inside, consoling ourselves with the wonders of 3d rendering. While others are out on the lake, we'll be in the office, using advanced 3d modeling to render photorealistic lakeside scenes. By the time we're done applying textures and instituting refraction algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. And frankly, neither will we.
But enough about us. What can our advanced approach to 3d rendering do for your company? Our photorealistic 3d renderings will allow you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicative friction. More importantly, our quality-intensive finished product can help make the difference between a project that gets declined based on client presentation and a project that gets green lighted based on its merits.More importantly, our finished renderings can ………..
On Thu, Jun 26, 2008 at 12:44 PM, Barrett Brown <barriticus@gmail.com> wrote:
Okay, how about if the theme is that, while everyone else is out at the lake for Labor Day, you guys will be inside, oblivious, entranced with 3d rendering. Except, you know, better written.
On Wed, Jun 25, 2008 at 7:50 PM, Barrett Brown <barriticus@gmail.com> wrote:
Adam-
Sorry for the delay; I've been tied up this week, but will have something in to you tomorrow.
Thanks,
Barrett
On Mon, Jun 23, 2008 at 4:28 PM, Barrett Brown <barriticus@gmail.com> wrote:
Groovy, I'll do that one. Gotta finish something else up today but will get back to you later.
On Mon, Jun 23, 2008 at 1:24 PM, Adam Kruvand <adamk@studio2a.net> wrote:
I say: "Labor day" and then you say …..
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, June 23, 2008 12:23 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Yo-
Was busy over the weekend, but ready to proceed now. Do you have a particular sales letter theme you'd like to work on next, or should I just think up one?On Thu, Jun 19, 2008 at 4:33 PM, Barrett Brown <barriticus@gmail.com> wrote:
I'll get back to you in the morning with a couple of concepts and maybe a rough draft.
On Thu, Jun 19, 2008 at 4:27 PM, Adam Kruvand <adamk@studio2a.net> wrote:
We will send it again, yes.
Next? Labor Day/End of summer? Relax? BBQ? Summer Vacations?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, June 19, 2008 2:57 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Sure, my paypal ID is my old e-mail address, barriticus@aol.com. Or you can send me a check if that's easier.
Let me know when you're ready to work on more stuff. Also, can't remember if I already asked, but are you going to be sending out that love sales letter again? If so, I want to make like two or three little tweaks to it.On Thu, Jun 19, 2008 at 3:52 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Cool. What's next?
We paypal you some $?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, June 19, 2008 12:48 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, take a look at this:
Sounds Like Summer?
How can one be certain of summer? The crickets chirp, but then crickets do little else throughout the year, not having jobs or even prospects. And people will tell you that summer is here again. But perhaps they mean this metaphorically. Summer does, though, have one set of sounds all its own, centered around the neighborhood little league field.
Summer is ready when you are.
First, one hears the crack of the bat; then comes silence as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and, finally, the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. Summer takes it victims where it can get them.
A little foresight is a dangerous thing.
Was the batter to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Having people park beyond left field may have sounded good on paper, but paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem anticipated is a problem avoided, after all, and when it comes to design, nothing anticipates like 3d.
Problem solved.
The benefits of Studio2a's accurate, photorealistic 3d renderings are hard to overstate. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense.
Summer giveth, and summer taketh away. We just do 3d.
Our designers, architects, and engineers are ready to go to bat for your company in ways you may not have considered. Step up to the plate today and learn what Studio2a's unparalleled approach to 3d can do for you.
Studio2a. When only certainty will suffice
On Wed, Jun 18, 2008 at 5:12 PM, Adam Kruvand
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