| Subject: Re: Freelance Copywriter |
| From: "Barrett Brown" <barriticus@gmail.com> |
| Date: 7/14/08, 17:14 |
| To: "Adam Kruvand" <adamk@studio2a.net> |
Yo-
I want to replace those made-up terms (cloud algorithms, etc.) with actual terminology regarding the sorts of things you use to create these scenes, both for the sales letter and possibly for the end-of-summer-themed web copy. Can you give me a couple of terms to use?
BarrettOn Fri, Jul 11, 2008 at 5:13 PM, Adam Kruvand <adamk@studio2a.net> wrote:...We want to be working on Short Films and video games too! I've been wanting to do some non-dialog animated shorts for the film fest circuit for years now. Like this: http://www.youtube.com/watch?v=f1zhIX3qiko
And we also wanted to make a game like this: http://www.gettheglass.com/
We just got a HD video camera here in the office. We've been working on a few motion graphics experiments too. I'd like to get into commercial video and music videos here.
Yes, merger then Bios.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Friday, July 11, 2008 3:35 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Yeah, here's a link to the McSweeney's piece here. Coincidentally, it's in the format of a sales letter:
http://www.mcsweeneys.net/2007/9/19brown.html
I'll do the web copy merging first and then get back to you with some bios later. Is there some info on LinkedIn I should be using for those?
Our production company will basically be doing what my partner and I had been doing individually - programming and writing - plus we've got some graphic designers and all that. We're doing some full-fleged website design/marketing/application development for a couple of big firms at the moment, but we're also working on a couple of more creative, internal projects, including a computer game, plus working on some short films with other folks up here in NYC and down in Austin, plus random other things.
On Fri, Jul 11, 2008 at 3:29 PM, Adam Kruvand <adamk@studio2a.net> wrote:
You were in McSweeney's?
Yeah, something to that effect. You know the style, has to be pro but creative. One of our guys is a real goofball. We were joking at lunch he is "only in Chicago cause he is wanted in California".
What kind of projects are you guys getting in to? Check this out: www.subvertandprofit.com I think that is the smartest thing I've seen all year. You could run 5 blogs about NYC and just write BS articles and links all day. Hmmm . Their site seems to be down now. Read about it here: http://www.pronetadvertising.com/articles/subvert-and-profit-tries-to-subvert-top-digger-profit-from-it43256.html
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Friday, July 11, 2008 12:40 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, I'll get on the merging. Accepted your LinkedIn invitation, but have never used it myself, so let me know if there's anything I should know.
Regarding team bios, I just wrote a couple for my friend and I for this production company we just incorporated last month, Texodus Media. Take a look and let me know if you want something in the same vein, or, if not, how your bios should differ. These are fairly straight-laced because when we launch our website this week, it's going to be fairly kooky, so we've got to offset the kookiness with some degree of perceived business acumen.Our Guys
Before founding Texodus Media, senior software developer Andrew Stein spent eight months serving as an on-site consultant in support of Hearst Corporation's soon-to-be-released Digital Paper content delivery device, designing and implementing a service-oriented data processing system by way of .NET 3.5 technologies, including C#, LINQ, WCF, WPF, ASP.NET MVC Framework, ADO Entity Framework, SQL Server 2008 and Windows Server 2008. Previously, he served as a software engineer for the Austin-based online advertising firm Datran Media, where he participated in performance and quality testing, bug fixing, new feature design implementation, optimization and general development of several large (250k + lines) enterprise class database driven Java web applications, targeting in-house Windows and Debian Linux systems, deploying against Tomcat or Glassfish, MySQL (4.x & 5.x) or SQL Server 2005, among other things. He is proficient in Java, .net, SQL, Markup, and two dozen other languages and variants thereof.
Senior copywriter Barrett Brown has worked for several advertising and marketing agencies including Sullivan Perkins as well as on a direct basis for his own clients, which have included everything from large media outlets like America Online and Fox Business Channel to smaller real estate, tech, energy, and retail firms. His other freelance work has appeared in dozens of publications including National Lampoon, The Onion, and McSweeney's, as well as plenty of lesser-known trade and industry pubs, city and regional magazines, alternative weeklies, and public policy journals. His first book, Flock of Dodos: Behind Modern Creationism, Intelligent Design, and the Easter Bunny, was released in March of 2007 to praise from former Rolling Stone editor Matt Taibbi, Harvard Law School Professor Alan Dershowitz, Air America Radio's Cenk Uygur, and Skeptic, among other sources.
When necessary, Texodus Media also incorporates the services of several computer graphics designers with experience in corporate website development and other media.
Our Deal
Texodus Media is a Brooklyn-based production company specializing in two areas: online marketing with an emphasis on web development and high-concept copywriting, and cutting-edge enterprise applications built from scratch and attuned to the particular needs of the client. We also handle a diverse array of other projects related to writing and software engineering in general. If it involves code, words, or graphics, we'll probably do it, assuming that it also involves money.
Because we're a small firm, and because our principals have worked with such major institutions as Hearst Corporation, America Online, National Lampoon, Fox Business Channel, Datran Media, and The Onion, every project we agree to take on is produced with an unusually high level of attention and expertise.
On Fri, Jul 11, 2008 at 12:43 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Cool thanks.
I sent you a invite to linkedin . This is so we can get to the team bios shortly. I'll try to look around for some good examples of this. Also for you, might be able to get some work there. Start networking .
But first can we merge this letter with the text on the main page of the website? So we can switch to the Labor Day theme? Or maybe less about Labor day (cause this will be online for some time) and more about the end of summer? Or Aug, vacation time but not us . Etc.
It is important that we keep as many keywords as possible.
Ok? Questions?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Friday, July 11, 2008 11:01 AM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay-dokey, let me know if any more changes are needed. What's next?
It's Labor Day. We're Laboring.
We've never quite understood why it is that anyone would want to celebrate the end of summer, but that's exactly what a good portion of the American public will be up to this Labor Day. We refuse to commemorate the passing of barbecue season with anything other than tears. Besides, we've got a couple of tricks up our collective sleeve.
Virtual Summer Lovin'
While everyone else is running around smelling like bug spray, we'll be at the office, consoling ourselves with ribs and the wonders of 3d rendering. And while others are out on the lake, we'll be creating advanced 3d models of photorealistic lakeside scenes - the sorts that aren't subject to mosquitos, isolated thunderstorms, or unwanted in-laws. By the time we're done applying refraction textures and instituting cloud algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. Frankly, we'll have a hard time figuring it out ourselves.
The trick is to look for the ones that are perfect. Those are ours.
Our Clients Love 3d. So Will Yours.
But enough about us. What can Studio2a's advanced approach to 3d do for your company? For starters, it can help you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately, this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicational friction. More importantly, our finished product will help to accentuate the merits of your own, making it that much more likely that your next client presentation ends with a green light.
Problems? Solved.
If they ever get around to proclaiming a "Photorealistic 3d Rendering Day," perhaps we'll take the afternoon off. But probably not.
Give us a call today. We'll be here.
On Wed, Jul 9, 2008 at 5:09 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Now we are getting up to speed. It is getting easy no?
Changes below.
I think there is something funny about the 1st sentence of 2nd pargh, but don't know what.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, July 07, 2008 12:55 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
It's Labor Day. We're Laboring.
We've never quite understood why it is that anyone would want to celebrate the end of summer, but that's exactly what a good portion of the American public will be up to this Labor Day. We refuse to commemorate the passing of barbecue season with anything other than tears (in barbecue sauce). Besides, we've got a couple of tricks up our collective sleeve.
Virtual Summer Lovin'
While everyone else is running around getting sunburned, we'll be at the office, consoling ourselves with ribs and the wonders of 3d rendering. While others are out on the lake, we'll be creating advanced 3d models of photorealistic lakeside scenes - the sorts that aren't subject to mosquitoes, isolated thunderstorms, or unwanted In-Laws. By the time we're done applying refraction textures and instituting cloud algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. Frankly, we'll have a hard time figuring it out ourselves.Our Clients Love 3d. So Will Yours.
But enough about us. What can Studio2a's advanced approach to 3d do for your company? For starters, it can help you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately, this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicational friction. More importantly, our finished product will help to accentuate the merits of your own, making it that much more likely that your next client presentation ends with a green light.Problems Solved.
If they ever get around to proclaiming a "Photorealistic 3d Rendering Day," perhaps we'll take the afternoon off. But probably not.
Give us a call today. We'll be here.
On Thu, Jul 3, 2008 at 3:53 PM, Barrett Brown <barriticus@gmail.com> wrote:
Okay, I'll go ahead and rewrite that now plus put in all the mini-headlines and whatnot and send you back later today. I just remembered that tomorrow is the 4th of July; was confused why you were wishing me a good weekend on a Thursday.
On Thu, Jul 3, 2008 at 3:48 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Virtual summer is for now and this sales letter. A little longer is ok esp. if it adds emotion and happy clouds to our parts.
Hard info is for the future and more about the website text or more importantly could it be an abstract we submit to magazines to turn into an article? We know people at Metropolis . If we could make it more about "design business"? I'll keep thinking about this.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, July 03, 2008 2:43 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
Okay-dokey. So, you want me to rewrite this one to incorporate the "virtual summer" angle? Sounds like a good idea. It might make the sales letter a little longer, if that's okay with you.
Regarding the adding of more hard, educational info, I'll go over your site again and try to decide what technical details should go in without making the sales letter too long; or, if you have any ideas on what your target companies would be most interested in, let me know and I'll work that in.
Word,
BarrettOn Thu, Jul 3, 2008 at 2:35 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Sorry, got busy with a deadline today. Don't know if you are working today or not.
The consensus is this is better than the last one. AdamF thought we could push the ideal of "virtual summer" more. Maybe how we can create a "perfect summer image"? donno. Puffy clouds, blue skies, etc.
Also this makes me think about how we need to educate our customers more. This is a bigger issue and we might want to get into some serious text next about the tangible hard benefits of renderings, and the current "state of the industry" and economics and all that.
Have a good weekend. Thanks for everything so far.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 01, 2008 4:18 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, take a look at this. Also, the term "instituting refraction algorithms" is totally made up, as you may have noticed; got any ideas on a real term that can replace it?
We've never quite understood why it is that anyone would want to celebrate the end of summer. But that's exactly what a good portion of the American public will be up to this Labor Day, a macabre event of the sort that we prefer to skip; the end of barbecue season should be a time of mourning.
So while everyone else is outside celebrating Labor Day, we'll be inside, consoling ourselves with the wonders of 3d rendering. Will others are out on the lake, we'll be in the office, using advanced 3d modeling to render photorealistic lakeside scenes. By the time we're done applying textures and instituting refraction algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. Frankly, neither will we.
But enough about us. What can our advanced approach to 3d rendering do for your company?Our photorealistic take on 3d can allow you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately, this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicational friction. More importantly, our finished product will help to accentuate the merits of your own, making it that much more likely that your next client presentation ends with a green light.
If they ever get around to proclaiming a "Photorealistic 3d Rendering Day," maybe we'll take a day off. But probably not.
Give us a call today and tell us what 3d can do for you.On Tue, Jul 1, 2008 at 4:52 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Funeral is a little dark Can we be a little more happy about it? "Last chance for vacation", perhaps? "Get out there and let us do you work ."
The last sentence is good but a little wordy I like what you are saying, and understand the difficulty in NOT saying . "we make or break you".
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 01, 2008 3:40 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, here's a rough draft of the letter, sans the concluding final of sentences/"call us today" and the mini-headlines, which I'll add next. Let me know what changes you'd like made, etc.
We've never quite understood why it is that anyone would want to celebrate the end of summer. But that's exactly what a good portion of the American public will be up to this Labor Day, a macabre sort of holiday that effictively marks the end of barbecue season. You wouldn't bring beer to your best friend's funeral; likewise, we respectfully decline to cheer for the end of August.So while everyone else is outside commemorating Labor Day, we'll be inside, consoling ourselves with the wonders of 3d rendering. While others are out on the lake, we'll be in the office, using advanced 3d modeling to render photorealistic lakeside scenes. By the time we're done applying textures and instituting refraction algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. And frankly, neither will we.
But enough about us. What can our advanced approach to 3d rendering do for your company? Our photorealistic 3d renderings will allow you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicative friction. More importantly, our quality-intensive finished product can help make the difference between a project that gets declined based on client presentation and a project that gets green lighted based on its merits.More importantly, our finished renderings can ..
On Thu, Jun 26, 2008 at 12:44 PM, Barrett Brown <barriticus@gmail.com> wrote:
Okay, how about if the theme is that, while everyone else is out at the lake for Labor Day, you guys will be inside, oblivious, entranced with 3d rendering. Except, you know, better written.
On Wed, Jun 25, 2008 at 7:50 PM, Barrett Brown <barriticus@gmail.com> wrote:
Adam-
Sorry for the delay; I've been tied up this week, but will have something in to you tomorrow.
Thanks,
Barrett
On Mon, Jun 23, 2008 at 4:28 PM, Barrett Brown <barriticus@gmail.com> wrote:
Groovy, I'll do that one. Gotta finish something else up today but will get back to you later.
On Mon, Jun 23, 2008 at 1:24 PM, Adam Kruvand <adamk@studio2a.net> wrote:
I say: "Labor day" and then you say ..
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, June 23, 2008 12:23 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Yo-
Was busy over the weekend, but ready to proceed now. Do you have a particular sales letter theme you'd like to work on next, or should I just think up one?On Thu, Jun 19, 2008 at 4:33 PM, Barrett Brown <barriticus@gmail.com> wrote:
I'll get back to you in the morning with a couple of concepts and maybe a rough draft.
On Thu, Jun 19, 2008 at 4:27 PM, Adam Kruvand <adamk@studio2a.net> wrote:
We will send it again, yes.
Next? Labor Day/End of summer? Relax? BBQ? Summer Vacations?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, June 19, 2008 2:57 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Sure, my paypal ID is my old e-mail address, barriticus@aol.com. Or you can send me a check if that's easier.
Let me know when you're ready to work on more stuff. Also, can't remember if I already asked, but are you going to be sending out that love sales letter again? If so, I want to make like two or three little tweaks to it.On Thu, Jun 19, 2008 at 3:52 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Cool. What's next?
We paypal you some $?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, June 19, 2008 12:48 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, take a look at this:
Sounds Like Summer?
How can one be certain of summer? The crickets chirp, but then crickets do little else throughout the year, not having jobs or even prospects. And people will tell you that summer is here again. But perhaps they mean this metaphorically. Summer does, though, have one set of sounds all its own, centered around the neighborhood little league field.
Summer is ready when you are.
First, one hears the crack of the bat; then comes silence as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and, finally, the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. Summer takes it victims where it can get them.
A little foresight is a dangerous thing.
Was the batter to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Having people park beyond left field may have sounded good on paper, but paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem anticipated is a problem avoided, after all, and when it comes to design, nothing anticipates like 3d.
Problem solved.
The benefits of Studio2a's accurate, photorealistic 3d renderings are hard to overstate. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense.
Summer giveth, and summer taketh away. We just do 3d.
Our designers, architects, and engineers are ready to go to bat for your company in ways you may not have considered. Step up to the plate today and learn what Studio2a's unparalleled approach to 3d can do for you.
Studio2a. When only certainty will suffice
On Wed, Jun 18, 2008 at 5:12 PM, Adam Kruvand <adamk@studio2a.net> wrote:
I think the headline should be something about "the sound of summer"? Summer sounds. Might smooth out some of the sound stuff in the first 2 pargh.
What if it went something like this: (concerned now that we don't say much about the 3d part till later on so maybe we condense a bit?)
How can one be certain of summer? The crickets chirp, but then crickets do little else throughout the year, not having jobs or even prospects. And people might tell you that summer is here again, but perhaps they mean this metaphorically. Summer does have one set of sounds all its own, centered around the neighborhood little league field.
Summer is ready when you are.
First, one hears the crack of the bat; then comes silence as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and, finally, the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. Summer takes it victims where it can get them.
ak
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Wednesday, June 18, 2008 2:41 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Here's a redo that may address those points. There are a lot of ways we can go with the headlines, so let me know what you think of those in particular. I've placed two main headlines/titles in large font at top; let me know if neither float your boat, and I can think up some more for you:
A Summer Tragedy in One Act
A Midsummer Night's Theme
How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sound. Sound, though, can be ambiguous. The crickets chirp, but then crickets do little else throughout the year, not having jobs or even prospects. And people will tell you that summer is here again. But perhaps they mean this metaphorically.
Summer is ready when you are.
Summer does, though, have one set of sounds all its own, centered around the neighborhood little league field.
First, one hears the crack of the bat; then comes silence as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and, finally, the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. Summer takes it victims where it can get them.
A little foresight is a dangerous thing.
Was the batter to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Having people park beyond left field may have sounded good on paper, but paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem anticipated is a problem avoided, after all, and when it comes to design, nothing anticipates like 3d.
Problem solved.
The benefits of Studio2a's accurate, photorealistic 3d renderings are hard to overstate. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense.
Summer giveth, and summer taketh away. We just do 3d.
Our designers, architects, and engineers are ready to go to bat for your company in ways you may not have considered. Step up to the plate today and learn what Studio2a's unparalleled approach to 3d can do for you.
Studio2a. When only certainty will suffice
On Wed, Jun 18, 2008 at 2:11 PM, Adam Kruvand <adamk@studio2a.net> wrote:
This is getting real close. Let me think about for a little bit. We are concerned about the 2nd sentence in 1st pargh and 1st in 2nd. I understand the sound theme but maybe the transition to it could be a little more clear? Also need the "headline" between each and the main headline. Also, I just realized we are missing our "call to action" at the end. The "call us" on the love letter was great . Something about the end of summer perhaps? "Playoffs"?
See more minor edits below:
Thanks,
adamk
How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. And, yes, people will tell you that summer is here again. But perhaps they mean this metaphorically.
Summer lays claim to a single sequence of sounds all its own, centered around the urban little league field. There is, first, the crack of the bat; then the silence that follows as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and then the squeals of pleasure from the team that just scored a homer, interrupted by the scream of horror from the parent whose late-model Lexus just took one for the team. If only those kids had been more careful.
But was the little leaguer really to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Maybe it looked good on paper. But paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d rendering of the sort that Studio2a has been providing to all kinds of clients for years. After all, a problem anticipated is a problem avoided. When it comes to design, nothing anticipates like 3d.
The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate.
Having technically comprehensive, aesthetically appealing 3d renderings and animations can assist your firm in avoiding many of the common problems that architects and designers have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense.
Problem solved.
Summer giveth, and summer taketh away. We just do 3d.
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Wednesday, June 18, 2008 12:19 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Here's a reworking with the baseball field angle. Let me know if this works, and if so, what business-y details you'd like to see worked in.
How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. And, yes, people will tell you that summer is here again. But perhaps they mean this metaphorically.
Summer lays claim to a single sequence of sounds all its own, centered around the urban little league field. There is, first, the crack of the bat; then the silence that follows as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and then the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. If only those kids had been more careful.
But was the batter really to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Maybe it sounded good on paper. But paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem anticipated is a problem avoided, after all, and when it comes to design, nothing anticipates like 3d.
The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense. Problem solved.
Summer giveth, and summer taketh away. We just do 3d.
On Tue, Jun 17, 2008 at 6:51 PM, Barrett Brown <barriticus@gmail.com> wrote:
Actually, that would probably be much better; would be clearer what you're selling if the problem was bad little league park design. I'll revise this in the morning.
Thanks,
Barrett
On Tue, Jun 17, 2008 at 6:31 PM, Adam Kruvand <adamk@studio2a.net> wrote:
This is interesting. We like where it is going.
We think maybe it should be kids in the ballpark ? that should have been planned out better? Currently it sounds a bit like we are those scientific 3d modeler dudes that calculate flood zones or something.
Also from a grammar prospective should it be "what those kids need" present tense? I don't know, really.
Other than that I made some small edits took out some sentence at the start to get to the 3d faster. Let me know if you think that makes sense.
You do have a way with words, my friend.
Thanks,
adamk
Summer
How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. And, of course, people will tell you that summer is here again. But perhaps they mean this metaphorically.
In the city, summer lays claim to a single sequence of sounds all its own. There is the crack of the bat; the silence that follows as a dozen eyes follow the ball in turn; the satisfying crash of a late-model Lexus windshield that will never again feel the cool breeze of wiper fluid; the muffled exclamations; the scampering of shoes; and, finally, the slamming shut of house doors. If only the kids had been more careful.
But then, we're all careful, aren't we? What those kids really needed was accurate 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem predicted is a problem avoided, after all, and nothing predicts like 3d.
The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate,
and certainly not for lack of trying on the part of our ad people. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, and other, equally unnecessary nonsense. Problem solved.Summer giveth, and summer taketh away. We just do 3d.
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, June 17, 2008 4:41 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
Here's a rough draft of the baseball letter, which you'll find directly below. Take a look and tell me what you think, and also what sort of specific details you'd like to see added (the architectural firms you guys have worked in, perhaps, or the names of past clients, or specifics regarding what you can do like in the "luxurious hue of a leather chair, the dark golden finish of an antique cabinet" section of the love letter, or whatever).
Thanks,
BarrettHow can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. Yes, the ice cream trunks belt out their monstrosities, but one can never be sure whether one is hearing them for the first time in a while or if they've simply been stuck in one's head since last August. And, of course, people will tell you that summer is here again. But perhaps they mean this metaphorically.
In the city, summer lays claim to a single sequence of sounds all its own. There is the crack of the bat; the silence that follows as a dozen eyes follow the ball in turn; the satisfying crash of a late-model Lexus windshield that will never again feel the cool breeze of wiper fluid; the muffled exclamations; the scampering of shoes; and, finally, the slamming shut of house doors. If only the kids had been more careful.
But then, we're all careful, aren't we? What those kids really needed was accurate 3d modeling of the sort that we've been providing to clients of all kinds for years. A problem predicted is a problem avoided, after all, and nothing predicts like 3d.
The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate, and certainly not for lack of trying on the part of our ad people. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, and other, equally unnecessary nonsense. Problem solved.
Summer giveth, and summer taketh away. We just do 3d.
On Tue, Jun 17, 2008 at 2:42 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Several, yes.
Sure baseball I'd like to see where this goes.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, June 17, 2008 1:00 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
Yeah, both those rates will include as many rewrites as you'd like. The tiered system works for me, as it takes into account the fact that writing longer pieces is actually less difficult on a sentence-to-sentence basis, and those rates you cite are acceptable.
Another question: are we going to be doing several summer-themed sales letters, or just one before moving on to another theme? As in, will you just be wanting one sales letter for you to use over the next couple of months, or more than one?
I'm about to start working on a summer sales letter today that uses kids playing baseball on the street and accidentally smashing out car windows as a cute metaphor for how 3d can help to anticipate problems and prevent costly change orders. Let me know if this is up your alley.
Thanks,
BarrettOn Tue, Jun 17, 2008 at 1:41 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Sounds good. Does this account for our pickiness and changes?
Also, what if you really get into some web copy and it ends up being 1000 words? Our pockets aren't THAT deep. Can we do a tiered system?
Up to 300 words = $.35 a word
Additional 300-500th word = $.25 a word
More 500th + words = $.15 a word
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, June 17, 2008 12:32 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
I'm about to get to work on a summer-themed sales letter. Let me know if these rates are acceptable:
Sales letters: $75 each, to be paid upon acceptance and rewritten to your specifications
Web copy: 35 cents a word
Other projects: to be negotiated
Thanks,
BarrettOn Mon, Jun 16, 2008 at 12:54 PM, Barrett Brown <barriticus@gmail.com> wrote:
BTW, the first line of that sales letter you attached should read "cajoled us into our decade-spanning careers," whereas it says "cajoled us our decade..." at the moment. Talk to you a bit later.
On Mon, Jun 16, 2008 at 12:40 PM, Barrett Brown <barriticus@gmail.com> wrote:
Adam-
That might be for the best. I'm just finishing up something this afternoon but I'll get back to you with some more thoughts either today or tomorrow.
Thanks,
Barrett
On Sun, Jun 15, 2008 at 5:00 PM, Adam Kruvand <adamk@studio2a.net> wrote:
PS. If you have any ideas let me know! This YOUR area of expertise. I just know we need "something" not sure what exactly. Would you want to go so far as to lay out a plan for us to follow?
Thanks again,
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Sunday, June 15, 2008 2:45 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
Visually, your site looks better than it did a year ago, and it looked pretty damn good then, too. I like the thrust of this paragraph you sent me; it would only need a little bit of reworking. The idea of seasonal-themed copy is also, I think, a pretty good idea with plenty of potential, but I want to think about it a little bit while I go over your site again and get up to speed.
A couple of quick questions for you:
1. What's FEB?
2. Do you want the love theme to be common to all of your material, or do you want it to be just the first of several different coordinated website/sales letter themes? As in, should love be the "meta-theme" that draws together all of the other different themes we pursue, or do you want it to be a temporary theme to be replaced every couple of months or what have you?
3. When you refer to the love letters you sent out, are you talking about that one we were working on last September?
4. Are you talking about sending out an entirely different sales letter each week with a different theme or at least different copy? Are these print or e-mail or both?
5. About how long should sales letter generally be, and should they be somewhat general and thematic, or should more hard details be worked into them as well?
6.. Do you want to start with sales letters and then proceed to web copy, or the other way around?
I'll go over your site again and start thinking about potential themes while I wait to hear back from you, and then we can discuss pricing and all that. I generally prefer not to do an hourly rate because of the unusual way in which I spread my work throughout the day, but rather a fixed rate either by the word or by the project.
Talk to you soon.
Thanks,
BarrettOn Sun, Jun 15, 2008 at 2:21 PM, Adam Kruvand <adamk@studio2a.net> wrote:
We haven't really progressed from where we last left off.
See the new text on front page of our website from FEB and to coincide with your 'Love Letter'. Actually not bad jammed in the keywords too. But I would like to keep that one for Feb, and construct maybe a few seasonal themes? Summertime? What you think about that?
We just sent out 100 of those love letters yesterday. We are trying to send out about 100 letters a week. So having a new fun message is still priority #1.
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