| Subject: RE: Freelance Copywriter |
| From: "Adam Kruvand" <adamk@studio2a.net> |
| Date: 7/11/08, 12:43 |
| To: "'Barrett Brown'" <barriticus@gmail.com> |
Cool thanks.
I sent you a invite to linkedin…. This is so we can get to
the team bios shortly. I’ll try to
look around for some good examples of this.
Also for you, might be able to get some work there. Start networking….
But first can we merge this letter with the text on the main page
of the website? So we can switch to the
Labor Day theme? Or maybe less about
Labor day (cause this will be online for some time) and more about the end of
summer? Or Aug, vacation time –
but not us…. Etc.
It is important that we keep as many keywords as possible.
Ok? Questions?
ak
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Friday, July 11, 2008 11:01 AM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay-dokey, let me know if any
more changes are needed. What's next?
It's Labor Day. We're Laboring.
We've never quite understood
why it is that anyone would want to celebrate the end of summer, but that's
exactly what a good portion of the American public will be up to this Labor
Day. We refuse to commemorate the passing of barbecue season with anything
other than tears. Besides, we've got a couple of tricks up our collective
sleeve.
Virtual Summer Lovin'
While everyone else is running around smelling like bug spray, we'll be at the
office, consoling ourselves with ribs and the wonders of 3d rendering. And
while others are out on the lake, we'll be creating advanced 3d models of
photorealistic lakeside scenes - the sorts that aren't subject to mosquitos,
isolated thunderstorms, or unwanted in-laws. By the time we're done applying
refraction textures and instituting cloud algorithms, you won't be able to tell
the difference between your vacation photos and the renderings we built out of
nothing last week. Frankly, we'll have a hard time figuring it out ourselves.
The trick is to look for the
ones that are perfect. Those are ours.
Our Clients Love 3d. So Will Yours.
But enough about us. What can Studio2a's advanced approach to 3d do for your
company? For starters, it can help you to communicate your concepts to clients
through pictures of the sort that are worth well over a thousand words.
Ultimately, this can help to eliminate change orders, lost time, wasted
resources, and other, similarly unsavory things that tend to result from
communicational friction. More importantly, our finished product will help to
accentuate the merits of your own, making it that much more likely that your
next client presentation ends with a green light.
Problems? Solved.
If they ever get around to proclaiming a "Photorealistic 3d Rendering
Day," perhaps we'll take the afternoon off. But probably not.
Give us a call today. We'll be here.
On Wed, Jul 9, 2008 at 5:09 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Now we are getting up to
speed. It is getting easy no?
Changes below.
I think there is something funny
about the 1st sentence of 2nd pargh, but don't know what.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, July 07, 2008 12:55 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
It's Labor Day. We're Laboring.
We've never quite understood
why it is that anyone would want to celebrate the end of summer, but that's
exactly what a good portion of the American public will be up to this Labor
Day. We refuse to commemorate the passing of
barbecue season with anything other than tears (in barbecue sauce). Besides, we've got a couple of tricks up our
collective sleeve.
Virtual Summer Lovin'
While everyone else is running around getting sunburned, we'll be at the office, consoling ourselves with ribs and the
wonders of 3d rendering. While others are out on the lake, we'll be creating advanced 3d models
of photorealistic lakeside scenes - the sorts that
aren't subject to mosquitoes, isolated thunderstorms, or unwanted In-Laws. By the time we're done applying refraction
textures and instituting cloud algorithms, you won't be able to tell the
difference between your vacation photos and the renderings we built out of
nothing last week. Frankly, we'll have a hard time figuring it out ourselves.
Our Clients Love 3d. So Will Yours.
But enough about us. What can Studio2a's advanced approach to 3d do for your
company? For starters, it can help you to communicate your concepts to clients
through pictures of the sort that are worth well over a thousand words.
Ultimately, this can help to eliminate change orders, lost time, wasted
resources, and other, similarly unsavory things that tend to result from
communicational friction. More importantly, our finished product will help to
accentuate the merits of your own, making it that much more likely that your
next client presentation ends with a green light.
Problems Solved.
If they ever get around to proclaiming a "Photorealistic 3d Rendering
Day," perhaps we'll take the afternoon off. But probably not.
Give us a call today. We'll be here.
On Thu, Jul 3, 2008 at 3:53 PM, Barrett Brown <barriticus@gmail.com>
wrote:
Okay, I'll go ahead and rewrite that now plus
put in all the mini-headlines and whatnot and send you back later today. I just
remembered that tomorrow is the 4th of July; was confused why you were wishing
me a good weekend on a Thursday.
On Thu, Jul 3, 2008 at 3:48 PM, Adam Kruvand <adamk@studio2a.net>
wrote:
Virtual summer is for now – and this sales letter. A little longer is ok – esp. if it adds emotion and happy clouds to our parts.
Hard info is for the future – and more about the website text… or more importantly – could it be an abstract we submit to magazines to turn into an article? We know people at Metropolis…. If we could make it more about "design business"? I'll keep thinking about this.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, July 03, 2008 2:43 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
Okay-dokey. So, you want me to rewrite this one to incorporate the "virtual summer" angle? Sounds like a good idea. It might make the sales letter a little longer, if that's okay with you.
Regarding the adding of more hard, educational info, I'll go over your site again and try to decide what technical details should go in without making the sales letter too long; or, if you have any ideas on what your target companies would be most interested in, let me know and I'll work that in.
Word,
BarrettOn Thu, Jul 3, 2008 at 2:35 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Sorry, got busy with a deadline today. Don't know if you are working today or not.
The consensus is this is better than the last one. AdamF thought we could push the ideal of "virtual summer" more. Maybe how we can create a "perfect summer image"? donno. Puffy clouds, blue skies, etc.
Also this makes me think about how we need to educate our customers more. This is a bigger issue and we might want to get into some serious text next about the tangible hard benefits of renderings, and the current "state of the industry" and economics and all that.
Have a good weekend. Thanks for everything so far.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 01, 2008 4:18 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, take a look at this. Also, the term "instituting refraction algorithms" is totally made up, as you may have noticed; got any ideas on a real term that can replace it?
We've never quite understood why it is that anyone would want to celebrate the end of summer. But that's exactly what a good portion of the American public will be up to this Labor Day, a macabre event of the sort that we prefer to skip; the end of barbecue season should be a time of mourning.
So while everyone else is outside celebrating Labor Day, we'll be inside, consoling ourselves with the wonders of 3d rendering. Will others are out on the lake, we'll be in the office, using advanced 3d modeling to render photorealistic lakeside scenes. By the time we're done applying textures and instituting refraction algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. Frankly, neither will we.
But enough about us. What can our advanced approach to 3d rendering do for your company?Our photorealistic take on 3d can allow you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately, this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicational friction. More importantly, our finished product will help to accentuate the merits of your own, making it that much more likely that your next client presentation ends with a green light.
If they ever get around to proclaiming a "Photorealistic 3d Rendering Day," maybe we'll take a day off. But probably not.
Give us a call today and tell us what 3d can do for you.On Tue, Jul 1, 2008 at 4:52 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Funeral is a little dark… Can we be a little more happy about it? "Last chance for vacation", perhaps? "Get out there and let us do you work…."
The last sentence is good – but a little wordy… I like what you are saying, and understand the difficulty in NOT saying…. "we make or break you".
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, July 01, 2008 3:40 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, here's a rough draft of the letter, sans the concluding final of sentences/"call us today" and the mini-headlines, which I'll add next. Let me know what changes you'd like made, etc.
We've never quite understood why it is that anyone would want to celebrate the end of summer. But that's exactly what a good portion of the American public will be up to this Labor Day, a macabre sort of holiday that effictively marks the end of barbecue season. You wouldn't bring beer to your best friend's funeral; likewise, we respectfully decline to cheer for the end of August.So while everyone else is outside commemorating Labor Day, we'll be inside, consoling ourselves with the wonders of 3d rendering. While others are out on the lake, we'll be in the office, using advanced 3d modeling to render photorealistic lakeside scenes. By the time we're done applying textures and instituting refraction algorithms, you won't be able to tell the difference between your vacation photos and the renderings we built out of nothing last week. And frankly, neither will we.
But enough about us. What can our advanced approach to 3d rendering do for your company? Our photorealistic 3d renderings will allow you to communicate your concepts to clients through pictures of the sort that are worth well over a thousand words. Ultimately this can help to eliminate change orders, lost time, wasted resources, and other, similarly unsavory things that tend to result from communicative friction. More importantly, our quality-intensive finished product can help make the difference between a project that gets declined based on client presentation and a project that gets green lighted based on its merits.More importantly, our finished renderings can ………..
On Thu, Jun 26, 2008 at 12:44 PM, Barrett Brown <barriticus@gmail.com> wrote:
Okay, how about if the theme is that, while everyone else is out at the lake for Labor Day, you guys will be inside, oblivious, entranced with 3d rendering. Except, you know, better written.
On Wed, Jun 25, 2008 at 7:50 PM, Barrett Brown <barriticus@gmail.com> wrote:
Adam-
Sorry for the delay; I've been tied up this week, but will have something in to you tomorrow.
Thanks,
Barrett
On Mon, Jun 23, 2008 at 4:28 PM, Barrett Brown <barriticus@gmail.com> wrote:
Groovy, I'll do that one. Gotta finish something else up today but will get back to you later.
On Mon, Jun 23, 2008 at 1:24 PM, Adam Kruvand <adamk@studio2a.net> wrote:
I say: "Labor day" and then you say …..
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Monday, June 23, 2008 12:23 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Yo-
Was busy over the weekend, but ready to proceed now. Do you have a particular sales letter theme you'd like to work on next, or should I just think up one?On Thu, Jun 19, 2008 at 4:33 PM, Barrett Brown <barriticus@gmail.com> wrote:
I'll get back to you in the morning with a couple of concepts and maybe a rough draft.
On Thu, Jun 19, 2008 at 4:27 PM, Adam Kruvand <adamk@studio2a.net> wrote:
We will send it again, yes.
Next? Labor Day/End of summer? Relax? BBQ? Summer Vacations?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, June 19, 2008 2:57 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Sure, my paypal ID is my old e-mail address, barriticus@aol.com. Or you can send me a check if that's easier.
Let me know when you're ready to work on more stuff. Also, can't remember if I already asked, but are you going to be sending out that love sales letter again? If so, I want to make like two or three little tweaks to it.On Thu, Jun 19, 2008 at 3:52 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Cool. What's next?
We paypal you some $?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, June 19, 2008 12:48 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Okay, take a look at this:
Sounds Like Summer?
How can one be certain of summer? The crickets chirp, but then crickets do little else throughout the year, not having jobs or even prospects. And people will tell you that summer is here again. But perhaps they mean this metaphorically. Summer does, though, have one set of sounds all its own, centered around the neighborhood little league field.
Summer is ready when you are.
First, one hears the crack of the bat; then comes silence as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and, finally, the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. Summer takes it victims where it can get them.
A little foresight is a dangerous thing.
Was the batter to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Having people park beyond left field may have sounded good on paper, but paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem anticipated is a problem avoided, after all, and when it comes to design, nothing anticipates like 3d.
Problem solved.
The benefits of Studio2a's accurate, photorealistic 3d renderings are hard to overstate. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense.
Summer giveth, and summer taketh away. We just do 3d.
Our designers, architects, and engineers are ready to go to bat for your company in ways you may not have considered. Step up to the plate today and learn what Studio2a's unparalleled approach to 3d can do for you.
Studio2a. When only certainty will suffice
On Wed, Jun 18, 2008 at 5:12 PM, Adam Kruvand <adamk@studio2a.net> wrote:
I think the headline should be something about "the sound of summer"? Summer sounds. Might smooth out some of the sound stuff in the first 2 pargh.
What if it went something like this: (concerned now that we don't say much about the 3d part till later on – so maybe we condense a bit?)
How can one be certain of summer? The crickets chirp, but then crickets do little else throughout the year, not having jobs or even prospects. And people might tell you that summer is here again, but perhaps they mean this metaphorically. Summer does have one set of sounds all its own, centered around the neighborhood little league field.
Summer is ready when you are.
First, one hears the crack of the bat; then comes silence as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and, finally, the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. Summer takes it victims where it can get them.
ak
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Wednesday, June 18, 2008 2:41 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Here's a redo that may address those points. There are a lot of ways we can go with the headlines, so let me know what you think of those in particular. I've placed two main headlines/titles in large font at top; let me know if neither float your boat, and I can think up some more for you:
A Summer Tragedy in One Act
A Midsummer Night's Theme
How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sound. Sound, though, can be ambiguous. The crickets chirp, but then crickets do little else throughout the year, not having jobs or even prospects. And people will tell you that summer is here again. But perhaps they mean this metaphorically.
Summer is ready when you are.
Summer does, though, have one set of sounds all its own, centered around the neighborhood little league field.
First, one hears the crack of the bat; then comes silence as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and, finally, the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. Summer takes it victims where it can get them.
A little foresight is a dangerous thing.
Was the batter to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Having people park beyond left field may have sounded good on paper, but paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem anticipated is a problem avoided, after all, and when it comes to design, nothing anticipates like 3d.
Problem solved.
The benefits of Studio2a's accurate, photorealistic 3d renderings are hard to overstate. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense.
Summer giveth, and summer taketh away. We just do 3d.
Our designers, architects, and engineers are ready to go to bat for your company in ways you may not have considered. Step up to the plate today and learn what Studio2a's unparalleled approach to 3d can do for you.
Studio2a. When only certainty will suffice
On Wed, Jun 18, 2008 at 2:11 PM, Adam Kruvand <adamk@studio2a.net> wrote:
This is getting real close. Let me think about for a little bit. We are concerned about the 2nd sentence in 1st pargh and 1st in 2nd. I understand the sound theme – but maybe the transition to it could be a little more clear? Also need the "headline" between each – and the main headline. Also, I just realized we are missing our "call to action" at the end. The "call us" on the love letter was great…. Something about the end of summer perhaps? "Playoffs"?
See more minor edits below:
Thanks,
adamk
How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. And, yes, people will tell you that summer is here again. But perhaps they mean this metaphorically.
Summer lays claim to a single sequence of sounds all its own, centered around the urban little league field. There is, first, the crack of the bat; then the silence that follows as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and then the squeals of pleasure from the team that just scored a homer, interrupted by the scream of horror from the parent whose late-model Lexus just took one for the team. If only those kids had been more careful.
But was the little leaguer really to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Maybe it looked good on paper. But paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d rendering of the sort that Studio2a has been providing to all kinds of clients for years. After all, a problem anticipated is a problem avoided. When it comes to design, nothing anticipates like 3d.
The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate.
Having technically comprehensive, aesthetically appealing 3d renderings and animations can assist your firm in avoiding many of the common problems that architects and designers have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense.
Problem solved.
Summer giveth, and summer taketh away. We just do 3d.
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Wednesday, June 18, 2008 12:19 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Here's a reworking with the baseball field angle. Let me know if this works, and if so, what business-y details you'd like to see worked in.
How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. And, yes, people will tell you that summer is here again. But perhaps they mean this metaphorically.
Summer lays claim to a single sequence of sounds all its own, centered around the urban little league field. There is, first, the crack of the bat; then the silence that follows as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and then the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. If only those kids had been more careful.
But was the batter really to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Maybe it sounded good on paper. But paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem anticipated is a problem avoided, after all, and when it comes to design, nothing anticipates like 3d.
The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense. Problem solved.
Summer giveth, and summer taketh away. We just do 3d.
On Tue, Jun 17, 2008 at 6:51 PM, Barrett Brown <barriticus@gmail.com> wrote:
Actually, that would probably be much better; would be clearer what you're selling if the problem was bad little league park design. I'll revise this in the morning.
Thanks,
Barrett
On Tue, Jun 17, 2008 at 6:31 PM, Adam Kruvand <adamk@studio2a.net> wrote:
This is interesting. We like where it is going.
We think maybe it should be kids in the ballpark ? that should have been planned out better? Currently it sounds a bit like we are those scientific 3d modeler dudes that calculate flood zones or something.
Also from a grammar prospective – should it be "what those kids need" – present tense? I don't know, really.
Other than that – I made some small edits – took out some sentence at the start to get to the 3d faster. Let me know if you think that makes sense.
You do have a way with words, my friend.
Thanks,
adamk
Summer
How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. And, of course, people will tell you that summer is here again. But perhaps they mean this metaphorically.
In the city, summer lays claim to a single sequence of sounds all its own. There is the crack of the bat; the silence that follows as a dozen eyes follow the ball in turn; the satisfying crash of a late-model Lexus windshield that will never again feel the cool breeze of wiper fluid; the muffled exclamations; the scampering of shoes; and, finally, the slamming shut of house doors. If only the kids had been more careful.
But then, we're all careful, aren't we? What those kids really needed was accurate 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem predicted is a problem avoided, after all, and nothing predicts like 3d.
The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate,
and certainly not for lack of trying on the part of our ad people. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, and other, equally unnecessary nonsense. Problem solved.Summer giveth, and summer taketh away. We just do 3d.
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, June 17, 2008 4:41 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
Here's a rough draft of the baseball letter, which you'll find directly below. Take a look and tell me what you think, and also what sort of specific details you'd like to see added (the architectural firms you guys have worked in, perhaps, or the names of past clients, or specifics regarding what you can do like in the "luxurious hue of a leather chair, the dark golden finish of an antique cabinet" section of the love letter, or whatever).
Thanks,
BarrettHow can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. Yes, the ice cream trunks belt out their monstrosities, but one can never be sure whether one is hearing them for the first time in a while or if they've simply been stuck in one's head since last August. And, of course, people will tell you that summer is here again. But perhaps they mean this metaphorically.
In the city, summer lays claim to a single sequence of sounds all its own. There is the crack of the bat; the silence that follows as a dozen eyes follow the ball in turn; the satisfying crash of a late-model Lexus windshield that will never again feel the cool breeze of wiper fluid; the muffled exclamations; the scampering of shoes; and, finally, the slamming shut of house doors. If only the kids had been more careful.
But then, we're all careful, aren't we? What those kids really needed was accurate 3d modeling of the sort that we've been providing to clients of all kinds for years. A problem predicted is a problem avoided, after all, and nothing predicts like 3d.
The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate, and certainly not for lack of trying on the part of our ad people. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, and other, equally unnecessary nonsense. Problem solved.
Summer giveth, and summer taketh away. We just do 3d.
On Tue, Jun 17, 2008 at 2:42 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Several, yes.
Sure – baseball… I'd like to see where this goes.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, June 17, 2008 1:00 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
Yeah, both those rates will include as many rewrites as you'd like. The tiered system works for me, as it takes into account the fact that writing longer pieces is actually less difficult on a sentence-to-sentence basis, and those rates you cite are acceptable.
Another question: are we going to be doing several summer-themed sales letters, or just one before moving on to another theme? As in, will you just be wanting one sales letter for you to use over the next couple of months, or more than one?
I'm about to start working on a summer sales letter today that uses kids playing baseball on the street and accidentally smashing out car windows as a cute metaphor for how 3d can help to anticipate problems and prevent costly change orders. Let me know if this is up your alley.
Thanks,
BarrettOn Tue, Jun 17, 2008 at 1:41 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Sounds good. Does this account for our pickiness and changes?
Also, what if you really get into some web copy and it ends up being 1000 words? Our pockets aren't THAT deep. Can we do a tiered system?
Up to 300 words = $.35 a word
Additional 300-500th word = $.25 a word
More 500th + words = $.15 a word
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, June 17, 2008 12:32 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
I'm about to get to work on a summer-themed sales letter. Let me know if these rates are acceptable:
Sales letters: $75 each, to be paid upon acceptance and rewritten to your specifications
Web copy: 35 cents a word
Other projects: to be negotiated
Thanks,
BarrettOn Mon, Jun 16, 2008 at 12:54 PM, Barrett Brown <barriticus@gmail.com> wrote:
BTW, the first line of that sales letter you attached should read "cajoled us into our decade-spanning careers," whereas it says "cajoled us our decade..." at the moment. Talk to you a bit later.
On Mon, Jun 16, 2008 at 12:40 PM, Barrett Brown <barriticus@gmail.com> wrote:
Adam-
That might be for the best. I'm just finishing up something this afternoon but I'll get back to you with some more thoughts either today or tomorrow.
Thanks,
Barrett
On Sun, Jun 15, 2008 at 5:00 PM, Adam Kruvand <adamk@studio2a.net> wrote:
PS. If you have any ideas – let me know! This YOUR area of expertise. I just know we need "something" – not sure what exactly. Would you want to go so far as to lay out a plan for us to follow?
Thanks again,
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Sunday, June 15, 2008 2:45 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Adam-
Visually, your site looks better than it did a year ago, and it looked pretty damn good then, too. I like the thrust of this paragraph you sent me; it would only need a little bit of reworking. The idea of seasonal-themed copy is also, I think, a pretty good idea with plenty of potential, but I want to think about it a little bit while I go over your site again and get up to speed.
A couple of quick questions for you:
1. What's FEB?
2. Do you want the love theme to be common to all of your material, or do you want it to be just the first of several different coordinated website/sales letter themes? As in, should love be the "meta-theme" that draws together all of the other different themes we pursue, or do you want it to be a temporary theme to be replaced every couple of months or what have you?
3. When you refer to the love letters you sent out, are you talking about that one we were working on last September?
4. Are you talking about sending out an entirely different sales letter each week with a different theme or at least different copy? Are these print or e-mail or both?
5. About how long should sales letter generally be, and should they be somewhat general and thematic, or should more hard details be worked into them as well?
6.. Do you want to start with sales letters and then proceed to web copy, or the other way around?
I'll go over your site again and start thinking about potential themes while I wait to hear back from you, and then we can discuss pricing and all that. I generally prefer not to do an hourly rate because of the unusual way in which I spread my work throughout the day, but rather a fixed rate either by the word or by the project.
Talk to you soon.
Thanks,
BarrettOn Sun, Jun 15, 2008 at 2:21 PM, Adam Kruvand <adamk@studio2a.net> wrote:
We haven't really progressed from where we last left off.
See the new text on front page of our website – from FEB – and to coincide with your 'Love Letter'. Actually not bad – jammed in the keywords too. But I would like to keep that one for Feb, and construct maybe a few seasonal themes? Summertime? What you think about that?
We just sent out 100 of those love letters yesterday. We are trying to send out about 100 letters a week. So having a new fun message is still priority #1.
Continuing on your love theme – I was trying to make something more personal that we can address directly to people maybe like this:
Studio2a + 3D BFF
Most People don't understand what {pixel aspect ratio*} is and why you can't {get more HD resolution on a DVD}. We do. It's just one of those thing s you find out when 3d is your best friend.
We are people who care too much about something others do not really understand. (ß stole this line – but I like something similar)
I wanted 3d to be my best friend, and I didn't even know what a {BRDF shader*} was. With 3d on your side, It's one of those things you just luck into. (ß stole this "luck" line also)
Our clients understand what our friendship means for their projects. The care we use to develop our 3d renderings is a creative asset to any design process. We are passionate about 3d and it shows in our imagery.
Sales letters are 1 issue – but we ultimately need to expand the website – including new text, articles, etc. That "overview" section is still very cold and boring and I would like somethings short we could email people (top 10 lists?)
Are you still fulltime freelance? How do you want to work the fees?
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Sunday, June 15, 2008 1:10 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Hi, Adam-
It's been a while. Sure, I'd be down for doing some copy; let me know what you need when you get a chance, and I can get started tomorrow if you'd like.
Thanks,
Barrett Brown
Brooklyn, NY
512-560-2302On Sun, Jun 15, 2008 at 1:37 PM, Adam Kruvand <adamk@studio2a.net> wrote:
Barrett-
What are you up to these days? Would you be interested in working on some copy for us again?
Hope all is well.
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, September 06, 2007 12:40 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
How about if I cut out the first paragraph and integrate some of the introductory "romance with 3d" into the second paragraph?
On 9/6/07, Barrett Brown <barriticus@gmail.com> wrote:
Adam-
That sounds about right. I can cut it down and make those changes today; will get back to you with the revised version later.
Thanks,
Barrett
On 9/6/07, Adam Kruvand <adamk@studio2a.net> wrote:
Ok Barrett,
The verdict is in….
We really enjoy your writing. The sentence structure and descriptive words are great. We like the objectification of "3d". I think there are 2 big ideas here we should explore - #1 is our "Romance" with 3d. The last 2 paragraphs are great. I like this theme #2 would be getting "into" the 3d more – that is: WHY is Studio2a making better 3d (cause #1?) and why should anyone care? We are passionate about what we do.
Other than that – this is a bit long. I like the 1st paragraph but it is a little negative and not really related to what we are talking about. 2nd paragraph is kind of fancy language for the same message, and could probably dissolve. But again – I like the romance and love theme – and I would say to even add more sensuality to the descriptive paragraph of 3 and 4.
Side note – let's ignore the "licensed architects" bit right now – cause that is a bit of an early lie…. But keeping the "architectural experience" stuff is legal.
Here is some introductory (boring) text from email I have sent before:
Studio2a produces architectural illustrations of the highest quality and is always looking for sophisticated clients for which we can help communicate their designs with engaging imagery.
We have an architectural background that our clients often appreciate. Before starting Studio2a we worked at offices such as Kohn Pedersen Fox, Rafael Vinoly Architects, and Hellmuth Obata Kassebaum.
Let me know what you think about all of this – or if you want to scrap it all and go for your idea #2….
Thanks,
adamk
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Sunday, September 02, 2007 4:31 PM
To: adamk@studio2a.net
Subject: Re: Freelance Copywriter
Adam-
Here's a sort of rough draft I've come up with today; let me know if this is close to what you'll want. This has a sort of "3d as love" thematic to it, but I've got several other ideas for the general theme as well. Not quite as modern-urban-kooky as the dress code site you showed me, but I thought perhaps that a sales letter ought to be generally conservative with just enough hook to differentiate it from everything else. At any rate, I can do some more sales letter samples for you this evening if you've got some notes for me. And if you like this one, I'll still be tightening it up here and there and changing up some word mechanics.
Thanks,
Barrett BrownSales Letter Draft #1 – Architectural Rendering
3d is a harsh mistress, as well it might be. 3d is fully aware of its own beauty, and demands to be dressed up in a manner that accentuates its loveliness. 3d is similarly conscious of its own staggering utility, knowing perfectly well that it can save your company time, money, and effort, which is to say that it can save your company altogether. We, too, are aware of this, having used 3d to do exactly that for clients both large and small. And so it is that we cater to 3d's whims, dress it up in the finest clothes, ignore its cruel taunts, and forgive it for the drinks it throws in our face on those occasions when 3d has been hitting the bottle all afternoon. Such is the life we have chosen.
Tumultuous as the relationship has been, Studio2a and 3d have been together for quite a while. Our licensed architects, for instance, have mingled with 3d in the course of decade-spanning careers spent working in every imaginable capacity, from pre-schematics to the final punch list. Our interior designers have come to call 3d their own over the course of their efforts to create photo-realistic representations that take every imaginable factor into account. Likewise, our industrial designers have seen their early flirtations with 3d develop into something more significant, more substantial – even, perhaps, a bit frightening in its intensity - as their particular calling has come to rely more and more on fully accurate modeling of the sort that simply won't allow for errors.
Our combined expertise allows us to do things that would have been impossible a few years ago, and to do these things in a way that no other design firm can emulate even today. Studio2a can transform a standard design plan consisting of sketches, photos, CADs, and the like into a visually realistic architectural rendering that brings a project to life, from the overall structural concept of a building's exterior to the dozens of nuanced pieces that make up its interior. The texture of a fabric, the color scheme of a chair, the finish on a wooden cabinet, the lighting scheme of a windowed room – each facet of a particular design plan is taken into account, and the end result is a visual representation that's virtually indistinguishable from the finished product itself.
Having on hand a perfect, photo-realistic model of your intended project solves quite a few of the more irritating problems of the sort that were once considered unavoidable costs of doing business. Total design representation provides for a similarly total understanding of what the finished product will be, and one that's easily accessible to all parties involved regardless of background or expertise. Reducing such communicational friction reduces confusion in turn, thus minimizing overhead, change orders, lost man hours, and other such avoidable nonsense.
Beyond all that, Studio2a's finished product helps to ensure that your product gets finished as well. A realistic model of a proposed architectural design project is of obvious benefit to those in need of a green light; whether you're planning a presentation, hoping to generate interest from potential user groups, or trying to loosen up a little capital, the manner in which we can bring a project to life for any imaginable audience is a fundamental asset in the effort to bring that same project to eventual realization. When it's simply indescribable, we'll help you describe it.
Together with our diverse array of clients, we've come to love 3d. Call us romantics. Better yet, call us for a free estimate.
On 9/2/07, Barrett Brown <barriticus@gmail.com> wrote:
Great, that's what I've been doing this morning. It's about done, I'll send along a draft version a bit later.
On 9/2/07, adamk@studio2a.net <adamk@studio2a.net> wrote:
Oh - probably just the 3d arch viz. We focus on that as our core
business, as you must have noticed - but we are looking for ways to
get more into the editorial and product viz stuff
...
[Message clipped]