| Subject: RE: Going Green Article |
| From: "Stacey Closser" <sclosser@healthwhere.com> |
| Date: 6/27/08, 20:18 |
| To: "Barrett Brown" <barriticus@gmail.com> |
I can't link to another news article. Can you find it on their web site? Also, can you give me the web address for Green Standard (You quoted Paul Firth in the sidebar)
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
________________________________
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thu 6/26/2008 10:04 PM
To: Stacey Closser
Subject: Re: Going Green Article
Yep, here's a link to an article in The Register:
http://www.theregister.co.uk/2007/06/07/toyota_prius_asa_ruling/
On Thu, Jun 26, 2008 at 10:55 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
Just one question... Is it the Advertising Standards Authority that scolded Toyota? Can you send a link that I can include in the story?
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
________________________________
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Mon 6/23/2008 6:08 PM
To: Stacey Closser
Subject: Re: Going Green Article
Stacey-
Here's a new version; I've added a large, quote-heavy paragraph full of ways in which producers and dealers can save money with this based on an interview with Josh Rose of the EDPA. Let me know if this does it for you, and also if you'd like me to take these new quotes and put them in a sidebar instead, etc.
Thanks,
Barrett
On Sat, Jun 21, 2008 at 3:58 PM, Barrett Brown <barriticus@gmail.com> wrote:
Whew, they got back to me just now with a lot of good info. I'm on the road at the moment, but I'll get this written up for you tomorrow.
Thanks,
Barrett
On Fri, Jun 20, 2008 at 1:03 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
Sounds good. I can wait through next week if that's what it takes to get this one right.
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
________________________________
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Fri 6/20/2008 11:57 AM
To: Stacey Closser
Subject: Re: Going Green Article
Stacey-
The EDPA council is in Salt Lake for some conference, but their communications person assures me that she'll get me some quotes from them by Monday.
Thanks,
Barrett
On Mon, Jun 16, 2008 at 8:35 PM, Barrett Brown <barriticus@gmail.com> wrote:
No problem at all. I talked to the communications person for EDPA this afternoon; she said she'd have their environment people e-mail me back with some industry-specific examples, hopefully in the next two days. I'll try contacting someone else as well just in case I don't hear back from them.
Barrett
On Mon, Jun 16, 2008 at 8:06 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
I like the Army example, but it would be better if it was a display products dealer example. The bottled water is good, but it's focused on the actual exhibitors instead of the display dealers. If there were a bunch of other specific industry examples, these would be a great addition to the story, but they can't carry it on their own. Does that help? Sorry this one's been a pain in the rear, but this is a new client so we need to make sure we get it right for their audience.
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
________________________________
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Mon 6/16/2008 1:48 PM
To: Stacey Closser
Subject: Re: Going Green Article
Okay. Specifically, would you like to see more examples of things that companies ought to do or things that companies ought to avoid doing, or both, and do you want these worked into the main article or sidebars? Feel free to give me a call today if you'd like to discuss it: 512-560-2302.
Thanks,
Barrett
On Mon, Jun 16, 2008 at 2:10 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
Yeah, we really need some more industry-specific information in this article. Sourcing, examples, take-away information.
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
________________________________
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Mon 6/16/2008 1:05 PM
To: Stacey Closser
Subject: Re: Going Green Article
Stacy-
I shot them an e-mail early on but never heard back; would you like me to try giving them a call?
Thanks,
Barrett
On Mon, Jun 16, 2008 at 1:44 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
Did you ever get in touch with Green Certification EDPA (exhibit designers and producers association)?
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
________________________________
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Fri 6/6/2008 1:44 PM
To: Stacey Closser
Subject: Re: Going Green Article
Stacey-
Here's the latest version with those changes (including the particularly embarrassing reference to the non-existent Environmental Protection Industry, which I've decided to rename with its actual name). Also, the Nana Wilberforce quote was indeed from the interview; I've sliced out everything but the last sentence. Let me know if anything else needs to be done.
Thanks,
Barrett
On Fri, Jun 6, 2008 at 9:16 AM, Barrett Brown <barriticus@gmail.com> wrote:
Sorry, I didn't notice that you had sent an attachment earlier; I'll make the changes now.
Thanks,
Barrett
On Thu, Jun 5, 2008 at 10:08 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
before I dig in to your latest version, you'll need to make sure the highlights in yellow on my first edit are addressed... (there's another sidebar, some refining at the bottom of the article, etc.)
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
________________________________
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thu 6/5/2008 2:52 PM
To: Stacey Closser
Subject: Re: Going Green Article
Hi, Stacy-
Here's a revised version of that piece. I've got some more meat here from Amy Spatrisano, and I also added a few more specific items elsewhere that I've come across in researching this. Also cleaned up the text to make it a little less kooky. Take a look and let me know if there's anything else you'd like added.
Thanks,
Barrett
On Wed, Jun 4, 2008 at 12:29 PM, Barrett Brown <barriticus@gmail.com> wrote:
Hi, Stacey-
Just wanted to let you know that I've finally gotten those responses back and will have the revised article in to you sometime tomorrow.
Thanks,
Barrett
On Wed, May 28, 2008 at 2:25 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
How about June 5? Since this is a new client, we really need to get this story right...
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
________________________________
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Wed 5/28/2008 12:14 PM
To: Stacey Closser
Subject: Re: Going Green Article
Stacy-
When is the deadline for this? Amy Spatrisano is out of the country this week but her assistant says she should be able to do a quick interview after this weekend, and I'm still waiting to hear back from the other two keynotes. I've also contacted some of the event's other speakers as a backup. Let me know when you get a chance.
Thanks,
Barrett
On Tue, May 27, 2008 at 11:18 AM, Barrett Brown <barriticus@gmail.com> wrote:
Hi, Stacy-
Just sent some e-mails to those keynotes as well as the Green Summit press coordinator; I'll get a revised version to you after I hear back from them.
Thanks,
Barrett
On Mon, May 26, 2008 at 9:22 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
Got it Barrett. Glad to be doing business with you...
First thing... writing with humor is difficult, and I know how it is to stick your neck out there with it. I really like your style and think you're a good match for this e-zine.
I think you have a good start here, but it's a little light for an industry reader. We need more specific examples and meatier info. The event in SF is an important one, and I think you should be able to get the keynotes on the line to do a quick interview: http://www.greeneventsummit.com/keynotes/ (And they can discuss whether the govt' mandate is truly something for dealers to be wary of)
Specific questions that came to mind that these three could address:
How do you market your company as "green" when the whole world is supposedly "green," when is the most effective way to get that message across?
One or two examples of companies that chose to "go green" and reaped financial rewards out of it (looks like Amy Spatrisano or Joshua Mark could speak to this)
Examples of how NOT to do it. (Bad messaging, choices that seem green but are actually bad for the environment)
If you want to give me a call to discuss, you can reach me on my home number: 214-592-0452. (My cell phone is busted... I'm so important I haven't replaced it in a week)
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
________________________________
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thu 5/22/2008 7:34 PM
To: Stacey Closser
Subject: Going Green Article
Stacy-
Howdy, I'm Barrett Brown, Karen Lancaster's prodigal son. You sent me an assignment via her last week; I've attached it in Word. Take a look and let me know if/what changes need to be made, and I can get any revisions back to you ASAP.45
Also, it looks like you wanted a couple of links to photos that you can use with the story; here are some pretty ones that are available for public use:
http://upload.wikimedia.org/wikipedia/commons/9/97/The_Earth_seen_from_Apollo_17.jpg
http://en.wikipedia.org/wiki/Image:Coastal_redwood.jpg
Thanks,
Barrett Brown
512-560-2302
