RE: Green Exhibiting.

Barrett,

Besides the general benefit of the health and well being of our population do to the reduction of pollution, two specific examples that may work for you include the following.

In the trade and event industries, many shipments to facilities are handled and priced based upon their actual weight. Through the design changes current in use “greener” products on being designed into exhibits to reduce weight and add flexibility for future adaptation. More aluminum instead of wood and steel, more fabric instead of wood and laminate or plastic finishes. This reduction in weight has lower material handling costs and fuel costs.

More suppliers and builders have become conscious of recycling of materials in the fabrication and installation stage. The RED carpet at Fox events in Hollywood for the last year or two has been standardized, cleaned, reused instead of going to the landfill. When you are talking about thousands of square feet, that translates to real dollars. Also builders are creatively restocking used exhibit components and then “reskinning” them for the next client or show. Instead of pitch old graphics after a specific event, the graphic has become more generic and reused for multiple events with a changeable tag line. One of our clients has saved over $ 20k a year using this process on a eight show circuit.

Hope this helps.

John Rose

JC Rose & Associates, Inc.~ 12 Park Place Court~ Greenville, SC 29607

Office: 864.299.4660 x14 ~ Fax: 864.299.4669 ~ Cell: 864.304.1394

The source for all your trade show needs!

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From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Saturday, June 21, 2008 5:20 PM
To: John Rose
Subject: Re: Green Exhibiting.

John-

Thanks for getting back to me; I appreciate this info, which will definitely help. Do you have a specific title to which I should refer to you when I quote you in the piece?

Thanks again,

Barrett Brown
Brooklyn, NY
412-560-2302

On Fri, Jun 20, 2008 at 6:01 PM, John Rose <JohnR@jcrose.net> wrote:

Barrett,

Sorry you did not here back for someone. Several of us thought the other person was responding to your questions. Anyway, if my answers will help, here you go.

I have just returned from the Event Marketing Institute's: "Green" Summit. The focus of the summit was about being more environmentally, socially, and corporately responsible for the one planet we have. A tremendous amount of good info came out of the conference.

Specific to your question concerning mistakes, I believe that many people have been quick to jump on the bandwagon, so to speak, and market themselves as "green". They may not have drilled down deep enough to look at all of the ramifications of their actions. There are so many shades of "Green". Many firms are promoting that their company or their product is GREEN. This is often just a small piece of the overall picture. When searching for vendors and sources of products and services, firms need to verify and understand fully what they are getting that is green. Please understand, every little bit helps and this is going to be a long continuous process that we as humans must never stop. That said, everyone should analyze their activities and their purchases to make sure that the trade offs are really worth the cost and the environmental effect. For example, if we did in fact convert large portions of the US corn production to the making of ethanol to lower our dependency on foreign oil, does that outweigh the increase in food costs of some many products that use corn syrup. There needs to be a balance.

For a cost savings stand point, so much of our daily activities and purchases could help the "greening" of the environment with just minor changes on our part. Separating trash in glass, metal, paper, and compost would be a great start. This lowers landfill costs and businesses will now pay for the separated items. Going back to less use of plastic bottles, or at least get away for single serve containers at events, and recycled or recyclable paper products instead of plastic items can immediately lower costs. As firms begin to use more sustainable products, the economies of scale on their manufacturing will improve and lower the associated costs in the long run. Here again, the key factor is that this is going to take time, but it must be done. For our future and our children's future, the human race must give back to itself and the planet we are lucky enough to live on.

OK Barrett, I will get off my soap box.

Hope this helps.

John Rose