Re: Freelance Copywriter

How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sound. Sound, though, can be ambiguous. The crickets chirp, but then crickets do little else throughout the year, not having jobs or even prospects. And people will tell you that summer is here again. But perhaps they mean this metaphorically.

Summer does, though, have one set of sounds all its own, centered around the neighborhood little league field.

First, one hears the crack of the bat; then comes silence as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and, finally, the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. Summer takes it victims where it can get them.

Was the batter to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Having people park beyond left field may have sounded good on paper, but paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem anticipated is a problem avoided, after all, and when it comes to design, nothing anticipates like 3d.

The benefits of Studio2a's accurate, photorealistic 3d renderings are hard to overstate. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense.

Our designers, architects, and engineers are ready to go to bat for your company in ways you may not have considered. Step up to the plate today and learn what Studio2a's unparalleled approach to 3d can do for you.

On Wed, Jun 18, 2008 at 2:11 PM, Adam Kruvand <adamk@studio2a.net> wrote:

This is getting real close. Let me think about for a little bit. We are concerned about the 2^nd sentence in 1^st pargh and 1^st in 2^nd. I understand the sound theme but maybe the transition to it could be a little more clear? Also need the "headline" between each and the main headline. Also, I just realized we are missing our "call to action" at the end. The "call us" on the love letter was great. Something about the end of summer perhaps? "Playoffs"?

See more minor edits below:

Thanks,

adamk

How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. And, yes, people will tell you that summer is here again. But perhaps they mean this metaphorically.

Summer lays claim to a single sequence of sounds all its own, centered around the urban little league field. There is, first, the crack of the bat; then the silence that follows as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and then the squeals of pleasure from the team that just scored a homer, interrupted by the scream of horror from the parent whose late-model Lexus just took one for the team. If only those kids had been more careful.

But was the little leaguer really to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Maybe it looked good on paper. But paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d rendering of the sort that Studio2a has been providing to all kinds of clients for years. After all, a problem anticipated is a problem avoided. When it comes to design, nothing anticipates like 3d.

The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate.

Having technically comprehensive, aesthetically appealing 3d renderings and animations can assist your firm in avoiding many of the common problems that architects and designers have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense.

Problem solved.

Summer giveth, and summer taketh away. We just do 3d.

visualize!

www.studio2a.net

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Wednesday, June 18, 2008 12:19 PM

To: Adam Kruvand
Subject: Re: Freelance Copywriter

Here's a reworking with the baseball field angle. Let me know if this works, and if so, what business-y details you'd like to see worked in.

How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. And, yes, people will tell you that summer is here again. But perhaps they mean this metaphorically.

Summer lays claim to a single sequence of sounds all its own, centered around the urban little league field. There is, first, the crack of the bat; then the silence that follows as a dozen eyes follow the ball in turn; then the satisfying crash of glass; and then the squeals of pleasure from the team that just scored a homer, mingled with the scream of horror from the parent whose late-model Lexus just took one for the team. If only those kids had been more careful.

But was the batter really to blame? Certainly not. The real fault lies with those who stuck the parking lot where parking lots ought not to be stuck. Maybe it sounded good on paper. But paper has its limitations, which is to say that it also has its problems. What the designers really needed was comprehensive 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem anticipated is a problem avoided, after all, and when it comes to design, nothing anticipates like 3d.

The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, shattered windshields, and other, equally unnecessary nonsense. Problem solved.

Summer giveth, and summer taketh away. We just do 3d.

On Tue, Jun 17, 2008 at 6:51 PM, Barrett Brown <barriticus@gmail.com> wrote:

Actually, that would probably be much better; would be clearer what you're selling if the problem was bad little league park design. I'll revise this in the morning.

Thanks,

Barrett

On Tue, Jun 17, 2008 at 6:31 PM, Adam Kruvand <adamk@studio2a.net> wrote:

This is interesting. We like where it is going.

We think maybe it should be kids in the ballpark ? that should have been planned out better? Currently it sounds a bit like we are those scientific 3d modeler dudes that calculate flood zones or something.

Also from a grammar prospective should it be "what those kids need" present tense? I don't know, really.

Other than that I made some small edits took out some sentence at the start to get to the 3d faster. Let me know if you think that makes sense.

You do have a way with words, my friend.

Thanks,

adamk

Summer

How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. And, of course, people will tell you that summer is here again. But perhaps they mean this metaphorically.

In the city, summer lays claim to a single sequence of sounds all its own. There is the crack of the bat; the silence that follows as a dozen eyes follow the ball in turn; the satisfying crash of a late-model Lexus windshield that will never again feel the cool breeze of wiper fluid; the muffled exclamations; the scampering of shoes; and, finally, the slamming shut of house doors. If only the kids had been more careful.

But then, we're all careful, aren't we? What those kids really needed was accurate 3d modeling of the sort that Studio2a has been providing to clients of all kinds for years. A problem predicted is a problem avoided, after all, and nothing predicts like 3d.

The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate, ~~and certainly not for lack of trying on the part of our ad people~~. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, and other, equally unnecessary nonsense. Problem solved.

Summer giveth, and summer taketh away. We just do 3d.

visualize!

www.studio2a.net

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, June 17, 2008 4:41 PM

To: Adam Kruvand
Subject: Re: Freelance Copywriter

Adam-

Here's a rough draft of the baseball letter, which you'll find directly below. Take a look and tell me what you think, and also what sort of specific details you'd like to see added (the architectural firms you guys have worked in, perhaps, or the names of past clients, or specifics regarding what you can do like in the "luxurious hue of a leather chair, the dark golden finish of an antique cabinet" section of the love letter, or whatever).

Thanks,

Barrett

How can one be certain of summer? Though the warmer months call out to us, they do so indirectly, and through sounds one may hear throughout the live-long year. Sure, the crickets chirp, but then crickets do little else, not having jobs or even prospects. Yes, the ice cream trunks belt out their monstrosities, but one can never be sure whether one is hearing them for the first time in a while or if they've simply been stuck in one's head since last August. And, of course, people will tell you that summer is here again. But perhaps they mean this metaphorically.

In the city, summer lays claim to a single sequence of sounds all its own. There is the crack of the bat; the silence that follows as a dozen eyes follow the ball in turn; the satisfying crash of a late-model Lexus windshield that will never again feel the cool breeze of wiper fluid; the muffled exclamations; the scampering of shoes; and, finally, the slamming shut of house doors. If only the kids had been more careful.

But then, we're all careful, aren't we? What those kids really needed was accurate 3d modeling of the sort that we've been providing to clients of all kinds for years. A problem predicted is a problem avoided, after all, and nothing predicts like 3d.

The benefits of using Studio2a's accurate, photorealistic 3d renderings are hard to overstate, and certainly not for lack of trying on the part of our ad people. Having a technically comprehensive, aesthetically appealing model can assist your firm in avoiding many of the common problems that engineers, architects, and the like have long since come to accept as just another cost of doing business. 3D ensures accuracy of communication, helping to eliminate the possibility of change orders, lost man hours, wasted resources, and other, equally unnecessary nonsense. Problem solved.

Summer giveth, and summer taketh away. We just do 3d.

On Tue, Jun 17, 2008 at 2:42 PM, Adam Kruvand <adamk@studio2a.net> wrote:

Several, yes.

Sure baseball I'd like to see where this goes.

ak

visualize!

www.studio2a.net

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, June 17, 2008 1:00 PM

To: Adam Kruvand
Subject: Re: Freelance Copywriter

Adam-

Yeah, both those rates will include as many rewrites as you'd like. The tiered system works for me, as it takes into account the fact that writing longer pieces is actually less difficult on a sentence-to-sentence basis, and those rates you cite are acceptable.

Another question: are we going to be doing several summer-themed sales letters, or just one before moving on to another theme? As in, will you just be wanting one sales letter for you to use over the next couple of months, or more than one?

I'm about to start working on a summer sales letter today that uses kids playing baseball on the street and accidentally smashing out car windows as a cute metaphor for how 3d can help to anticipate problems and prevent costly change orders. Let me know if this is up your alley.

Thanks,

Barrett

On Tue, Jun 17, 2008 at 1:41 PM, Adam Kruvand <adamk@studio2a.net> wrote:

Sounds good. Does this account for our pickiness and changes?

Also, what if you really get into some web copy and it ends up being 1000 words? Our pockets aren't THAT deep. Can we do a tiered system?

Up to 300 words = $.35 a word

Additional 300-500^th word = $.25 a word

More 500^th+ words = $.15 a word

?

Thanks,

ak

visualize!

www.studio2a.net

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, June 17, 2008 12:32 PM

To: Adam Kruvand
Subject: Re: Freelance Copywriter

Adam-

I'm about to get to work on a summer-themed sales letter. Let me know if these rates are acceptable:

Sales letters: $75 each, to be paid upon acceptance and rewritten to your specifications
Web copy: 35 cents a word
Other projects: to be negotiated

Thanks,

Barrett

On Mon, Jun 16, 2008 at 12:54 PM, Barrett Brown <barriticus@gmail.com> wrote:

BTW, the first line of that sales letter you attached should read "cajoled us into our decade-spanning careers," whereas it says "cajoled us our decade..." at the moment. Talk to you a bit later.

On Mon, Jun 16, 2008 at 12:40 PM, Barrett Brown <barriticus@gmail.com> wrote:

Adam-

That might be for the best. I'm just finishing up something this afternoon but I'll get back to you with some more thoughts either today or tomorrow.

Thanks,

Barrett

On Sun, Jun 15, 2008 at 5:00 PM, Adam Kruvand <adamk@studio2a.net> wrote:

PS. If you have any ideas let me know! This YOUR area of expertise. I just know we need "something" not sure what exactly. Would you want to go so far as to lay out a plan for us to follow?

Thanks again,

ak

visualize!

www.studio2a.net

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Sunday, June 15, 2008 2:45 PM

To: Adam Kruvand
Subject: Re: Freelance Copywriter

Adam-

Visually, your site looks better than it did a year ago, and it looked pretty damn good then, too. I like the thrust of this paragraph you sent me; it would only need a little bit of reworking. The idea of seasonal-themed copy is also, I think, a pretty good idea with plenty of potential, but I want to think about it a little bit while I go over your site again and get up to speed.

A couple of quick questions for you:

1. What's FEB?

2. Do you want the love theme to be common to all of your material, or do you want it to be just the first of several different coordinated website/sales letter themes? As in, should love be the "meta-theme" that draws together all of the other different themes we pursue, or do you want it to be a temporary theme to be replaced every couple of months or what have you?

3. When you refer to the love letters you sent out, are you talking about that one we were working on last September?

4. Are you talking about sending out an entirely different sales letter each week with a different theme or at least different copy? Are these print or e-mail or both?

5. About how long should sales letter generally be, and should they be somewhat general and thematic, or should more hard details be worked into them as well?

6.. Do you want to start with sales letters and then proceed to web copy, or the other way around?

I'll go over your site again and start thinking about potential themes while I wait to hear back from you, and then we can discuss pricing and all that. I generally prefer not to do an hourly rate because of the unusual way in which I spread my work throughout the day, but rather a fixed rate either by the word or by the project.

Talk to you soon.

Thanks,

Barrett

On Sun, Jun 15, 2008 at 2:21 PM, Adam Kruvand <adamk@studio2a.net> wrote:

We haven't really progressed from where we last left off.

See the new text on front page of our website from FEB and to coincide with your 'Love Letter'. Actually not bad jammed in the keywords too. But I would like to keep that one for Feb, and construct maybe a few seasonal themes? Summertime? What you think about that?

We just sent out 100 of those love letters yesterday. We are trying to send out about 100 letters a week. So having a new fun message is still priority #1.

Continuing on your love theme I was trying to make something more personal that we can address directly to people maybe like this:

Studio2a + 3D BFF

Most People don't understand what {pixel aspect ratio*} is and why you can't {get more HD resolution on a DVD}. We do. It's just one of those thing s you find out when 3d is your best friend.

We are people who care too much about something others do not really understand. (ß stole this line but I like something similar)

I wanted 3d to be my best friend, and I didn't even know what a {BRDF shader*} was.   With 3d on your side, It's one of those things you just luck into. (ß stole this "luck" line also)

Our clients understand what our friendship means for their projects. The care we use to develop our 3d renderings is a creative asset to any design process. We are passionate about 3d and it shows in our imagery.

Sales letters are 1 issue but we ultimately need to expand the website including new text, articles, etc. That "overview" section is still very cold and boring and I would like somethings short we could email people (top 10 lists?)

Are you still fulltime freelance? How do you want to work the fees?

Thanks,

adamk

visualize!

www.studio2a.net

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Sunday, June 15, 2008 1:10 PM

To: Adam Kruvand
Subject: Re: Freelance Copywriter

Hi, Adam-

It's been a while. Sure, I'd be down for doing some copy; let me know what you need when you get a chance, and I can get started tomorrow if you'd like.

Thanks,

Barrett Brown
Brooklyn, NY
512-560-2302

On Sun, Jun 15, 2008 at 1:37 PM, Adam Kruvand <adamk@studio2a.net> wrote:

Barrett-

What are you up to these days? Would you be interested in working on some copy for us again?

Hope all is well.

Thanks,

adamk

visualize!

www.studio2a.net

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thursday, September 06, 2007 12:40 PM

To: Adam Kruvand
Subject: Re: Freelance Copywriter

How about if I cut out the first paragraph and integrate some of the introductory "romance with 3d" into the second paragraph?

On 9/6/07, Barrett Brown <barriticus@gmail.com> wrote:

Adam-

That sounds about right. I can cut it down and make those changes today; will get back to you with the revised version later.

Thanks,

Barrett

On 9/6/07, Adam Kruvand <adamk@studio2a.net> wrote:

Ok Barrett,

The verdict is in.

We really enjoy your writing. The sentence structure and descriptive words are great. We like the objectification of "3d". I think there are 2 big ideas here we should explore - #1 is our "Romance" with 3d. The last 2 paragraphs are great. I like this theme #2 would be getting "into" the 3d more that is: WHY is Studio2a making better 3d (cause #1?) and why should anyone care? We are passionate about what we do.

Other than that this is a bit long. I like the 1^st paragraph but it is a little negative and not really related to what we are talking about. 2^nd paragraph is kind of fancy language for the same message, and could probably dissolve. But again I like the romance and love theme and I would say to even add more sensuality to the descriptive paragraph of 3 and 4.

Side note let's ignore the "licensed architects" bit right now cause that is a bit of an early lie. But keeping the "architectural experience" stuff is legal.

Here is some introductory (boring) text from email I have sent before:

Studio2a produces architectural illustrations of the highest quality and is always looking for sophisticated clients for which we can help communicate their designs with engaging imagery.

We have an architectural background that our clients often appreciate. Before starting Studio2a we worked at offices such as Kohn Pedersen Fox, Rafael Vinoly Architects, and Hellmuth Obata Kassebaum.

Let me know what you think about all of this or if you want to scrap it all and go for your idea #2.

Thanks,

adamk

visualize!

www.studio2a.net

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Sunday, September 02, 2007 4:31 PM

To: adamk@studio2a.net
Subject: Re: Freelance Copywriter

Adam-

Here's a sort of rough draft I've come up with today; let me know if this is close to what you'll want. This has a sort of "3d as love" thematic to it, but I've got several other ideas for the general theme as well. Not quite as modern-urban-kooky as the dress code site you showed me, but I thought perhaps that a sales letter ought to be generally conservative with just enough hook to differentiate it from everything else. At any rate, I can do some more sales letter samples for you this evening if you've got some notes for me. And if you like this one, I'll still be tightening it up here and there and changing up some word mechanics.

Thanks,

Barrett Brown

Sales Letter Draft #1 Architectural Rendering

3d is a harsh mistress, as well it might be. 3d is fully aware of its own beauty, and demands to be dressed up in a manner that accentuates its loveliness. 3d is similarly conscious of its own staggering utility, knowing perfectly well that it can save your company time, money, and effort, which is to say that it can save your company altogether. We, too, are aware of this, having used 3d to do exactly that for clients both large and small. And so it is that we cater to 3d's whims, dress it up in the finest clothes, ignore its cruel taunts, and forgive it for the drinks it throws in our face on those occasions when 3d has been hitting the bottle all afternoon. Such is the life we have chosen.

Tumultuous as the relationship has been, Studio2a and 3d have been together for quite a while. Our licensed architects, for instance, have mingled with 3d in the course of decade-spanning careers spent working in every imaginable capacity, from pre-schematics to the final punch list. Our interior designers have come to call 3d their own over the course of their efforts to create photo-realistic representations that take every imaginable factor into account. Likewise, our industrial designers have seen their early flirtations with 3d develop into something more significant, more substantial even, perhaps, a bit frightening in its intensity - as their particular calling has come to rely more and more on fully accurate modeling of the sort that simply won't allow for errors.

Our combined expertise allows us to do things that would have been impossible a few years ago, and to do these things in a way that no other design firm can emulate even today. Studio2a can transform a standard design plan consisting of sketches, photos, CADs, and the like into a visually realistic architectural rendering that brings a project to life, from the overall structural concept of a building's exterior to the dozens of nuanced pieces that make up its interior. The texture of a fabric, the color scheme of a chair, the finish on a wooden cabinet, the lighting scheme of a windowed room each facet of a particular design plan is taken into account, and the end result is a visual representation that's virtually indistinguishable from the finished product itself.

Having on hand a perfect, photo-realistic model of your intended project solves quite a few of the more irritating problems of the sort that were once considered unavoidable costs of doing business. Total design representation provides for a similarly total understanding of what the finished product will be, and one that's easily accessible to all parties involved regardless of background or expertise. Reducing such communicational friction reduces confusion in turn, thus minimizing overhead, change orders, lost man hours, and other such avoidable nonsense.

Beyond all that, Studio2a's finished product helps to ensure that your product gets finished as well. A realistic model of a proposed architectural design project is of obvious benefit to those in need of a green light; whether you're planning a presentation, hoping to generate interest from potential user groups, or trying to loosen up a little capital, the manner in which we can bring a project to life for any imaginable audience is a fundamental asset in the effort to bring that same project to eventual realization. When it's simply indescribable, we'll help you describe it.

Together with our diverse array of clients, we've come to love 3d. Call us romantics. Better yet, call us for a free estimate.

On 9/2/07, Barrett Brown <barriticus@gmail.com> wrote:

Great, that's what I've been doing this morning. It's about done, I'll send along a draft version a bit later.

On 9/2/07, adamk@studio2a.net <adamk@studio2a.net> wrote:

Oh - probably just the 3d arch viz. We focus on that as our core
business, as you must have noticed - but we are looking for ways to
get more into the editorial and product viz stuff - as well as
advertising, and video work.

But as far as our 'sales pitch' goes - I think most of our value
advantages tend toward the architectural work.

Thanks,
ak

Quoting Barrett Brown < barriticus@gmail.com>:

> Working on the sales letter today, and was wondering if it's supposed to
> emphasize your 3d architectural work or instead serve as an overall pitch
> for all of the design work that you guys do. Let me know.
>
> On 8/31/07, Barrett Brown <barriticus@gmail.com> wrote:
>>
>> I gotcha. That's about what I thought you were after, but wanted to make
>> sure. I'll have something for you by Monday or so, then.
>>
>> On 8/31/07, adamk@studio2a.net <adamk@studio2a.net > wrote:
>> >
>> >  I would say more unconventional that not, cause I don't want to risk
>> > saying somewhat standard and then end up with standard fare +/- some
>> > "color".  But it can't be so far out that it is embarrassing or insulting
>> > to clients/ potential clients.  Still needs to be professional business
>> > crap. This is the fine line we walk here between the 'artist' and the
>> > 'stodgy old architect'.  We want to be cool artists for the hip younger
>> > 'internet generation' designers but we have to maintain our
>> professionalism
>> > for the old guys with deep pockets while still differentiating ourselves
>> > from both of them.  Does that make sense?
>> >
>> >
>> >
>> > Yes, punchier than what we got now.
>> >
>> > The best stuff I thought I ever wrote is on the webdesign page:
>> > www.studio2a.net/webdesign
>> >
>> >
>> >
>> > Let me know if you want to know more.  I know I am not a very good
>> > communicator (that is also why we need writing help).  I don't know if we
>> > are working Monday so don't work to hard over the holiday weekend.
>> >
>> >
>> >
>> > Thanks,
>> >
>> > ak
>> >
>> >
>> >
>> > visualize!
>> >
>> > www.studio2a.net
>> >
>> >
>> >
>> > *From:* Barrett Brown [mailto: barriticus@gmail.com]
>> > *Sent:* Friday, August 31, 2007 8:04 AM
>> > *To:* adamk@studio2a.net
>> > *Subject:* Re: Freelance Copywriter
>> >
>> >
>> >
>> > Nah, turns out the problem was on my end; the site had crashed my funky
>> > browser, which just stopped the site from loading from then on,
>> but I got a
>> > friend to copy the contents and e-mail them to me, so we're all set.
>> > Regarding the sales letter sample, are you going to want this to be fairly
>> > unconventional as well? If so, how unconventional? Or do you just
>>  want to it
>> > be written in a somewhat more punchy style than what you've got
>> on the site
>> > at this point?
>> >
>> > Thanks,
>> >
>> > Barrett
>> >
>> > On 8/30/07, *adamk@studio2a.net* < adamk@studio2a.net > wrote:
>> >
>> > It works fine here.
>> >
>> > http://www.studio2a.net/
>> >
>> >
>> >
>> > Please let me know more if you continue to have problems.  We've been
>> > changing things as far as the way everything is setup, and I wonder if for
>> > some reason you can't get to it?
>> >
>> >
>> >
>> > Try these pages too:
>> >
>> >
>> >
>> > www.studio2a.net/work.htm
>> >
>> > www.studo2a.net/info.htm
>> >
>> > www.studio2a.net/architectural-rendering.htm
>> >
>> >
>> >
>> > Attached We have a short stack of postcard brochure with a few cards of
>> > text this is the newer/est marketing writing we have.
>> >
>> >
>> >
>> > I am leaving now so you won't hear anything else from me till morning.
>> >
>> >
>> >
>> > thanks,
>> >
>> > adamk
>> >
>> >
>> >
>> >
>> >
>> >
>> >
>> >
>> >
>> > visualize!
>> >
>> > *www.studio2a.net*
>> >
>> >
>> >
>> > *From:* Barrett Brown [mailto: barriticus@gmail.com ]
>> > *Sent:* Thursday, August 30, 2007 7:10 PM
>> >
>> >
>> > *To:* adamk@studio2a.net
>> > *Subject:* Re: Freelance Copywriter
>> >
>> >
>> >
>> > Adam-
>> >
>> > I've been having trouble accessing your website this evening; is it
>> > down? If so, could you e-mail me some basic text, like an old
>> press release?
>> > I'd already taken some notes based on your existing copy this morning, but
>> > wanted to pull out a few more details about your company and all that.
>> >
>> > Thanks,
>> >
>> > Barrett Brown
>> >
>> > On 8/30/07, *Barrett Brown* < barriticus@gmail.com> wrote:
>> >
>> > Great, in that case I'll get it in to you this weekend if that's okay.
>> > Perhaps earlier, just depends on how my
>> > running-around-through-Brooklyn-and-signing-things schedule plays
>>  out today.
>> >
>> > Thanks,
>> >
>> > Barrett Brown
>> >
>> >
>> >
>> > On 8/30/07, *adamk@studio2a.net* < adamk@studio2a.net> wrote:
>> >
>> > Yeah.  No rush.
>> > Good luck with the move.  The other Adam is also moving this week, and
>> > he
>> > would have to review your work anyway - which probably won't happen till
>> > Monday.
>> >
>> > RIIGHT is weird, but I am glad to see something different than the last
>> > 50
>> > people that have replied to the craigslist post.
>> >
>> > Thanks,
>> > adamk
>> >
>> >
>> > visualize!
>> > www.studio2a.net
>> >
>> > -----Original Message-----
>> > From: Barrett Brown [mailto: barriticus@gmail.com ]
>> > Sent: Thursday, August 30, 2007 8:30 AM
>> > To: adamk@studio2a.net
>> > Subject: Re: Freelance Copywriter
>> >
>> > Sure, I can create a sales letter for you. Since this is a sample, I
>> > won't charge you for it, but I might not be able to get to it until
>> > later today, as I'm in the middle of moving into Brooklyn. Let me know
>> > if this is okay.
>> >
>> > Regarding the "about us" section, I've done something along those
>> > lines for another company that wanted something conventional. It's
>> > probably a littler weirder that you're after, but here's a link:
>> >
>> > http://www.riight.com/company/index.php?page=about
>> >
>> >
>> >
>> >
>> >
>> > On 8/29/07, adamk@studio2a.net < adamk@studio2a.net> wrote:
>> > >
>> > >
>> > >
>> > >
>> > > As a trial, can you use the info on the website and create 1 or 2
>> > sales
>> > > letters that are fun and creative?
>> > >
>> > >
>> > >
>> > > How long / and how much $ would this take?  What is your process?
>> > >
>> > >
>> > >
>> > > I've attached another sample from Dan and Andre that is no longer on
>> > their
>> > > site - from a story that was written about them that we also liked the
>> > style
>> > > of.
>> > >
>> > >
>> > >
>> > > As far as the bigger picture - we have been trying to rework the
>> > "about"
>> > > section on our webpage to include bios and more interesting stuff.  We
>> >
>> > > haven't found a writer that can do this witty personal but also
>> > professional
>> > > style.  Have you worked on this kind of thing before?  Any
>> > example/ideas?
>> > > After that there we need all kinds of marketing materials, and I have
>> > some
>> > > ideas for feature articles and stories for our webpage / submittal to
>> > > industry journals.
>> > >
>> > >
>> > >
>> > > Thanks,
>> > >
>> > > adamk
>> > >
>> > >
>> > >
>> > > visualize!
>> > >
>> > > www.studio2a.net
>> > >
>> > >
>> > >
>> > >
>> > > From: Barrett Brown [mailto: barriticus@gmail.com ]
>> > >  Sent: Wednesday, August 29, 2007 10:53 AM
>> > >  To: adamk@studio2a.net
>> > >  Subject: Re: Freelance Copywriter
>> > >
>> > >
>> > >
>> > >
>> > > Adam-
>> > >
>> > >  Sounds good to me. I just checked out the dress code site, and I
>> > think I
>> > > understand what you're after. Let me know how to proceed.
>> > >
>> > >  Thanks,
>> > >
>> > >  Barrett Brown
>> > >
>> > >
>> > > On 8/29/07, adamk@studio2a.net < adamk@studio2a.net> wrote:
>> > >
>> > >
>> > >
>> > > Hi Barrett,
>> > >
>> > > Thanks for your interest.
>> > >
>> > >
>> > >
>> > > We are looking to craft our message so it is interesting AND fun, not
>> > cold
>> > > or dry like what we have now.  Mostly trying to start with our "about"
>> > text
>> > > to expand to include bios and other typical press kit materials.
>> > Ultimately
>> > > your writing could / would be text for everything we do from postcard
>> > > mailers and web bios to feature stories for industry journals or other
>> > > publications.
>> > >
>> > >
>> > >
>> > > We are having problems finding writers with a edgy "hip" but not
>> > trendy
>> > > style.  We really like www.dresscodeny.com - not only because it is
>> > > entertaining, but also personal - fake or not, I have a sense of their
>> >
>> > > personality just from the random clips on the website.
>> > >
>> > >
>> > >
>> > > We also need some kick-ass sales letters, and I think maybe this would
>> > be
>> > a
>> > > good test / warm up to the rest?
>> > >
>> > >
>> > >
>> > > Let me know what you think.
>> > >
>> > > www.studio2a.net
>> > >
>> > >
>> > >
>> > >
>> > >  Thanks,
>> > >
>> > > adamk
>> > >
>> > >
>> > >
>> > >
>> > > From: Barrett Brown [mailto: barriticus@gmail.com]
>> > >  Sent: Tuesday, August 28, 2007 5:41 PM
>> > >  To: gigs-407458805@craigslist.org
>> > >  Subject: Freelance Copywriter
>> > >
>> > >
>> > >
>> > > ** CRAIGSLIST ADVISORY --- AVOID SCAMS BY DEALING LOCALLY
>> > >  ** Avoid: wiring money, cross-border deals, work-at-home
>> > >  ** Beware: cashier checks, money orders, escrow, shipping
>> > >  ** More Info: http://www.craigslist.org/about/scams.html
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >  I understand that your company is in need of a copywriter to handle
>> > various
>> > > projects on a freelance basis, and I'd like to be considered. I've
>> > performed
>> > > work under similar arrangements both for ad agencies as well as my own
>> > > clients, including tech, energy, and real estate firms, my other
>> > freelance
>> > > work has appeared in dozens of publications ranging from humor mags
>> > like
>> > > National Lampoon and The Onion A.V. Club to B2B pubs covering dining,
>> > > nightlife, and retail, and my first non-fiction book was released last
>> >
>> > March
>> > > to praise from Rolling Stone, Air America Radio, Skeptic, and Harvard
>> > > constitutional scholar Alan Dershowitz, among other sources.
>> > >
>> > >
>> > >
>> > > I've pasted a couple of samples below; the first is a pretty
>> > straight-laced
>> > > pamphlet for a tech company based in New York, the second is a series
>> > of
>> > > restaurant write-ups, and the third is a short B2B piece on gadget
>> > > accessories aimed at retailers. My per-hour rate is $20. Please take a
>> >
>> > look
>> > > and let me know if you'd be interested in discussing this further.
>> > >
>> > >
>> > >
>> > > Thanks,
>> > >
>> > >
>> > >
>> > > Barrett Brown
>> > >
>> > > 512-560-2302
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >
>> > > (Cover)
>> > >
>> > >
>> > >
>> > > Organic Motion
>> > >
>> > >
>> > >
>> > > Reinvisioning Vision
>> > >
>> > >
>> > >
>> > > "What's not to like here?" - Newsweek
>> > >
>> > >
>> > >
>> > > (Page One)
>> > >
>> > >
>> > >
>> > > TBA - Reinvisioning Motion Capture
>> > >
>> > >
>> > >
>> > > After four years of under-the-radar development, Organic Motion Inc.
>> > is
>> > set
>> > > to release the product that will not only redefine motion capture as
>> > we
>> > know
>> > > it, but will also bring the technology into the day-to-day lives of
>> > those
>> > > who may never have even heard of it.
>> > >
>> > >
>> > >
>> > > Organic Motion's newly-released TBA system shatters the barriers
>> > inherent
>> > to
>> > > pre-organic motion capture implementation by ditching the assumptions
>> > that
>> > > have limited the field's potential for more than twenty years. TBA is
>> > not
>> > an
>> > > incremental advance in established mopac techniques - rather, it is a
>> > > comprehensive, top-down overhaul of the entire process, fueled by
>> > scientific
>> > > breakthroughs in computer optics, AI, and the methodology by which the
>> > two
>> > > are combined, and further augmented with a streamlined workflow
>> > > implementation that cuts time, cuts costs, and cuts manpower
>> > requirements.
>> > > We haven't improved on the wheel; we've reinvented it.
>> > >
>> > >
>> > >
>> > > Fundamental to this reinvention is TBA 's extraordinarily unique
>> > optical
>> > > computer intelligence engine, which allows for computerized
>> > visualization
>> > of
>> > > the actual human subject itself by way of a pre-programmed conceptual
>> > "map"
>> > > of what a human body looks like, how a human body moves, and where a
>> > human's
>> > > natural body points are located. Bringing the human into human
>> > movement
>> > > detection is not only a natural progression of mocap tech, but is also
>> > one
>> > > of tremendous benefit to every stage of the process, from initial
>> > capture
>> > to
>> > > finished product.
>> > >
>> > >
>> > >
>> > > The extent of TBA's strength and accuracy is such that one major
>> > > Northeastern research hospital has partnered with Organic Motion to
>> > obtain
>> > a
>> > > grant from the National Institute of Health to use the technology in a
>> > study
>> > > of the effects of cerebral palsy on human movement; the extent of TBA
>> > 's
>> > > customability and ease of use is such that several diverse firms are
>> > already
>> > > making plans to implement it in ways that would have been previously
>> > > impossible due to the constraints of earlier mocap. Imagine what it
>> > can do
>> > > for your studio.
>> > >
>> > >
>> > >
>> > > (Page Two)
>> > >
>> > >
>> > >
>> > > Reinvisioning Entertainment
>> > >
>> > >
>> > >
>> > > Whereas pre-organic mocap systems required a human subject to be clad
>> > in
>> > an
>> > > expensive, cumbersome bodysuit studded with reflecting markers, TBA
>> > requires
>> > > no suit, nor any prep time at all; subjects may simply walk onto the
>> > camera
>> > > zone dressed in street clothes, and the system will immediately
>> > capture
>> > > their every move. Whereas previous mocap systems recorded the
>> > positions of
>> > a
>> > > few dozen attached markers, thus giving only a general impression of
>> > the
>> > > body's movement, TBA tracks the body itself - and does so at thousands
>> > of
>> > > natural points recognized by the system's advanced visual mapping AI,
>> > from
>> > > the joints of one's limbs right down to the corners of one's eyes. And
>> > > whereas previous mocap systems entailed a severe degree of lag between
>> > > capture and usability, the necessity of technician oversight during
>> > use,
>> > and
>> > > weeks of manual data cleanup before an accurate recording could be put
>> > into
>> > > play, TBA eliminates all of these things, delivering clean, usable
>> > data in
>> > > real time, not at some unknown time in the future.
>> > >
>> > >
>> > >
>> > > The implications are profound for game developers, 3D animators,
>> > university
>> > > project managers, special effects broadcasters, and anyone else who
>> > has
>> > > already incorporated mocap into their studio output - as well as those
>> > who
>> > > haven't. By lowering the financial threshold for mocap implementation,
>> > we
>> > > turn it into a viable option for those entities engaged in
>> > lower-budget
>> > > projects of the sort that might not have justified the advantages of
>> > the
>> > > technology due to cost considerations. And with the hundred-fold
>> > increase
>> > in
>> > > capture accuracy, teams of every shape and size will see dramatic
>> > benefits
>> > > in the quality of their finished product - and they'll see those
>> > benefits
>> > > immediately, thanks to the clean, real time feedback which allows
>> > animators
>> > > to get a full sense of how the data is playing out during the
>> > recording
>> > > process itself, thus freeing them from the technical concerns inherent
>> > to
>> > > pre-organic mocap (did we mention that TBA's organic approach to point
>> > > tracking entails absolutely no occlusion whatsoever? Pretty sexy,
>> > huh?)
>> > and
>> > > encouraging them to get more closely involved in every stage of the
>> > creative
>> > > process.
>> > >
>> > >
>> > >
>> > > Our reinvention of mocap promises to similarly redefine the industry,
>> > which
>> > > is why TBA's unveiling at the 2007 Game Developers Conference in San
>> > > Francisco and subsequent demonstrations of the technology's
>> > revolutionary
>> > > potential have so far won us some rather unreserved accolades from
>> > Newsweek,
>> > > Macworld, Engadget, Game Daily, Gamasutra, and others. Organic Motion
>> > has
>> > > already received deposits in advance of the initial product release,
>> > with
>> > > the first one hundred units set for delivery in September 2007.
>> > >
>> > >
>> > >
>> > > Get on board. We're reinvisioning vision.
>> > >
>> > >
>> > >
>> > > ***
>> > >
>> > > Fran's Hamburgers
>> > >
>> > >
>> > >
>> > > With the faux-classic hamburger stand being a moderately popular motif
>> > among
>> > > several large fast food chains that shall remain nameless, it's
>> > refreshing
>> > > to hit up a genuine article in which the waitresses are caustic in a
>> > cute,
>> > > endearing way and in which the interior is done up all wacky not out
>> > of
>> > > purposeful irony, but because the Eisenhower-era designers really
>> > thought
>> > > that this was how a restaurant should look. Fran's is a burger-lover's
>> > > burger joint, offering their wonderfully greasy item of specialty in
>> > three
>> > > sizes, and further supplementing one's caloric intake with sides
>> > > representing the fries-and-onion-rings school of understated
>> > accompaniment.
>> > > Things tend to get understandably hectic around midday; resign
>> > yourself to
>> > > lunchtime delays. Great For: Cheap burgers, people who enjoy being
>> > called
>> > > "darlin'." Entrees: $2-6 (1822 S. Congress, 444-5738; 6214 Cameron,
>> > > 458-6007)
>> > >
>> > >
>> > >
>> > > Freda's Seafood Grille
>> > >
>> > >
>> > >
>> > > Although the restaurant's billing of itself as "American-Cajun" may be
>> >
>> > > technically redundant, the description does get the point across - in
>> > > matters of decor, Freda's opts for Upscale Antiseptic chic over the
>> > Anarchic
>> > > Crawfish Shack Out In The Swamp sensibility which has served so many
>> > > informal Cajun joints so well for so long; in matters of cuisine,
>> > Freda
>> > > borrows liberally from all comers, with the result being such things
>> > as
>> > > bacon-wrapped sea scallops, pine nut-crusted trout, and a selection of
>> >
>> > > steaks and pastas benefiting from the sort of ingenious Cajun culinary
>> > > preparation in exchange for which the rest of the nation has duly
>> > forgiven
>> > > Louisiana its rampant, eternal corruption. Great For: When only the
>> > fanciest
>> > > gumbo will do. Entrees: $14-29 (10903 Pecan Park, 506-8700)
>> > >
>> > >
>> > >
>> > > Green Mesquite Barbeque & More
>> > >
>> > >
>> > >
>> > > Green Mesquite is pretty serious about the "more" mentioned in its
>> > extended
>> > > moniker; beyond brisket and such, the Barton Springs mainstay (and its
>> > West
>> > > Oak counterpart) deals in catfish, po' boys, burgers, tacos, chicken
>> > fried
>> > > steak doused in enough gravy to drown a baby elephant, and even
>> > jambalaya;
>> > > all of this is made more accessible by way of the restaurant's
>> > > all-you-can-eat option, which goes for even cheaper on Mondays and
>> > Tuesdays,
>> > > when it becomes one of the city's truly great culinary bargains. In a
>> > nod
>> > to
>> > > Texas BBQ orthodoxy, Green Mesquite offers bottles of Sunkist and Big
>> > Red;
>> > > in rebellion against same, it also offers salads and even veggie
>> > burgers.
>> > > Great For: Getting stuffed after a dip at Barton Springs. Entrees:
>> > $3-14
>> > > (1400 Barton Spring, 479-0485; 710 Highway 71, 288-8300)
>> > >
>> > >
>> > >
>> > > ***
>> > >
>> > >
>> > >
>> > > The Restaurant at The Mansion on Turtle Creek (1980?)
>> > >
>> > > 2821 Turtle Creek Boulevard
>> > >
>> > > Dallas, Texas
>> > >
>> > > 75219
>> > >
>> > > 214-559-2100
>> > >
>> > >
>> > >
>> > > If the walls at the Restaurant at The Mansion on Turtle Creek could
>> > talk,
>> > > they'd probably bore you to death with real estate lingo and
>> > commodities
>> > > jargon, such things being the most common topics of conversation on
>> > the
>> > > premises. Rather than talking to the walls, then, visitors are advised
>> > to
>> > > instead focus on the award-winning menu that's brought in so many real
>> >
>> > > estate moguls and commodity traders over the years in the first place;
>> > > awaiting the diner are such high-end treats as wild river salmon
>> > served
>> > with
>> > > braised bok choy, green curry and coconut sauce, and red curry foam.
>> > >
>> > >
>> > >
>> > > St. Martin's Wine Bistro (1977)
>> > >
>> > > 3020 Greenville Avenue
>> > >
>> > > Dallas, Texas
>> > >
>> > > 75206
>> > >
>> > > 214-826-0940
>> > >
>> > >
>> > >
>> > > Whereas most restaurants pair wine with food, St. Martin's Wine Bistro
>> >
>> > pairs
>> > > food with wine - over two hundred varieties are on hand. Consequently,
>> > the
>> > > menu is dominated by steak, seafood, and pasta dishes seemingly chosen
>> > for
>> > > their vino-complementing attributes (fairly representative of these is
>> > the
>> > > Farfalle Pasta, a compilation of shrimp, scallops and crawfish served
>> > in a
>> > > tomato pepper-jack cream); meanwhile, nightly specials help to keep
>> > things
>> > > even more interesting. Similarly, the restaurant space itself
>> > complements
>> > > both food and wine alike by way of an elegant, pre-war interior first
>> > built
>> > > in 1925 and carefully renovated on a few occasions since.
>> > >
>> > >
>> > >
>> > > The Grape (1972)
>> > >
>> > > 2808 Greenville Avenue
>> > >
>> > > Dallas, Texas
>> > >
>> > > 75206
>> > >
>> > > 214-828-1981
>> > >
>> > >
>> > >
>> > > Over the course of a storied history spanning several decades, The
>> > Grape
>> > has
>> > > been the scene of countless first dates - along with countless wedding
>> >
>> > > proposals, countless wedding anniversaries, and countless rare nights
>> > out
>> > > for couples with young children and spotty babysitter access. The menu
>> > > itself fairly reeks of romance, listing such items of amorousness as
>> > steamed
>> > > Prince Edward Island Mussels prepared with white wine and Warmed Blood
>> > > Oranges with arugula and toasted hazelnuts. And despite the nuanced
>> > > offerings to be had here, The Grape features a surprisingly cozy and
>> > > unpretentious dining room that's as suitable for popping the question
>> > as
>> > it
>> > > is for popping out of the house for a casual night out.
>> > >
>> > >
>> > >  ***
>> > >
>> > >
>> > >
>> > > Go Go Gadget Retailer!
>> > >
>> > >
>> > >
>> > > Nothing sets the summer heart aflutter like that perfectly stylish,
>> > > ever-so-necessary electronics accessory - and that goes double if
>> > you're
>> > the
>> > > one selling it. But with fashionable designers increasingly jumping
>> > into a
>> > > product genre that not so long ago was dominated by geek chic, as
>> > opposed
>> > to
>> > > chic chic, retailers are facing a similar increase in mind-boggling
>> > stocking
>> > > decisions - and that goes double for those whose fashion sense may
>> > have
>> > > frozen in time in 1986. Never fret; we'll bring you up to speed on the
>> > > things everyone needs.
>> > >
>> > >
>> > >
>> > > .         Laptop Cases
>> > >
>> > >
>> > >
>> > > The girl-friendly gadget community is all abuzz about the Lexie Barnes
>> >
>> > 2007
>> > > Echo line of laptop carriers - not so much due to the water-resistant
>> > fabric
>> > > and extra pockets perfect for power cords and old-fashioned reading
>> > > material; rather, it's the neo-retro (yeah, you heard us) design
>> > scheme
>> > that
>> > > has everyone excited.
>> > >
>> > >
>> > >
>> > > http://www.lexiebarnes.com/
>> > >
>> > >
>> > >
>> > > .         Mouses
>> > >
>> > >
>> > >
>> > > Well, it's finally happened - someone's gone and blinged out the
>> > mouse.
>> > The
>> > > culprit in this case is British design firm The Crystal Chick, whose
>> > 2007
>> > > lineup includes a three-button optical laptop mini-mouse that's
>> > encrusted
>> > > with swarovski crystals and available in clear, topaz, rose, and
>> > sapphire
>> > > color schemes. Will wonders never cease?
>> > >
>> > >
>> > >
>> > > http://www.thecrystalchick.co.uk
>> > >
>> > >
>> > >
>> > > .         Portable Comm Cases
>> > >
>> > >
>> > >
>> > > For those whose tastes don't quite run to the jewel-encrusted,
>> > Otterbox is
>> > > set to release a decidedly utilitarian see-through Blackberry case
>> > that
>> > > allows for total functionality while protecting the device from
>> > liquid,
>> > > dust, crushings, and other hazards of the modern workplace. It's a
>> > must-have
>> > > for today's busy klutz-on-the-go.
>> > >
>> > >
>> > >
>> > > http://www.otterbox.com
>> > >
>> > > .         Gaming Cases
>> > >
>> > >
>> > >
>> > > Billing its product line as being "For People Who Hate Wallets," Jimi
>> > seeks
>> > > to serve as savior to portable game enthusiasts with its Jimi Game
>> > Shell,
>> > a
>> > > shockproof, liquid-resistant polypropylene case that keeps Nintendo DS
>> > and
>> > > PSP game cards safe from the elements (not to mention their owners).
>> > >
>> > >
>> > >
>> > > http://thejimi.com
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >
>> > >  ________________________________
>> > >
>> > >
>> > > this message was remailed to you via: gigs-407458805@craigslist.org
>> > >  ________________________________
>> > >
>> > >
>> > >
>> > >
>> >
>> >
>> >
>> >
>> >
>> >
>> >
>> >
>>
>>
>