Subject: Re: Going Green Article
From: "Barrett Brown" <barriticus@gmail.com>
Date: 6/16/08, 14:48
To: "Stacey Closser" <sclosser@healthwhere.com>

Okay. Specifically, would you like to see more examples of things that companies ought to do or things that companies ought to avoid doing, or both, and do you want these worked into the main article or sidebars? Feel free to give me a call today if you'd like to discuss it: 512-560-2302.

Thanks,

Barrett

On Mon, Jun 16, 2008 at 2:10 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
Yeah, we really need some more industry-specific information in this article. Sourcing, examples, take-away information.

Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454


________________________________

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Mon 6/16/2008 1:05 PM
To: Stacey Closser
Subject: Re: Going Green Article


Stacy-

I shot them an e-mail early on but never heard back; would you like me to try giving them a call?

Thanks,

Barrett


On Mon, Jun 16, 2008 at 1:44 PM, Stacey Closser <sclosser@healthwhere.com> wrote:


       Did you ever get in touch with Green Certification EDPA (exhibit designers and producers association)?


       Stacey Closser
       E-media Editor
       PRISM Media Group
       <mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
       O: 214-733-2757
       F: 972-488-4454


       ________________________________

       From: Barrett Brown [mailto:barriticus@gmail.com]

       Sent: Fri 6/6/2008 1:44 PM

       To: Stacey Closser
       Subject: Re: Going Green Article


       Stacey-

       Here's the latest version with those changes (including the particularly embarrassing reference to the non-existent Environmental Protection Industry, which I've decided to rename with its actual name). Also, the Nana Wilberforce quote was indeed from the interview; I've sliced out everything but the last sentence. Let me know if anything else needs to be done.

       Thanks,

       Barrett


       On Fri, Jun 6, 2008 at 9:16 AM, Barrett Brown <barriticus@gmail.com> wrote:


              Sorry, I didn't notice that you had sent an attachment earlier; I'll make the changes now.

              Thanks,

              Barrett


              On Thu, Jun 5, 2008 at 10:08 PM, Stacey Closser <sclosser@healthwhere.com> wrote:


                      before I dig in to your latest version, you'll need to make sure the highlights in yellow on my first edit are addressed... (there's another sidebar, some refining at the bottom of the article, etc.)


                      Stacey Closser
                      E-media Editor
                      PRISM Media Group
                      <mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
                      O: 214-733-2757
                      F: 972-488-4454


                      ________________________________

                      From: Barrett Brown [mailto:barriticus@gmail.com]

                      Sent: Thu 6/5/2008 2:52 PM

                      To: Stacey Closser
                      Subject: Re: Going Green Article


                      Hi, Stacy-

                      Here's a revised version of that piece. I've got some more meat here from Amy Spatrisano, and I also added a few more specific items elsewhere that I've come across in researching this. Also cleaned up the text to make it a little less kooky. Take a look and let me know if there's anything else you'd like added.

                      Thanks,

                      Barrett


                      On Wed, Jun 4, 2008 at 12:29 PM, Barrett Brown <barriticus@gmail.com> wrote:


                             Hi, Stacey-

                             Just wanted to let you know that I've finally gotten those responses back and will have the revised article in to you sometime tomorrow.

                             Thanks,

                             Barrett


                             On Wed, May 28, 2008 at 2:25 PM, Stacey Closser <sclosser@healthwhere.com> wrote:


                                     How about June 5? Since this is a new client, we really need to get this story right...


                                     Stacey Closser
                                     E-media Editor
                                     PRISM Media Group
                                     <mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
                                     O: 214-733-2757
                                     F: 972-488-4454


                                     ________________________________

                                     From: Barrett Brown [mailto:barriticus@gmail.com]

                                     Sent: Wed 5/28/2008 12:14 PM
                                     To: Stacey Closser
                                     Subject: Re: Going Green Article



                                     Stacy-

                                     When is the deadline for this? Amy Spatrisano is out of the country this week but her assistant says she should be able to do a quick interview after this weekend, and I'm still waiting to hear back from the other two keynotes. I've also contacted some of the event's other speakers as a backup. Let me know when you get a chance.

                                     Thanks,

                                     Barrett


                                     On Tue, May 27, 2008 at 11:18 AM, Barrett Brown <barriticus@gmail.com> wrote:


                                            Hi, Stacy-

                                            Just sent some e-mails to those keynotes as well as the Green Summit press coordinator; I'll get a revised version to you after I hear back from them.

                                            Thanks,

                                            Barrett


                                            On Mon, May 26, 2008 at 9:22 PM, Stacey Closser <sclosser@healthwhere.com> wrote:


                                                    Got it Barrett. Glad to be doing business with you...

                                                    First thing... writing with humor is difficult, and I know how it is to stick your neck out there with it. I really like your style and think you're a good match for this e-zine.

                                                    I think you have a good start here, but it's a little light for an industry reader. We need more specific examples and meatier info. The event in SF is an important one, and I think you should be able to get the keynotes on the line to do a quick interview: http://www.greeneventsummit.com/keynotes/  (And they can discuss whether the govt' mandate is truly something for dealers to be wary of)

                                                    Specific questions that came to mind that these three could address:
                                                    How do you market your company as "green" when the whole world is supposedly "green," when is the most effective way to get that message across?

                                                    One or two examples of  companies that chose to "go green" and reaped financial rewards out of it (looks like Amy Spatrisano or Joshua Mark could speak to this)

                                                    Examples of how NOT to do it. (Bad messaging, choices that seem green but are actually bad for the environment)

                                                    If you want to give me a call to discuss, you can reach me on my home number: 214-592-0452. (My cell phone is busted... I'm so important I haven't replaced it in a week)


                                                    Stacey Closser
                                                    E-media Editor
                                                    PRISM Media Group
                                                    <mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
                                                    O: 214-733-2757
                                                    F: 972-488-4454


                                                    ________________________________

                                                    From: Barrett Brown [mailto:barriticus@gmail.com]
                                                    Sent: Thu 5/22/2008 7:34 PM
                                                    To: Stacey Closser
                                                    Subject: Going Green Article


                                                    Stacy-

                                                    Howdy, I'm Barrett Brown, Karen Lancaster's prodigal son. You sent me an assignment via her last week; I've attached it in Word. Take a look and let me know if/what changes need to be made, and I can get any revisions back to you ASAP.45


                                                    Also, it looks like you wanted a couple of links to photos that you can use with the story; here are some pretty ones that are available for public use:

                                                    http://upload.wikimedia.org/wikipedia/commons/9/97/The_Earth_seen_from_Apollo_17.jpg

                                                    http://en.wikipedia.org/wiki/Image:Coastal_redwood.jpg

                                                    Thanks,

                                                    Barrett Brown
                                                    512-560-2302