Subject: RE: Going Green Article
From: "Stacey Closser" <sclosser@healthwhere.com>
Date: 6/16/08, 13:44
To: "Barrett Brown" <barriticus@gmail.com>

Did you ever get in touch with Green Certification EDPA (exhibit designers and producers association)?
 
Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454
 

________________________________

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Fri 6/6/2008 1:44 PM
To: Stacey Closser
Subject: Re: Going Green Article


Stacey-

Here's the latest version with those changes (including the particularly embarrassing reference to the non-existent Environmental Protection Industry, which I've decided to rename with its actual name). Also, the Nana Wilberforce quote was indeed from the interview; I've sliced out everything but the last sentence. Let me know if anything else needs to be done.

Thanks,

Barrett


On Fri, Jun 6, 2008 at 9:16 AM, Barrett Brown <barriticus@gmail.com> wrote:


	Sorry, I didn't notice that you had sent an attachment earlier; I'll make the changes now.
	
	Thanks,
	
	Barrett 


	On Thu, Jun 5, 2008 at 10:08 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
	

		before I dig in to your latest version, you'll need to make sure the highlights in yellow on my first edit are addressed... (there's another sidebar, some refining at the bottom of the article, etc.)
		

		Stacey Closser
		E-media Editor
		PRISM Media Group
		<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
		O: 214-733-2757
		F: 972-488-4454
		
		
		________________________________
		
		From: Barrett Brown [mailto:barriticus@gmail.com]
		
		Sent: Thu 6/5/2008 2:52 PM
		
		To: Stacey Closser
		Subject: Re: Going Green Article
		
		
		Hi, Stacy-
		
		Here's a revised version of that piece. I've got some more meat here from Amy Spatrisano, and I also added a few more specific items elsewhere that I've come across in researching this. Also cleaned up the text to make it a little less kooky. Take a look and let me know if there's anything else you'd like added.
		
		Thanks,
		
		Barrett
		
		
		On Wed, Jun 4, 2008 at 12:29 PM, Barrett Brown <barriticus@gmail.com> wrote:
		
		
		       Hi, Stacey-
		
		       Just wanted to let you know that I've finally gotten those responses back and will have the revised article in to you sometime tomorrow.
		
		       Thanks,
		
		       Barrett
		
		
		       On Wed, May 28, 2008 at 2:25 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
		
		
		               How about June 5? Since this is a new client, we really need to get this story right...
		
		
		               Stacey Closser
		               E-media Editor
		               PRISM Media Group
		               <mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
		               O: 214-733-2757
		               F: 972-488-4454
		
		
		               ________________________________
		
		               From: Barrett Brown [mailto:barriticus@gmail.com]
		
		               Sent: Wed 5/28/2008 12:14 PM
		               To: Stacey Closser
		               Subject: Re: Going Green Article
		
		
		
		               Stacy-
		
		               When is the deadline for this? Amy Spatrisano is out of the country this week but her assistant says she should be able to do a quick interview after this weekend, and I'm still waiting to hear back from the other two keynotes. I've also contacted some of the event's other speakers as a backup. Let me know when you get a chance.
		
		               Thanks,
		
		               Barrett
		
		
		               On Tue, May 27, 2008 at 11:18 AM, Barrett Brown <barriticus@gmail.com> wrote:
		
		
		                      Hi, Stacy-
		
		                      Just sent some e-mails to those keynotes as well as the Green Summit press coordinator; I'll get a revised version to you after I hear back from them.
		
		                      Thanks,
		
		                      Barrett
		
		
		                      On Mon, May 26, 2008 at 9:22 PM, Stacey Closser <sclosser@healthwhere.com> wrote:
		
		
		                              Got it Barrett. Glad to be doing business with you...
		
		                              First thing... writing with humor is difficult, and I know how it is to stick your neck out there with it. I really like your style and think you're a good match for this e-zine.
		
		                              I think you have a good start here, but it's a little light for an industry reader. We need more specific examples and meatier info. The event in SF is an important one, and I think you should be able to get the keynotes on the line to do a quick interview: http://www.greeneventsummit.com/keynotes/  (And they can discuss whether the govt' mandate is truly something for dealers to be wary of)
		
		                              Specific questions that came to mind that these three could address:
		                              How do you market your company as "green" when the whole world is supposedly "green," when is the most effective way to get that message across?
		
		                              One or two examples of  companies that chose to "go green" and reaped financial rewards out of it (looks like Amy Spatrisano or Joshua Mark could speak to this)
		
		                              Examples of how NOT to do it. (Bad messaging, choices that seem green but are actually bad for the environment)
		
		                              If you want to give me a call to discuss, you can reach me on my home number: 214-592-0452. (My cell phone is busted... I'm so important I haven't replaced it in a week)
		
		
		                              Stacey Closser
		                              E-media Editor
		                              PRISM Media Group
		                              <mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
		                              O: 214-733-2757
		                              F: 972-488-4454
		
		
		                              ________________________________
		
		                              From: Barrett Brown [mailto:barriticus@gmail.com]
		                              Sent: Thu 5/22/2008 7:34 PM
		                              To: Stacey Closser
		                              Subject: Going Green Article
		
		
		                              Stacy-
		
		                              Howdy, I'm Barrett Brown, Karen Lancaster's prodigal son. You sent me an assignment via her last week; I've attached it in Word. Take a look and let me know if/what changes need to be made, and I can get any revisions back to you ASAP.45
		
		
		                              Also, it looks like you wanted a couple of links to photos that you can use with the story; here are some pretty ones that are available for public use:
		
		                              http://upload.wikimedia.org/wikipedia/commons/9/97/The_Earth_seen_from_Apollo_17.jpg
		
		                              http://en.wikipedia.org/wiki/Image:Coastal_redwood.jpg
		
		                              Thanks,
		
		                              Barrett Brown
		                              512-560-2302