Hi, Amy-

I'm a freelance writer who's been asked to write an article on green trends in the convention display industry for a new publication, and I understand that you'll be one of the keynote speakers at the Green Event Summit next month. Would you be willing to give me a couple of quick quotes on the subject? If so, I'd be very grateful.

Here are the questions:

1. What mistakes have you seen companies make in their attempts to go green?  In their enthusiasm to adopt something green, they don’t always think it through.  For example, if you’re going to eliminate bottled water and provide a refillable container, make sure the container is made environmentally responsibly.

2. Can you give me an example of a company that you've advised which has managed to save money by adopting green strategies, and how those cost savings came about?   Saving money on eliminating bottled water is the easiest, low-hanging fruit.  We’ve had clients save $25,000-$50,000 by not serving bottled water and providing large drinking water containers instead.  Caterers can also save 15-50% on serving items in bulk versus individual packets.

3. How does a company market itself as "green" when everyone else is trying to do so as well, and when is it most effective to try to get that point across? What are some common marketing mistakes in this regard?  Greenwashing is becoming a much bigger issue.  We’re seeing more and more organizations making claims about their environmental performance that end up having little or no real substance.

About the publication: 360 is a monthly custom publication sent from Radius Display products to approximately 5,000 of their clients, who are primarily display dealer owners, sales managers and project managers. This article will be featured in its first issue, which is due to publish at the end of June.

Thanks,

Barrett Brown
Brooklyn, NY
512-560-2302