Subject: Copy of: Interview Request |
From: "Seven-Star, Inc. Green Event Planners, Producers, Consultants" <vp@sevenstarevents.com> |
Date: 5/28/08, 12:58 |
This is a copy of the following message you sent to Seven-Star, Inc. via Seven-Star, Inc. Green Event Planners, Producers, Consultants
This is an enquiry e-mail via http://sevenstarevents.com from:
Barrett Brown <barriticus@gmail.com>
Georgia and Joseph-
I'm a freelance writer who's been asked to write an article on green trends in the convention display industry for a new publication, and I understand that you'll both be speakers at the Green Event Summit next month. Would you be willing to give me a couple of quick quotes on the subject? If so, I'd be very grateful.
Here are the questions:
1. What mistakes have you seen companies make in their attempts to go green?
2. Can you give me an example of a company that you've advised which has managed to save money by adopting green strategies, and how those cost savings came about?
3. How does a company market itself as "green" when everyone else is trying to do so as well, and when is it most effective to try to get that point across? What are some common marketing mistakes in this regard?
About the publication: 360 is a monthly custom publication sent from Radius Display products to approximately 5,000 of their clients, who are primarily display dealer owners, sales managers and project managers. This article will be featured in its first issue, which is due to publish at the end of June.
Let me know if you have any questions.
Thanks,
Barrett Brown
Brooklyn, NY
512-560-2302