Re: Interview Request

Working tagline: A world of ideas for our business partners (this will probably change)

NOTE: The audience is made up of people in the design business, so the client wanted to make sure that the cover design is compelling and cool.

The layout will be similar to other ezines -- cover, welcome letter page, four-page editorial with sidebars, one-page product section, previous issues page.

Each issue will include an "On Display" (product section) section that will include three products -- one big ad with an "Act now" kind of promotion, and two smaller ads. (one page) **The cover will have a tease to the issue's special offer in the back. A starburst was used as an example, but we're open to other ideas.

Radius Display Products has been in business for 31 years. Their display products are sold via exhibit dealers to end-users (corporations, organizations, etc.) The primary market this ezine will address is the trade show exhibit industry -- banners, backdrops, hanging signs, fabric, modular displays. Their clients say they like doing business with the company because they have a quality product and they're industry experts. They also like the people. The company tagline is: "Our friendly expertise is always on display."

On Tue, May 27, 2008 at 11:33 AM, Carrie Quinn Brown <cbrown@red7media.com> wrote:

Hi Barrett,

Unfortunately I cannot assist in your request without more information on the publication and who Radius Display's clients are.

Thanks,

Carrie

Caroline Quinn Brown

Manager, Event Development

p. 203-899-8456

f. 203-286-2286

red 7 media| 10 norden place | norwalk, ct 06855

Event Marketer | Event Design | FOLIO | CM | Agenda | Expo

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, May 27, 2008 11:16 AM
To: Carrie Quinn Brown
Subject: Interview Request

Hi, Carrie-

I'm a freelance writer and I've been asked to do an article on the subject of green trends in the convention display industry for a new industry pub. As you can probably imagine, I'm going to be touching on The Green Event Summit, and I wanted to see if one or more of the keynotes might be able to answer a couple of quick questions via e-mail sometime this week.

About the mag:

360 is a monthly custom publication sent from Radius Display products to approximately 5,000 of their clients, who are primarily display dealer owners, sales managers and project managers. This article will be featured in its first issue, which is due to publish at the end of June.

Would you mind forwarding these questions along to the keynotes?

For Joshua Mark: How did Fox manage to save money in the course of greening up its event strategy? Do you know of other companies that managed to do likewise?

For Jacquelyn Ottman: How do you market your company as "green" when everyone else is trying to do so as well, and when is it most effective to try to get that point across? What are some common marketing mistakes in this regard?

Amy Spatrisano: What mistakes have you seen companies make in their attempts to go green?

Please let me know if this is doable.

Thanks,

Barrett Brown
Brooklyn, NY
512-560-2302