Got it Barrett. Glad to be doing business with you...

First thing... writing with humor is difficult, and I know how it is to stick your neck out there with it. I really like your style and think you're a good match for this e-zine.

I think you have a good start here, but it's a little light for an industry reader. We need more specific examples and meatier info. The event in SF is an important one, and I think you should be able to get the keynotes on the line to do a quick interview: http://www.greeneventsummit.com/keynotes/  (And they can discuss whether the govt' mandate is truly something for dealers to be wary of)

Specific questions that came to mind that these three could address:
How do you market your company as "green" when the whole world is supposedly "green," when is the most effective way to get that message across?

One or two examples of  companies that chose to "go green" and reaped financial rewards out of it (looks like Amy Spatrisano or Joshua Mark could speak to this)

Examples of how NOT to do it. (Bad messaging, choices that seem green but are actually bad for the environment)

If you want to give me a call to discuss, you can reach me on my home number: 214-592-0452. (My cell phone is busted... I'm so important I haven't replaced it in a week)


Stacey Closser
E-media Editor
PRISM Media Group
<mailto:sclosser@prismb2bmedia.com> sclosser@prismb2bmedia.com
O: 214-733-2757
F: 972-488-4454


________________________________

From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Thu 5/22/2008 7:34 PM
To: Stacey Closser
Subject: Going Green Article


Stacy-

Howdy, I'm Barrett Brown, Karen Lancaster's prodigal son. You sent me an assignment via her last week; I've attached it in Word. Take a look and let me know if/what changes need to be made, and I can get any revisions back to you ASAP.45

Also, it looks like you wanted a couple of links to photos that you can use with the story; here are some pretty ones that are available for public use:

http://upload.wikimedia.org/wikipedia/commons/9/97/The_Earth_seen_from_Apollo_17.jpg

http://en.wikipedia.org/wiki/Image:Coastal_redwood.jpg

Thanks,

Barrett Brown
512-560-2302