I'm a freelance writer who's been asked to write an article on green trends in the convention display industry for a new publication, and I understand that you'll be one of the keynote speakers at the Green Event Summit next month. Would you be willing to give me a couple of quick quotes on the subject? If so, I'd be very grateful.
Here are the questions:
1. What mistakes have you seen companies make in their attempts to go green?
2. Can you give me an example of a company that you've advised which has managed to save money by adopting green strategies, and how those cost savings came about?
3. How does a company market itself as "green" when everyone else is trying to do so as
well, and when is it most effective to try to get that point across?
What are some common marketing mistakes in this regard?
About the publication: 360
is a monthly custom publication sent from Radius Display products to
approximately 5,000 of their clients, who are primarily display
dealer owners, sales managers and project managers. This article will
be featured in its first issue, which is due to publish at the end of
June.