| Subject: Experienced Marketing Writer |
| From: "Barrett Brown" <barriticus@gmail.com> |
| Date: 5/6/08, 14:46 |
| To: recruiting@loomisgroup.com |
(Cover)
Organic Motion
Reinvisioning Vision
"What's not to like here?" - Newsweek
(Page One)
TBA Reinvisioning Motion Capture
After four years of under-the-radar development, Organic Motion Inc. is set to release the product that will not only redefine motion capture as we know it, but will also bring the technology into the day-to-day lives of those who may never have even heard of it.
Organic Motion's newly-released TBA system shatters the barriers inherent to pre-organic motion capture implementation by ditching the assumptions that have limited the field's potential for more than twenty years. TBA is not an incremental advance in established mopac techniques rather, it is a comprehensive, top-down overhaul of the entire process, fueled by scientific breakthroughs in computer optics, AI, and the methodology by which the two are combined, and further augmented with a streamlined workflow implementation that cuts time, cuts costs, and cuts manpower requirements. We haven't improved on the wheel; we've reinvented it.
Fundamental to this reinvention is TBA 's extraordinarily unique optical computer intelligence engine, which allows for computerized visualization of the actual human subject itself by way of a pre-programmed conceptual "map" of what a human body looks like, how a human body moves, and where a human's natural body points are located. Bringing the human into human movement detection is not only a natural progression of mocap tech, but is also one of tremendous benefit to every stage of the process, from initial capture to finished product.
The extent of TBA's strength and accuracy is such that one major Northeastern research hospital has partnered with Organic Motion to obtain a grant from the National Institute of Health to use the technology in a study of the effects of cerebral palsy on human movement; the extent of TBA 's customability and ease of use is such that several diverse firms are already making plans to implement it in ways that would have been previously impossible due to the constraints of earlier mocap. Imagine what it can do for your studio.
(Page Two)
Reinvisioning Entertainment
Whereas pre-organic mocap systems required a human subject to be clad in an expensive, cumbersome bodysuit studded with reflecting markers, TBA requires no suit, nor any prep time at all; subjects may simply walk onto the camera zone dressed in street clothes, and the system will immediately capture their every move. Whereas previous mocap systems recorded the positions of a few dozen attached markers, thus giving only a general impression of the body's movement, TBA tracks the body itself and does so at thousands of natural points recognized by the system's advanced visual mapping AI, from the joints of one's limbs right down to the corners of one's eyes. And whereas previous mocap systems entailed a severe degree of lag between capture and usability, the necessity of technician oversight during use, and weeks of manual data cleanup before an accurate recording could be put into play, TBA eliminates all of these things, delivering clean, usable data in real time, not at some unknown time in the future.
The implications are profound for game developers, 3D animators, university project managers, special effects broadcasters, and anyone else who has already incorporated mocap into their studio output as well as those who haven't. By lowering the financial threshold for mocap implementation, we turn it into a viable option for those entities engaged in lower-budget projects of the sort that might not have justified the advantages of the technology due to cost considerations. And with the hundred-fold increase in capture accuracy, teams of every shape and size will see dramatic benefits in the quality of their finished product and they'll see those benefits immediately, thanks to the clean, real time feedback which allows animators to get a full sense of how the data is playing out during the recording process itself, thus freeing them from the technical concerns inherent to pre-organic mocap (did we mention that TBA's organic approach to point tracking entails absolutely no occlusion whatsoever? Pretty sexy, huh?) and encouraging them to get more closely involved in every stage of the creative process.
Our reinvention of mocap promises to similarly redefine the industry, which is why TBA's unveiling at the 2007 Game Developers Conference in San Francisco and subsequent demonstrations of the technology's revolutionary potential have so far won us some rather unreserved accolades from Newsweek, Macworld, Engadget, Game Daily, Gamasutra, and others. Organic Motion has already received deposits in advance of the initial product release, with the first one hundred units set for delivery in September 2007.
Get on board. We're reinvisioning vision.
BARRETT BROWN__ 512-560-2302 barriticus@gmail.com
Copywriter/ Feature Columnist/ Contributing Editor/ Book Author
With focus on political satire, policy analysis and contemporary humor.
Published Work/ Freelance Media Experience:
PoliticalBase.com Created content and served as paid blogger for online political news start-up founded by former CNET owners. 2007-2008.
Fox Business Channel, Yahoo, Minyanville.com Writer on freelance creative team for animated humor series Minyanville, which aired on Fox Business Channel's Happy Hour program as well as on Yahoo Finance. 2007
The Onion A/V Club - Freelance copywriting for The Onion's features department. 2006-2008.
Sterling and Ross Publishers Authored nonfiction book of political humor, Flock of Dodos: Behind Modern Creationism, Intelligent Design, and the Easter Bunny, released in March 2007. Book received praise from Harvard law professor Alan Dershowitz, Rolling Stone, Skeptic, Air America Radio, Huffington Post, others.
Anglesey Interactive, Inc. Produced online marketing collateral (web text, press releases, etc.) in support of firm's "Riight.com" integrated search engine in June 2007; have continued to engage in blogging for the site from January 2008 forward.
Dining Out - Feature writing for national restaurant publication. 2006-2008
National Lampoon - Occasional contributor; past features included "Pick-Up Lines That Don't Seem to Work," "Craig's Conspiracy Corner," "A Guide to Dealing with Housecats," more. 2003 - 2006
Evote.com - Weekly columnist and feature writer for political analysis site from October 2004 to November 2005.
AOL CityGuide - Web content writer from 2000 to 2004 Researched/ created coverage of event and entertainment venues. Served as regional correspondent for Dallas, Austin, New Orleans, Houston and Little Rock markets.
Additional magazine work - Ongoing, have contributed feature articles from serious political commentary to humor pieces to children's recreational activity coverage to fine dining overviews for outlets including business-to-business publications Pizza Today, Club Systems International, Dallas Market Center, D.C.-based public policy journal Toward Freedom, London-based public policy journal Free Life, humor magazine Jest, regional publications The Met, Austin Monthly, Dallas Child, Oui, literary journal Swans, dozens more.
Additional writing projects - Created both print and online marketing collateral for New York tech start-up Organic Motion, Inc. Researched and wrote entertainment/dining/venue content for Dallas ad agency Avacata and clients' marketing collateral, including that of luxury resort real estate firm. Have created marketing copy for Verizon via Dallas ad agency Sullivan Perkins, produced website copy for design firm NPCreate.com, provided public relations pieces for Texas energy company EBS and Dallas real estate firm Dunhill Partners, more.
Education:
1999 - 2003 University of Texas at Austin, College of Communications