Re: Freelance Copywriter
Subject: Re: Freelance Copywriter
From: "Barrett Brown" <barriticus@gmail.com>
Date: 9/8/07, 12:07
To: "Adam Kruvand" <adamk@studio2a.net>

Oops, Kuganis was the name of an editor I've been working with on another project, got confused.

For now, I've changed up the last bit along those lines you mentioned, added in your names, and changed "know its charms" to "experience its charms" in the first line. Latest version pasted below.

Go ahead and send along the crappy bio copy you've got, and I'll use whatever raw data it contains in order to figure out what questions I should ask in preparation for your new bios, etc.

So, did you want to begin on those bios next, or do another sales letter for architectural rendering (or something else) on a different theme next? If it's the latter, would you want me to basically keep most of the middle paragraphs generally intact and simply take out all of the love stuff and engineer it towards a different theme? Let me know.

***

3d is easy to love, particularly for those who've come to experience its charms. Between the technology's presentational beauty and overriding utility, 3d's pull is strong enough to have cajoled us – Adam Kruvand and Adam Felchner – out of our near decade-spanning careers spent working in the offices of such prominent architecture firms as Kohn Pedersen Fox, Rafael Vinoly Architects, and Hellmuth Obata Kassebaum. As our commitment to architecture has come to rely more and more on fully accurate modeling of the sort that simply won't allow for errors, the technology's appeal has roped us in further. 3d demands much, but delivers more.


With our combined expertise, we can do things that would have been impossible just a few years ago – and we can do them in a way that no other visual design firm can emulate even today. Studio2a can transform a standard design plan consisting of sketches, photos, CADs, and the like into a visually realistic architectural rendering that brings a project to life, from the overall structural concept of a building's exterior to the dozens of nuanced details that make up its interior. The texture of a fabric, the luxurious hue of a leather chair, the smooth golden finish of a wooden cabinet, the delicate sunlight filtered by a flowing curtain – each facet of any given design is considered, and our end result is a visual representation that's virtually indistinguishable from the finished product itself. 3d's sensuality is of that sort which simply cannot be ignored.


Having on hand a high quality, photo-realistic rendering of your project solves quite a few of the more irritating problems of the sort that were once considered unavoidable costs of doing business. Studio2a's pioneering genre of total design representation provides for a similarly total understanding of what the finished product will consist of. Our end result is technically comprehensive, yet still easily accessible to all parties involved regardless of background or expertise. Reducing communicational friction reduces confusion in turn, thus minimizing overhead, change orders, lost man hours, and other, similarly unnecessary nonsense. 3d is every bit as clever as it is beautiful.


Perhaps more importantly, Studio2a's finished product helps to ensure that your product gets finished as well. A realistic model of a proposed architectural design project is of obvious benefit to those in need of a green light; whether you're planning a presentation, hoping to generate interest from potential user groups, or trying to loosen up a little capital, our methodology for bringing project to life for any imaginable audience is a fundamental asset in the effort to bring that same project to eventual realization. When your project, like love, is indescribable, we'll help you describe it.


Together with our diverse array of clients, we've fallen head over heels for 3d. Call us romantics. Better yet, call us for a free estimate and find out what Studio2a's advanced approach to 3d rendering can do for your company.


We've got a lot of love to give; won't you let us love your next project, too?