Subject: RE: Freelance Copywriter |
From: "Adam Kruvand" <adamk@studio2a.net> |
Date: 9/7/07, 15:30 |
To: "'Barrett Brown'" <barriticus@gmail.com> |
Ha, where did you get Kaganis? I am Kruvand, he is Felchner.
How about this for the end:
Together with our diverse array
of clients, we've fallen head over heels for 3d. Call us romantics. Better
yet, call us for a free estimate and find what Studio2a's advanced approach to
3d rendering can do for your company.
Or something like that. Doesn’t have to be so generic
and boring – what about “can we love on your project next?”
Or something not so obscene.
Yeah Bios. We have had 2 bad writers write literal bad
stuff. I can show you if you promise it won’t influence your
ideas? Otherwise, as I did with them, I would suggest you make a small questionnaire
interview worksheet with questions that relate to some of your theme ideas.
OR we can start with a 2nd letter on a different theme
and see what comes out / up? And then get to the rest.
You got time?
We have to be careful with the budget, but once we start, I want to
do it right.
Thanks,
ak
visualize!
From: Barrett Brown
[mailto:barriticus@gmail.com]
Sent: Friday, September 07, 2007 2:04 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
For now, here's another version
that should address most of that; I broke down a couple of the longer
sentences, made specific mentions of you two, built up the call to action a bit
at the end so that it's expanded without being a hustle, characterized the sort
of 3d rendering in question as being specifically the output of Studio2a, and
provided a couple of headline options at the top for you guys to look over; let
me know if it's still missing something. I don't think I have access to any
more info on you two aside from your names and the firms you've worked at
collectively, so if you still want some more emphasis on the two of you in this
particular sales letter, send me what you've got by way of bios or whatever
other info you think might be useful for this.
Describing the
Indescribable
Reinvisioning Vision
Don't Love Us. Love the
3d.
You Design It. We
Describe It.
3d is easy to love,
particularly for those who've come to understand its charms. Between the
technology's presentational beauty and overriding utility, 3d's pull is strong
enough to have cajoled us – Adam Kaganis and Adam (name) near our
decade-spanning careers spent working in the offices of such prominent
architecture firms as Kohn Pedersen Fox, Rafael Vinoly Architects, and Hellmuth
Obata Kassebaum. As our commitment to architecture has come to rely more and
more on fully accurate modeling of the sort that simply won't allow for errors,
the technology's appeal has roped us in further. 3d demands much, but
delivers more.
With our combined expertise, we
can do things that would have been impossible just a few years ago – and
we can do them in a way that no other visual design firm can emulate even
today. Studio2a can transform a standard design plan consisting of sketches,
photos, CADs, and the like into a visually realistic architectural rendering
that brings a project to life, from the overall structural concept of a
building's exterior to the dozens of nuanced details that make up its interior.
The texture of a fabric, the luxurious hue of a leather chair, the smooth
golden finish of a wooden cabinet, the delicate sunlight filtered by a flowing
curtain – each facet of any given design is considered, and our end
result is a visual representation that's virtually indistinguishable from the
finished product itself. 3d's sensuality is of that sort which simply cannot
be ignored.
Having on hand a high quality,
photo-realistic rendering of your project solves quite a few of the more
irritating problems of the sort that were once considered unavoidable costs of
doing business. Studio2a's pioneering genre of total design representation provides
for a similarly total understanding of what the finished product will consist
of. Our end result is technically comprehensive, yet still easily accessible to
all parties involved regardless of background or expertise. Reducing
communicational friction reduces confusion in turn, thus minimizing overhead,
change orders, lost man hours, and other, similarly unnecessary nonsense. 3d
is every bit as clever as it is beautiful.
Perhaps more importantly,
Studio2a's finished product helps to ensure that your product gets finished as
well. A realistic model of a proposed architectural design project is of
obvious benefit to those in need of a green light; whether you're planning a
presentation, hoping to generate interest from potential user groups, or trying
to loosen up a little capital, our methodology for bringing project to life for
any imaginable audience is a fundamental asset in the effort to bring that same
project to eventual realization. When your project, like love, is
indescribable, we'll help you describe it.
Together with our diverse array
of clients, we've fallen head over heels for 3d. Call us romantics.
Better yet, call us for a free estimate and find out how Studio2a's advanced
approach to 3d rendering can help to bring your company new contracts while
also saving the time and money expended on those projects with which you're
already engaged. When you see what Adam and Adam can do for you, we know you'll
come to love it, too.
On 9/7/07, Adam Kruvand <adamk@studio2a.net> wrote:
Now that is what I am talking
about! It is starting to flow.
Can you try to tighten this up a
bit? On the clock? We think this is good, but could be a little
smoother in some areas? There are a couple of long sentences in the
middle.
Also 3 things we just figured out
from our non-writers review:
1.
Can we somehow make it more specific to studio2a and Adam and Adam? This
is text is still a little generic, which I just realized is totally how my
writing on the website is. And this is difficult as we don't really know
each other – let me know if you have any more questions.
2.
Not sure how – but can we make the "call to action"
stronger? Donno what that means…. "don't wait, call
today" kind of thing, but not in a desperate way, good luck.
3.
From what I have read in marketing books, sales letters need a killer
headline…. Any ideas?
Yeah, as for the way that other
stuff was written - we have had an ID guy and some interior design people on
staff, and we expanded on that for web page keyword purposes, but for the
offline communications I'd like to focus on Adam and I – for this same
confusion reasons you had and also cause we ARE studio2a. And perhaps
this will come across better in our BIOs – you may want to start thinking
about how we can approach that, both logistically and fee wise.
Thanks for everything so far.
adamk
visualize!
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Friday, September 07, 2007 12:05 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Oops, I'd been under the impression that you
used industrial engineers and all that to assist in architectural rending. Take
a look at this; I fixed up the first paragraph and switched out those word
choice changes you wanted. Also, sorry for the delay, but I'm still doing the internet
coffee shop thing till I get my new home connection:
3d is easy to love, particularly for those who've come to know its charms. Between
its presentational beauty and overriding utility, 3d's pull is strong enough to
have cajoled us from our near decade-spanning careers spent working in the
offices of such prominent architectural firms as Kohn Pedersen Fox, Rafael
Vinoly Architects, and Hellmuth Obata Kassebaum. As our commitment to
architecture has come to rely more and more on fully accurate modeling of the
sort that simply won't allow for errors, the technology's appeal has roped us
in further. 3d demands much, but delivers more.
Our combined expertise allows us to do things that would have been
impossible just a few years ago, and to do these things in a way that no other
visual design firm can emulate even today. Studio2a can transform a standard
design plan consisting of sketches, photos, CADs, and the like into a visually
realistic architectural rendering that brings a project to life, from the
overall structural concept of a building's exterior to the dozens of nuanced
details that make up its interior. The texture of a fabric, the luxurious hue
of a leather chair, the smooth golden finish of a wooden cabinet, the delicate
sunlight filtered by a flowing curtain, – each facet of any given design
is considered, and the end result is a visual representation that's virtually
indistinguishable from the finished product itself. 3d's sensuality is of
that special sort that simply cannot be ignored.
Having on hand a high quality, photo-realistic rendering of your
project solves quite a few of the more irritating problems of the sort that
were once considered unavoidable costs of doing business. Total design
representation provides for a similarly total understanding of what the
finished product will be, one that's easily accessible to all parties involved
regardless of background or expertise. Reducing communicational friction
reduces confusion in turn, thus minimizing overhead, change orders, lost man hours,
and other, similarly unnecessary nonsense. 3d is every bit as clever as it
is beautiful.
Perhaps more importantly, Studio2a's finished product helps to
ensure that your product gets finished as well. A realistic model of a proposed
architectural design project is of obvious benefit to those in need of a green
light; whether you're planning a presentation, hoping to generate interest from
potential user groups, or trying to loosen up a little capital, the manner in
which we can bring a project to life for any imaginable audience is a
fundamental asset in the effort to bring that same project to eventual
realization. When your project, like love, is indescribable, we'll help you
describe it.
Together with our diverse array of clients, we've fallen head
over heels for 3d. Call us romantics. Better yet, call us for a free
estimate.