Subject: RE: Freelance Copywriter |
From: "Adam Kruvand" <adamk@studio2a.net> |
Date: 9/7/07, 13:30 |
To: "'Barrett Brown'" <barriticus@gmail.com> |
Now that is what I am talking about! It is starting to flow.
Can you try to tighten this up a bit? On the clock? We
think this is good, but could be a little smoother in some areas? There
are a couple of long sentences in the middle.
Also 3 things we just figured out from our non-writers review:
1.
Can we somehow make it more specific to studio2a and Adam and
Adam? This is text is still a little generic, which I just realized is
totally how my writing on the website is. And this is difficult as we don’t
really know each other – let me know if you have any more questions.
2.
Not sure how – but can we make the “call to action”
stronger? Donno what that means…. “don’t wait, call
today” kind of thing, but not in a desperate way, good luck.
3.
From what I have read in marketing books, sales letters need a
killer headline…. Any ideas?
Yeah, as for the way that other stuff was written - we have had an
ID guy and some interior design people on staff, and we expanded on that for
web page keyword purposes, but for the offline communications I’d like to
focus on Adam and I – for this same confusion reasons you had and also
cause we ARE studio2a. And perhaps this will come across better in our
BIOs – you may want to start thinking about how we can approach that,
both logistically and fee wise.
Thanks for everything so far.
adamk
visualize!
From: Barrett Brown
[mailto:barriticus@gmail.com]
Sent: Friday, September 07, 2007 12:05 PM
To: Adam Kruvand
Subject: Re: Freelance Copywriter
Oops, I'd been under the
impression that you used industrial engineers and all that to assist in
architectural rending. Take a look at this; I fixed up the first paragraph and
switched out those word choice changes you wanted. Also, sorry for the delay,
but I'm still doing the internet coffee shop thing till I get my new home
connection:
3d is easy to love,
particularly for those who've come to know its charms. Between its
presentational beauty and overriding utility, 3d's pull is strong enough to
have cajoled us from our near decade-spanning careers spent working in the
offices of such prominent architectural firms as Kohn Pedersen Fox, Rafael
Vinoly Architects, and Hellmuth Obata Kassebaum. As our commitment to
architecture has come to rely more and more on fully accurate modeling of the
sort that simply won't allow for errors, the technology's appeal has roped us
in further. 3d demands much, but delivers more.
Our combined expertise allows
us to do things that would have been impossible just a few years ago, and to do
these things in a way that no other visual design firm can emulate even today.
Studio2a can transform a standard design plan consisting of sketches, photos,
CADs, and the like into a visually realistic architectural rendering that
brings a project to life, from the overall structural concept of a building's
exterior to the dozens of nuanced details that make up its interior. The
texture of a fabric, the luxurious hue of a leather chair, the smooth golden
finish of a wooden cabinet, the delicate sunlight filtered by a flowing
curtain, – each facet of any given design is considered, and the end
result is a visual representation that's virtually indistinguishable from the
finished product itself. 3d's sensuality is of that special sort that simply
cannot be ignored.
Having on hand a high quality,
photo-realistic rendering of your project solves quite a few of the more
irritating problems of the sort that were once considered unavoidable costs of
doing business. Total design representation provides for a similarly total
understanding of what the finished product will be, one that's easily
accessible to all parties involved regardless of background or expertise.
Reducing communicational friction reduces confusion in turn, thus minimizing
overhead, change orders, lost man hours, and other, similarly unnecessary
nonsense. 3d is every bit as clever as it is beautiful.
Perhaps more importantly,
Studio2a's finished product helps to ensure that your product gets finished as
well. A realistic model of a proposed architectural design project is of
obvious benefit to those in need of a green light; whether you're planning a
presentation, hoping to generate interest from potential user groups, or trying
to loosen up a little capital, the manner in which we can bring a project to
life for any imaginable audience is a fundamental asset in the effort to bring
that same project to eventual realization. When your project, like love, is
indescribable, we'll help you describe it.
Together with our diverse array
of clients, we've fallen head over heels for 3d. Call us romantics.
Better yet, call us for a free estimate.