Subject: RE: Freelance Copywriter |
From: <adamk@studio2a.net> |
Date: 8/29/07, 13:10 |
To: "'Barrett Brown'" <barriticus@gmail.com> |
As a trial, can you use the info on the website and create 1 or 2
sales letters that are fun and creative?
How long / and how much $ would this take? What is your
process?
I’ve attached another sample from Dan and Andre that is no
longer on their site – from a story that was written about them that we
also liked the style of.
As far as the bigger picture – we have been trying to rework
the “about” section on our webpage to include bios and more
interesting stuff. We haven’t found a writer that can do this witty
personal but also professional style. Have you worked on this kind of
thing before? Any example/ideas? After that there we need all kinds
of marketing materials, and I have some ideas for feature articles and stories
for our webpage / submittal to industry journals…
Thanks,
adamk
visualize!
From: Barrett Brown
[mailto:barriticus@gmail.com]
Sent: Wednesday, August 29, 2007 10:53 AM
To: adamk@studio2a.net
Subject: Re: Freelance Copywriter
Adam-
Sounds good to me. I just checked out the dress code site, and I think I
understand what you're after. Let me know how to proceed.
Thanks,
Barrett Brown
On 8/29/07, adamk@studio2a.net <adamk@studio2a.net> wrote:
Hi Barrett,
Thanks for your interest.
We are looking to craft our
message so it is interesting AND fun, not cold or dry like what we have
now. Mostly trying to start with our "about" text to expand to
include bios and other typical press kit materials. Ultimately your
writing could / would be text for everything we do from postcard mailers and
web bios to feature stories for industry journals or other publications.
We are having problems finding
writers with a edgy "hip" but not trendy style. We really like www.dresscodeny.com
– not only because it is entertaining, but also personal – fake or
not, I have a sense of their personality just from the random clips on the
website.
We also need some kick-ass sales
letters, and I think maybe this would be a good test / warm up to the rest?
Let me know what you think.
Thanks,
adamk
From: Barrett Brown [mailto:barriticus@gmail.com]
Sent: Tuesday, August 28, 2007 5:41 PM
To: gigs-407458805@craigslist.org
Subject: Freelance Copywriter
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I understand that your company is in need of a copywriter to handle various
projects on a freelance basis, and I'd like to be considered. I've performed
work under similar arrangements both for ad agencies as well as my own clients,
including tech, energy, and real estate firms, my other freelance work has
appeared in dozens of publications ranging from humor mags like National
Lampoon and The Onion A.V. Club to B2B pubs covering dining,
nightlife, and retail, and my first non-fiction book was released last March to
praise from Rolling Stone, Air America Radio, Skeptic, and Harvard
constitutional scholar Alan Dershowitz, among other sources.
I've pasted a couple of samples below; the first is a pretty
straight-laced pamphlet for a tech company based in New York, the second is a
series of restaurant write-ups, and the third is a short B2B piece on gadget
accessories aimed at retailers. My per-hour rate is $20. Please take a look and
let me know if you'd be interested in discussing this further.
Thanks,
Barrett Brown
512-560-2302
(Cover)
Organic
Motion
Reinvisioning
Vision
"What's
not to like here?" - Newsweek
(Page One)
TBA – Reinvisioning Motion Capture
After
four years of under-the-radar development, Organic Motion Inc. is set to
release the product that will not only redefine motion capture as we know it,
but will also bring the technology into the day-to-day lives of those who may
never have even heard of it.
Organic
Motion's newly-released TBA system shatters the barriers inherent to
pre-organic motion capture implementation by ditching the assumptions that have
limited the field's potential for more than twenty years. TBA is not an
incremental advance in established mopac techniques – rather, it is a
comprehensive, top-down overhaul of the entire process, fueled by scientific
breakthroughs in computer optics, AI, and the methodology by which the two are
combined, and further augmented with a streamlined workflow implementation that
cuts time, cuts costs, and cuts manpower requirements. We haven't improved on
the wheel; we've reinvented it.
Fundamental
to this reinvention is TBA 's extraordinarily unique optical computer
intelligence engine, which allows for computerized visualization of the actual
human subject itself by way of a pre-programmed conceptual "map" of
what a human body looks like, how a human body moves, and where a human's
natural body points are located. Bringing the human into human movement
detection is not only a natural progression of mocap tech, but is also one of
tremendous benefit to every stage of the process, from initial capture to
finished product.
The
extent of TBA's strength and accuracy is such that one major
Northeastern research hospital has partnered with Organic Motion to obtain a
grant from the National Institute of Health to use the technology in a study of
the effects of cerebral palsy on human movement; the extent of TBA 's customability
and ease of use is such that several diverse firms are already making plans to
implement it in ways that would have been previously impossible due to the
constraints of earlier mocap. Imagine what it can do for your studio.
(Page Two)
Reinvisioning Entertainment
Whereas
pre-organic mocap systems required a human subject to be clad in an expensive,
cumbersome bodysuit studded with reflecting markers, TBA requires no
suit, nor any prep time at all; subjects may simply walk onto the camera zone
dressed in street clothes, and the system will immediately capture their every
move. Whereas previous mocap systems recorded the positions of a few dozen
attached markers, thus giving only a general impression of the body's movement,
TBA tracks the body itself – and does so at thousands of natural
points recognized by the system's advanced visual mapping AI, from the joints
of one's limbs right down to the corners of one's eyes. And whereas previous
mocap systems entailed a severe degree of lag between capture and usability,
the necessity of technician oversight during use, and weeks of manual data
cleanup before an accurate recording could be put into play, TBA eliminates
all of these things, delivering clean, usable data in real time, not at some
unknown time in the future.
The
implications are profound for game developers, 3D animators, university project
managers, special effects broadcasters, and anyone else who has already
incorporated mocap into their studio output – as well as those who haven't.
By lowering the financial threshold for mocap implementation, we turn it into a
viable option for those entities engaged in lower-budget projects of the sort
that might not have justified the advantages of the technology due to cost
considerations. And with the hundred-fold increase in capture accuracy, teams
of every shape and size will see dramatic benefits in the quality of their
finished product – and they'll see those benefits immediately, thanks to
the clean, real time feedback which allows animators to get a full sense of how
the data is playing out during the recording process itself, thus freeing them
from the technical concerns inherent to pre-organic mocap (did we mention that TBA's
organic approach to point tracking entails absolutely no occlusion
whatsoever? Pretty sexy, huh?) and encouraging them to get more closely
involved in every stage of the creative process.
Our
reinvention of mocap promises to similarly redefine the industry, which is why TBA's
unveiling at the 2007 Game Developers Conference in San Francisco and
subsequent demonstrations of the technology's revolutionary potential have so
far won us some rather unreserved accolades from Newsweek, Macworld,
Engadget, Game Daily, Gamasutra, and others. Organic Motion has already
received deposits in advance of the initial product release, with the first one
hundred units set for delivery in September 2007.
Get
on board. We're reinvisioning vision.
***
Fran's
Hamburgers
With
the faux-classic hamburger stand being a moderately popular motif among several
large fast food chains that shall remain nameless, it's refreshing to hit up a
genuine article in which the waitresses are caustic in a cute, endearing way
and in which the interior is done up all wacky not out of purposeful irony, but
because the Eisenhower-era designers really thought that this was how a
restaurant should look. Fran's is a burger-lover's burger joint, offering their
wonderfully greasy item of specialty in three sizes, and further supplementing
one's caloric intake with sides representing the fries-and-onion-rings school
of understated accompaniment. Things tend to get understandably hectic around
midday; resign yourself to lunchtime delays. Great For: Cheap burgers,
people who enjoy being called "darlin'." Entrees: $2-6 (1822
S. Congress, 444-5738; 6214 Cameron, 458-6007)
Freda's
Seafood Grille
Although
the restaurant's billing of itself as "American-Cajun" may be
technically redundant, the description does get the point across - in matters
of decor, Freda's opts for Upscale Antiseptic chic over the Anarchic Crawfish
Shack Out In The Swamp sensibility which has served so many informal Cajun
joints so well for so long; in matters of cuisine, Freda borrows liberally from
all comers, with the result being such things as bacon-wrapped sea scallops,
pine nut-crusted trout, and a selection of steaks and pastas benefiting from
the sort of ingenious Cajun culinary preparation in exchange for which the rest
of the nation has duly forgiven Louisiana its rampant, eternal corruption. Great
For: When only the fanciest gumbo will do. Entrees: $14-29 (10903
Pecan Park, 506-8700)
Green
Mesquite Barbeque & More
Green
Mesquite is pretty serious about the "more" mentioned in its extended
moniker; beyond brisket and such, the Barton Springs mainstay (and its West Oak
counterpart) deals in catfish, po' boys, burgers, tacos, chicken fried steak
doused in enough gravy to drown a baby elephant, and even jambalaya; all of
this is made more accessible by way of the restaurant's all-you-can-eat option,
which goes for even cheaper on Mondays and Tuesdays, when it becomes one of the
city's truly great culinary bargains. In a nod to Texas BBQ orthodoxy, Green
Mesquite offers bottles of Sunkist and Big Red; in rebellion against same, it
also offers salads and even veggie burgers. Great For: Getting stuffed
after a dip at Barton Springs. Entrees: $3-14 (1400 Barton Spring,
479-0485; 710 Highway 71, 288-8300)
***
The Restaurant at The Mansion on Turtle Creek (1980?)
2821 Turtle Creek Boulevard
Dallas, Texas
75219
214-559-2100
If
the walls at the Restaurant at The Mansion on Turtle Creek could talk, they'd
probably bore you to death with real estate lingo and commodities jargon, such
things being the most common topics of conversation on the premises. Rather
than talking to the walls, then, visitors are advised to instead focus on the
award-winning menu that's brought in so many real estate moguls and commodity
traders over the years in the first place; awaiting the diner are such high-end
treats as wild river salmon served with braised bok choy, green curry and
coconut sauce, and red curry foam.
St. Martin's Wine Bistro (1977)
3020 Greenville Avenue
Dallas, Texas
75206
214-826-0940
Whereas
most restaurants pair wine with food, St. Martin's Wine Bistro pairs food with
wine – over two hundred varieties are on hand. Consequently, the menu is
dominated by steak, seafood, and pasta dishes seemingly chosen for their
vino-complementing attributes (fairly representative of these is the Farfalle
Pasta, a compilation of shrimp, scallops and crawfish served in a tomato
pepper-jack cream); meanwhile, nightly specials help to keep things even more
interesting. Similarly, the restaurant space itself complements both food and
wine alike by way of an elegant, pre-war interior first built in 1925 and
carefully renovated on a few occasions since.
The Grape (1972)
2808 Greenville Avenue
Dallas, Texas
75206
214-828-1981
Over
the course of a storied history spanning several decades, The Grape has been
the scene of countless first dates - along with countless wedding proposals,
countless wedding anniversaries, and countless rare nights out for couples with
young children and spotty babysitter access. The menu itself fairly reeks of
romance, listing such items of amorousness as steamed Prince Edward Island
Mussels prepared with white wine and Warmed Blood Oranges with arugula and
toasted hazelnuts. And despite the nuanced offerings to be had here, The Grape
features a surprisingly cozy and unpretentious dining room that's as suitable
for popping the question as it is for popping out of the house for a casual
night out.
***
Go
Go Gadget Retailer!
Nothing
sets the summer heart aflutter like that perfectly stylish, ever-so-necessary
electronics accessory – and that goes double if you're the one selling
it. But with fashionable designers increasingly jumping into a product genre
that not so long ago was dominated by geek chic, as opposed to chic chic,
retailers are facing a similar increase in mind-boggling stocking decisions
– and that goes double for those whose fashion sense may have
frozen in time in 1986. Never fret; we'll bring you up to speed on the things
everyone needs.
· Laptop
Cases
The
girl-friendly gadget community is all abuzz about the Lexie Barnes 2007 Echo
line of laptop carriers – not so much due to the water-resistant fabric
and extra pockets perfect for power cords and old-fashioned reading material;
rather, it's the neo-retro (yeah, you heard us) design scheme that has everyone
excited.
· Mouses
Well,
it's finally happened - someone's gone and blinged out the mouse. The culprit in
this case is British design firm The Crystal Chick, whose 2007 lineup includes
a three-button optical laptop mini-mouse that's encrusted with swarovski
crystals and available in clear, topaz, rose, and sapphire color schemes. Will
wonders never cease?
http://www.thecrystalchick.co.uk
· Portable
Comm Cases
For
those whose tastes don't quite run to the jewel-encrusted, Otterbox is set to release
a decidedly utilitarian see-through Blackberry case that allows for total
functionality while protecting the device from liquid, dust, crushings, and
other hazards of the modern workplace. It's a must-have for today's busy
klutz-on-the-go.
· Gaming
Cases
Billing
its product line as being "For People Who Hate Wallets," Jimi seeks
to serve as savior to portable game enthusiasts with its Jimi Game Shell, a
shockproof, liquid-resistant polypropylene case that keeps Nintendo DS and PSP
game cards safe from the elements (not to mention their owners).
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